The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia Category: Collateral Design / Promotional Items - Single or Series
Belleville
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Point of Purchase and In-Store - Series
Athletes
Agency: McCann Germany / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Series
The Rodenstock Font Glasses
Agency: Serviceplan / Munich
Client: Rodenstock Category: Collateral Design / Outdoor - Series
Sydney Pavilion / Shanghai Biennale
Agency: Re / Sydney
Client: 4A Centre for Contemporary Asian Art Category: Collateral Design / Booklets and Brochures
One Page. One Ink. One Goal.
Agency: Trigger / Calgary
Client: Calgary Zoo Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo Category: Collateral Design / Posters - Single
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Collateral Design / Point of Purchase and In-Store - Single
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company Category: Collateral Design / Outdoor - Single
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe Category: Collateral Design / Point of Purchase and In-Store - Series
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign Category: Collateral Design / Booklets and Brochures
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral Design / Booklets and Brochures
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Single
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral Design / Point of Purchase and In-Store - Single
Holiday Projection
Agency: iris Worldwide / New York
Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
The Book of HACK
Agency: Facebook / San Francisco
Client: Facebook Category: Collateral Design / Booklets and Brochures
Moormann macht Sitz / Moormann takes the chair
Agency: jaeger & jaeger / Ueberlingen
Client: Nils Holger Moormann Category: Collateral Design / Booklets and Brochures
Bamboo
Agency: JWT Taiwan / Taipei
Client: Win Sing Development Co. Category: Collateral Design / Booklets and Brochures
F. Menard
Agency: lg2boutique / Montreal
Client: Luc Menard Category: Collateral Design / Booklets and Brochures
Hefame Pack Annual 2
Agency: Eduardo del Fraile / Murcia
Client: Grupo Hefame Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Choices
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma
Agency: JWT / New York
Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Scroll
Agency: Y&R Wunderman / Shanghai
Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
PARTY PRETZ BOX
Agency: Dentsu / Tokyo
Client: Ezaki Glico Company Category: Collateral Design / Posters - Single
Life is Endless
Agency: I&S BBDO / Tokyo
Client: Nishinihon Tenrei Category: Collateral Design / Posters - Single
Lincoln Fahd
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Posters - Single
The Tokyo Ballet
Agency: Nippon Design Center / Tokyo
Client: The Tokyo Ballet Category: Collateral Design / Posters - Single
Downloadbar
Agency: Ogilvy Germany / Frankfurt
Client: MTV Category: Collateral Design / Posters - Single
Hackathon 2
Agency: Ogilvy / New York
Client: Ogilvy New York Category: Collateral Design / Posters - Single
Road Signs-Calender
Agency: Out of the Box / New Delhi
Client: Delhi Traffic Police Category: Collateral Design / Posters - Single
TCM Classic Film Festival
Agency: 1 Trick Pony / Hammonton
Client: Turner Classic Movies Category: Collateral Design / Posters - Series
Museum of Childhood Campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Museum of Childhood Category: Collateral Design / Posters - Series
Award:
2013 Design Gold Pencil
Agency:
Grey / Jakarta
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13017D
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Belleville
Category:
Collateral Design / Posters - Single
Annual ID:
13001D
Award:
2013 Design Gold Pencil
Agency:
601bisang / seoul
Client:
601bisang
Title:
Red Dot Exhibition Poster: Digilog601
Category:
Collateral Design / Posters - Series
Annual ID:
13004D
Award:
2013 Design Gold Pencil
Agency:
Three & Co. / Osaka
Client:
Complice
Title:
Complice
Category:
Collateral Design / Posters - Series
Annual ID:
13005D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13011D
Award:
2013 Design Silver Pencil
Agency:
McCann Germany / Frankfurt
Client:
The Coca-Cola Company
Title:
Athletes
Category:
Collateral Design / Outdoor - Series
Annual ID:
13015D
Award:
2013 Design Silver Pencil
Agency:
Serviceplan / Munich
Client:
Rodenstock
Title:
The Rodenstock Font Glasses
Category:
Collateral Design / Outdoor - Series
Annual ID:
13016D
Award:
2013 Design Silver Pencil
Agency:
Re / Sydney
Client:
4A Centre for Contemporary Asian Art
Title:
Sydney Pavilion / Shanghai Biennale
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13020D
Award:
2013 Design Silver Pencil
Agency:
Trigger / Calgary
Client:
Calgary Zoo
Title:
One Page. One Ink. One Goal.
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13019D
Award:
2013 Design Silver Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Annual ID:
13002D
Award:
2013 Design Silver Pencil
Agency:
Y&R / Dubai
Client:
Papers Worldwide
Title:
Manimal
Category:
Collateral Design / Posters - Series
Annual ID:
13006D
Award:
2013 Design Silver Pencil
Agency:
Family Business / Stockholm
Client:
The Absolut Company
Title:
Absolut Unique
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13008D
Award:
2013 Design Bronze Pencil
Agency:
McCann Berlin / Frankfurt
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Annual ID:
13014D
Award:
2013 Design Bronze Pencil
Agency:
Three & Co. / Osaka
Client:
Saison Deli Cafe
Title:
Saison Deli Cafe
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13012D
Award:
2013 Design Bronze Pencil
Agency:
Design Army / Washington, DC
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13021D
Award:
2013 Design Bronze Pencil
Agency:
Leo Burnett London / London
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13022D
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13018D
Award:
2013 Design Bronze Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Annual ID:
13003D
Award:
2013 Design Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Collateral Design / Posters - Series
Annual ID:
13007D
Award:
2013 Design Bronze Pencil
Agency:
Y&R Malaysia / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
13009D
Award:
2013 Design Merit Award
Agency:
iris Worldwide / New York
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Annual ID:
13116D
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Design Merit Award
Agency:
Facebook / San Francisco
Client:
Facebook
Title:
The Book of HACK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13129D
Award:
2013 Design Merit Award
Agency:
jaeger & jaeger / Ueberlingen
Client:
Nils Holger Moormann
Title:
Moormann macht Sitz / Moormann takes the chair
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13130D
Award:
2013 Design Merit Award
Agency:
JWT Taiwan / Taipei
Client:
Win Sing Development Co.
Title:
Bamboo
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13131D
Award:
2013 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Luc Menard
Title:
F. Menard
Category:
Collateral Design / Booklets and Brochures
Annual ID:
13132D
Award:
2013 Design Merit Award
Agency:
Eduardo del Fraile / Murcia
Client:
Grupo Hefame
Title:
Hefame Pack Annual 2
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13127D
Award:
2013 Design Merit Award
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
Choices
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
13128D
Award:
2013 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13118D
Award:
2013 Design Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13119D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13120D
Award:
2013 Design Merit Award
Agency:
JWT / New York
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13121D
Award:
2013 Design Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13122D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13123D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13124D
Award:
2013 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13125D
Award:
2013 Design Merit Award
Agency:
Y&R Wunderman / Shanghai
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13126D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Ezaki Glico Company
Title:
PARTY PRETZ BOX
Category:
Collateral Design / Posters - Single
Annual ID:
13080D
Award:
2013 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Nishinihon Tenrei
Title:
Life is Endless
Category:
Collateral Design / Posters - Single
Annual ID:
13081D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Lincoln Fahd
Category:
Collateral Design / Posters - Single
Annual ID:
13082D
Award:
2013 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
The Tokyo Ballet
Title:
The Tokyo Ballet
Category:
Collateral Design / Posters - Single
Annual ID:
13083D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
MTV
Title:
Downloadbar
Category:
Collateral Design / Posters - Single
Annual ID:
13085D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
Ogilvy New York
Title:
Hackathon 2
Category:
Collateral Design / Posters - Single
Annual ID:
13086D
Award:
2013 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Delhi Traffic Police
Title:
Road Signs-Calender
Category:
Collateral Design / Posters - Single
Annual ID:
13087D
Award:
2013 Design Merit Award
Agency:
1 Trick Pony / Hammonton
Client:
Turner Classic Movies
Title:
TCM Classic Film Festival
Category:
Collateral Design / Posters - Series
Annual ID:
13088D
Award:
2013 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Museum of Childhood
Title:
Museum of Childhood Campaign
Category:
Collateral Design / Posters - Series
Annual ID:
13089D
