The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Small Business Gets An Official Day - Bronze Pencil  - Events and Installations
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Events and Installations Bronze Pencil
The Explosive Game - Bronze Pencil  - Events and Installations
The Explosive Game Agency: Wieden+Kennedy New York / New York Client: Jordan Category: Events and Installations Bronze Pencil
The World´s Fastest Purchase - Bronze Pencil  - Promos / In-house Promo
The World´s Fastest Purchase Agency: Circus / mexico Client: Puma Category: Promos / In-house Promo Bronze Pencil
Obragado, Brasil - Bronze Pencil  - Music
Obragado, Brasil Agency: Pereira & O'Dell / San Francisco Client: Jawbone Category: Music Bronze Pencil
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk  - Bronze Pencil  - Online Branded Entertainment / Long-form
Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk Agency: 72andSunny / Los Angeles Client: Activision Publishing Category: Online Branded Entertainment / Long-form Bronze Pencil
Crossing the Ice - Bronze Pencil  - Online Branded Entertainment / Long-form
Crossing the Ice Agency: Naked Communications Sydney / Sydney Client: SONY Category: Online Branded Entertainment / Long-form Bronze Pencil
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) - Bronze Pencil  - Promos / Reality-television Promo
RuPaul's Drag Race season 4 Launch Spot (Director's Cut) Agency: Viacom / New York Client: LOGO Category: Promos / Reality-television Promo Bronze Pencil
Toll Booth Ice - Bronze Pencil  - Promos / Television Promo
Toll Booth Ice Agency: DDB Sydney / Sydney Client: Wrigleys Eclipse Category: Promos / Television Promo Bronze Pencil
Every Instinct - Bronze Pencil  - Promos / Television Promo
Every Instinct Agency: ANATOMY / New York Client: Nat Geo WILD Category: Promos / Television Promo Bronze Pencil
MK is - Bronze Pencil  - Promos / Television Promo
MK is Agency: Ogilvy Johannesburg / Johannesburg Client: MK Category: Promos / Television Promo Bronze Pencil
SPENT - Bronze Pencil  - Gaming / Online gaming
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Gaming / Online gaming Bronze Pencil
Dance*Cam - Bronze Pencil  - Branded Applications / Branded applications
Dance*Cam Agency: AKQA / New York Client: Microsoft Xbox Category: Branded Applications / Branded applications Bronze Pencil
You've Got a Case - Bronze Pencil  - Branded Applications / Branded applications
You've Got a Case Agency: BBDO / New York Client: AT&T Category: Branded Applications / Branded applications Bronze Pencil
Subtitles - Bronze Pencil  - Promos / Trailer/Cinema Promo
Subtitles Agency: Ogilvy Peru / Lima Client: English Excellence Category: Promos / Trailer/Cinema Promo Bronze Pencil
Cars 2 - Bronze Pencil  - Promos / Trailer/Cinema Promo
Cars 2 Agency: MSN Video and Multimedia / Bellevue Client: MSN Entertainment Category: Promos / Trailer/Cinema Promo Bronze Pencil
TBS Rebrand Sizzle - Bronze Pencil  - Motion Graphics / Network ID
TBS Rebrand Sizzle Agency: Ferroconcrete / Los Angeles Client: TBS Category: Motion Graphics / Network ID Bronze Pencil
BHF - Angina Monologues - Bronze Pencil  - Television / Specials or one-time screenings
BHF - Angina Monologues Agency: Grey London / London Client: The British Heart Foundation Category: Television / Specials or one-time screenings Bronze Pencil
Jeep In - Bronze Pencil  - Promos / Gaming Promos
Jeep In Agency: Leo Burnett Sp. z o.o. / Warsaw Client: Fiat Auto Poland S.A. Category: Promos / Gaming Promos Bronze Pencil
Awakening - Bronze Pencil  - Promos / Gaming Promos
Awakening Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Promos / Gaming Promos Bronze Pencil
Shipwreck Alley - Bronze Pencil  - Online Branded Entertainment / Short-form
Shipwreck Alley Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Short-form Bronze Pencil
Dig It! Get It! - Bronze Pencil  - Online Branded Entertainment / Short-form
Dig It! Get It! Agency: Leo Burnett, Toronto / Toronto Client: Procter & Gamble - Cheer Category: Online Branded Entertainment / Short-form Bronze Pencil
Small Business Gets An Official Day - Bronze Pencil  - Best Brand Channel
Small Business Gets An Official Day Agency: CP+B and Digitas / Boulder Client: American Express Category: Best Brand Channel Bronze Pencil
James Ready Spelling Bee Lottery - Bronze Pencil  - Best Brand Channel
James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Best Brand Channel Bronze Pencil
The Unstoppable Tour - Bronze Pencil  - Best Brand Channel
The Unstoppable Tour Agency: McKinney / durham Client: Abbott Laboratories Category: Best Brand Channel Bronze Pencil
Horizons - Bronze Pencil  - Television / Reality/Unscripted Series
Horizons Agency: OgilvyEntertainment / New York Client: DuPont Category: Television / Reality/Unscripted Series Bronze Pencil
Survivor : Cara Scharf - Bronze Pencil  - Cinema / Documentaries
Survivor : Cara Scharf Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: The GW Breast Care Center Category: Cinema / Documentaries Bronze Pencil
The Human Doing - Bronze Pencil  - Innovation in Branded Content
The Human Doing Agency: mono / Minneapolis Client: Blue Cross and Blue Shield of Minnesota Category: Innovation in Branded Content Bronze Pencil
Small Business Gets An Official Day - Bronze Pencil  - Events and Installations

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Events and Installations

12044E

The Explosive Game - Bronze Pencil  - Events and Installations

2012 Branded Entertainment Bronze Pencil

Wieden+Kennedy New York / New York

Jordan

The Explosive Game

Events and Installations

12045E

The World´s Fastest Purchase - Bronze Pencil  - Promos / In-house Promo

2012 Branded Entertainment Bronze Pencil

Circus / mexico

Puma

The World´s Fastest Purchase

Promos / In-house Promo

12064E

Obragado, Brasil - Bronze Pencil  - Music

2012 Branded Entertainment Bronze Pencil

Pereira & O'Dell / San Francisco

Jawbone

Obragado, Brasil

Music

12039E

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk  - Bronze Pencil  - Online Branded Entertainment / Long-form

2012 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

Activision Publishing

Call of Duty: Modern Warfare 3 - The Vet and the n00b: Trash Talk

Online Branded Entertainment / Long-form

12035E

Crossing the Ice - Bronze Pencil  - Online Branded Entertainment / Long-form

2012 Branded Entertainment Bronze Pencil

Naked Communications Sydney / Sydney

SONY

Crossing the Ice

Online Branded Entertainment / Long-form

12036E

RuPaul's Drag Race season 4 Launch Spot (Director's Cut) - Bronze Pencil  - Promos / Reality-television Promo

2012 Branded Entertainment Bronze Pencil

Viacom / New York

LOGO

RuPaul's Drag Race season 4 Launch Spot (Director's Cut)

Promos / Reality-television Promo

12061E

Toll Booth Ice - Bronze Pencil  - Promos / Television Promo

2012 Branded Entertainment Bronze Pencil

DDB Sydney / Sydney

Wrigleys Eclipse

Toll Booth Ice

Promos / Television Promo

12003E

Every Instinct - Bronze Pencil  - Promos / Television Promo

2012 Branded Entertainment Bronze Pencil

ANATOMY / New York

Nat Geo WILD

Every Instinct

Promos / Television Promo

12059E

MK is - Bronze Pencil  - Promos / Television Promo

2012 Branded Entertainment Bronze Pencil

Ogilvy Johannesburg / Johannesburg

MK

MK is

Promos / Television Promo

12060E

SPENT - Bronze Pencil  - Gaming / Online gaming

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Gaming / Online gaming

12020E

Dance*Cam - Bronze Pencil  - Branded Applications / Branded applications

2012 Branded Entertainment Bronze Pencil

AKQA / New York

Microsoft Xbox

Dance*Cam

Branded Applications / Branded applications

12025E

You've Got a Case - Bronze Pencil  - Branded Applications / Branded applications

2012 Branded Entertainment Bronze Pencil

BBDO / New York

AT&T

You've Got a Case

Branded Applications / Branded applications

12026E

Subtitles - Bronze Pencil  - Promos / Trailer/Cinema Promo

2012 Branded Entertainment Bronze Pencil

Ogilvy Peru / Lima

English Excellence

Subtitles

Promos / Trailer/Cinema Promo

12062E

Cars 2 - Bronze Pencil  - Promos / Trailer/Cinema Promo

2012 Branded Entertainment Bronze Pencil

MSN Video and Multimedia / Bellevue

MSN Entertainment

Cars 2

Promos / Trailer/Cinema Promo

12195E

TBS Rebrand Sizzle - Bronze Pencil  - Motion Graphics / Network ID

2012 Branded Entertainment Bronze Pencil

Ferroconcrete / Los Angeles

TBS

TBS Rebrand Sizzle

Motion Graphics / Network ID

12016E

BHF - Angina Monologues - Bronze Pencil  - Television / Specials or one-time screenings

2012 Branded Entertainment Bronze Pencil

Grey London / London

The British Heart Foundation

BHF - Angina Monologues

Television / Specials or one-time screenings

12010E

Jeep In - Bronze Pencil  - Promos / Gaming Promos

2012 Branded Entertainment Bronze Pencil

Leo Burnett Sp. z o.o. / Warsaw

Fiat Auto Poland S.A.

Jeep In

Promos / Gaming Promos

12065E

Awakening - Bronze Pencil  - Promos / Gaming Promos

2012 Branded Entertainment Bronze Pencil

twofifteenmccann / San Francisco

Microsoft

Awakening

Promos / Gaming Promos

12066E

Shipwreck Alley - Bronze Pencil  - Online Branded Entertainment / Short-form

2012 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Shipwreck Alley

Online Branded Entertainment / Short-form

12030E

Dig It! Get It! - Bronze Pencil  - Online Branded Entertainment / Short-form

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

Procter & Gamble - Cheer

Dig It! Get It!

Online Branded Entertainment / Short-form

12031E

Small Business Gets An Official Day - Bronze Pencil  - Best Brand Channel

2012 Branded Entertainment Bronze Pencil

CP+B and Digitas / Boulder

American Express

Small Business Gets An Official Day

Best Brand Channel

12054E

James Ready Spelling Bee Lottery - Bronze Pencil  - Best Brand Channel

2012 Branded Entertainment Bronze Pencil

Leo Burnett, Toronto / Toronto

James Ready

James Ready Spelling Bee Lottery

Best Brand Channel

12055E

The Unstoppable Tour - Bronze Pencil  - Best Brand Channel

2012 Branded Entertainment Bronze Pencil

McKinney / durham

Abbott Laboratories

The Unstoppable Tour

Best Brand Channel

12056E

Horizons - Bronze Pencil  - Television / Reality/Unscripted Series

2012 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

DuPont

Horizons

Television / Reality/Unscripted Series

12007E

Survivor : Cara Scharf - Bronze Pencil  - Cinema / Documentaries

2012 Branded Entertainment Bronze Pencil

The George Washington Univ. Medical Faculty Associates / Washington

The GW Breast Care Center

Survivor : Cara Scharf

Cinema / Documentaries

12014E

The Human Doing - Bronze Pencil  - Innovation in Branded Content

2012 Branded Entertainment Bronze Pencil

mono / Minneapolis

Blue Cross and Blue Shield of Minnesota

The Human Doing

Innovation in Branded Content

12050E

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