The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Role of Aluminum
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks Category: Newspaper / Full Page or Spread - Single
PORK
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: MMP CORPORATION LTD. Category: Newspaper / Full Page or Spread - Single
Nails
Agency: DDB Singapore / Singapore
Client: 3M Technologies (S) Pte Ltd Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
Mini Chupa Chups Kipik-Sindy
Agency: DDB, Paris / Paris
Client: Perfetti van Melle Category: Newspaper / Full Page or Spread - Single
1550 KILOMETERS ON ONE TANK
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Newspaper / Full Page or Spread - Single
Batelco Directory - Chinese Restaurant
Agency: FP7/DXB / Dubai
Client: Batelco Category: Newspaper / Full Page or Spread - Single
Cat
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Newspaper / Full Page or Spread - Single
Fisherman
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Newspaper / Full Page or Spread - Single
Kitchen
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Newspaper / Full Page or Spread - Single
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bank Forum "Hysteria/Mystery/Friday"
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Out Of Home / Transit & Outdoor Installations - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Out Of Home / Transit & Outdoor Installations - Campaign
Rectangle Box
Agency: BBDO GUERRERO / Makati City
Client: FedEx Category: Collateral / Posters - Single
STAIRS
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
SWING
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Single
RUBIK'S WASHING MACHINE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S MICROWAVE
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
RUBIK'S REFRIGERATOR
Agency: DDB MUDRA GROUP / MUMBAI
Client: PE ELECTRONICS Category: Collateral / Posters - Single
Dollhouse
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Car
Agency: Dentsu Brasil / Sao Paulo
Client: L' Univers de Chocolat Category: Collateral / Posters - Single
Dog
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
LEMONADE AND CANDIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
MILK AND COOKIES
Agency: Ogilvy Guatemala / Guatemala
Client: HOTWHEELS/LA JUGUETERÍA Category: Collateral / Posters - Single
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Trucks
Title:
Role of Aluminum
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12116A
Award:
2012 Advertising Merit Award
Agency:
BBH India / Mumbai
Client:
Vaseline
Title:
Bat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12117A
Award:
2012 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
MMP CORPORATION LTD.
Title:
PORK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12118A
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Technologies (S) Pte Ltd
Title:
Nails
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12119A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12120A
Award:
2012 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Perfetti van Melle
Title:
Mini Chupa Chups Kipik-Sindy
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12121A
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN
Title:
1550 KILOMETERS ON ONE TANK
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12122A
Award:
2012 Advertising Merit Award
Agency:
FP7/DXB / Dubai
Client:
Batelco
Title:
Batelco Directory - Chinese Restaurant
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12123A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Cat
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12124A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12125A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Fisherman
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12126A
Award:
2012 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
Kitchen
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
12127A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12203A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
Bank Forum "Hysteria/Mystery/Friday"
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12204A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Out Of Home / Transit & Outdoor Installations - Campaign
Annual ID:
12205A
Award:
2012 Advertising Merit Award
Agency:
BBDO GUERRERO / Makati City
Client:
FedEx
Title:
Rectangle Box
Category:
Collateral / Posters - Single
Annual ID:
12213A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
STAIRS
Category:
Collateral / Posters - Single
Annual ID:
12214A
Award:
2012 Advertising Merit Award
Agency:
DDB ARGENTINA / CABA
Client:
VOLKSWAGEN DE ARGENTINA
Title:
SWING
Category:
Collateral / Posters - Single
Annual ID:
12215A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S WASHING MACHINE
Category:
Collateral / Posters - Single
Annual ID:
12216A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S MICROWAVE
Category:
Collateral / Posters - Single
Annual ID:
12217A
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
PE ELECTRONICS
Title:
RUBIK'S REFRIGERATOR
Category:
Collateral / Posters - Single
Annual ID:
12218A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Dollhouse
Category:
Collateral / Posters - Single
Annual ID:
12219A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L' Univers de Chocolat
Title:
Car
Category:
Collateral / Posters - Single
Annual ID:
12220A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Dog
Category:
Collateral / Posters - Single
Annual ID:
12221A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral / Posters - Single
Annual ID:
12222A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Guatemala / Guatemala
Client:
HOTWHEELS/LA JUGUETERÍA
Title:
LEMONADE AND CANDIES
Category:
Collateral / Posters - Single
Annual ID:
12223A