The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Outdoor and Transit - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Animal Trees
Agency: Ogilvy & Mather / Gurgaon
Client: WWF India Category: Public Service / Posters - Series
Rescue Radio - Sinhalese Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
A Girl
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Single
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Potable Water Generator
Agency: Mayo DraftFCB / Lima
Client: UTEC University Category: Public Service / Outdoor - Single
Bigfoot Art Show
Agency: Office: Jason Schulte Design / San Francisco
Client: 826 Valencia, 826 Boston Category: Public Service / Posters - Series
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR) Category: Public Service / Collateral - Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Newspaper or Magazine - Campaign
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum Category: Public Service / Radio - Single
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Posters - Series
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Fight for literacy
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Fight for literacy 2
Agency: DDB / Paris
Client: ANLCI Category: Public Service / Newspaper or Magazine - Campaign
Colsubsidio Book Exchange
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colsubsidio Libraries Category: Public Service / Newspaper or Magazine - Campaign
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Newspaper or Magazine - Campaign
Day & Night
Agency: Y&R / Lima
Client: Peruvian League Against Cancer Category: Public Service / Newspaper or Magazine - Campaign
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon Category: Public Service / Newspaper or Magazine - Campaign
Be Proud
Agency: Young & Rubicam / Boulogne-Billancourt
Client: Surfrider Foundation Europe Category: Public Service / Newspaper or Magazine - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Rescue Radio - Tagalog Rescue
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Public Service / Radio - Single
The Beat Behind the Song
Agency: BBDO / New York
Client: Save the Children Category: Public Service / Radio - Single
The Perfect Match
Agency: Albion / London
Client: Anthony Nolan Category: Public Service / Radio - Single
Stupid Little Bitch
Agency: Ogilvy & Mather Dublin / Dublin
Client: ISPCC (The Irish Society for the Prevention of Cruelty to Children) Category: Public Service / Radio - Single
Earphone Bully
Agency: SapientNitro / Miami Beach
Client: Project Rockit Category: Public Service / Radio - Single
Fonderie 47 Identity
Agency: Hall / Oakland
Client: Fonderie 47 Category: Public Service / Brand Identity - Single or Series
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Brand Identity - Single or Series
RIF
Agency: Mother / New York
Client: Reading is Fundamental Category: Public Service / Brand Identity - Single or Series
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Anna
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Collateral - Single
Dog
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
Job
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Collateral - Single
1993
Agency: LG2 / Quebec City
Client: The Quebec Automobile Insurance Corporation Category: Public Service / Collateral - Single
Cigarette Price Setter
Agency: Master Roma Waiteman / Curitiba
Client: Palladium Shopping Mall Category: Public Service / Collateral - Single
The Daily Abuse
Agency: Serviceplan / Munch
Client: Innocence in Danger Category: Public Service / Collateral - Single
REVERSAL OF ROLES
Agency: TAPROOT INDIA / Mumbai
Client: Helpage India Category: Public Service / Collateral - Single
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
Award:
2013 Advertising Gold Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Radio - Single
Annual ID:
13544R
Award:
2013 Advertising Gold Pencil
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Public Service / Television - Single
Annual ID:
13034T
Award:
2013 Design Gold Pencil
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Outdoor and Transit - Single
Annual ID:
13060D
Award:
2013 Advertising Gold Pencil
Agency:
Droga5 / New York
Client:
Help Remedies/DKMS
Title:
Help! I Want to Save a Life
Category:
Public Service / Promotional Items - Single or Campaign
Annual ID:
13033A
Award:
2013 Design Gold Pencil
Agency:
Ogilvy & Mather / Gurgaon
Client:
WWF India
Title:
Animal Trees
Category:
Public Service / Posters - Series
Annual ID:
13057D
Award:
2013 Advertising Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Sinhalese Rescue
Category:
Public Service / Radio - Single
Annual ID:
13545R
Award:
2013 Advertising Silver Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl
Category:
Public Service / Collateral - Single
Annual ID:
13031A
Award:
2013 Advertising Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Unicef
Title:
Three wise men
Category:
Public Service / Television - Single
Annual ID:
13035T
Award:
2013 Advertising Silver Pencil
Agency:
Mayo DraftFCB / Lima
Client:
UTEC University
Title:
Potable Water Generator
Category:
Public Service / Outdoor - Single
Annual ID:
13030A
Award:
2013 Design Silver Pencil
Agency:
Office: Jason Schulte Design / San Francisco
Client:
826 Valencia, 826 Boston
Title:
Bigfoot Art Show
Category:
Public Service / Posters - Series
Annual ID:
13058D
Award:
2013 Advertising Bronze Pencil
Agency:
Leo Burnett Thailand / Bangkok
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Annual ID:
13032A
Award:
2013 Advertising Bronze Pencil
Agency:
McCann / Melbourne
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13029A
Award:
2013 Advertising Bronze Pencil
Agency:
Ireland/Davenport / Johannesburg
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Annual ID:
13546R
Award:
2013 Design Bronze Pencil
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Annual ID:
13059D
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13284A
Award:
2013 Advertising Merit Award
Agency:
DDB / Paris
Client:
ANLCI
Title:
Fight for literacy 2
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13285A
Award:
2013 Advertising Merit Award
Agency:
LOWE/SSP3 / Bogotá D. C.
Client:
Colsubsidio Libraries
Title:
Colsubsidio Book Exchange
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13286A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13287A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Lima
Client:
Peruvian League Against Cancer
Title:
Day & Night
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13288A
Award:
2013 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13289A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / Boulogne-Billancourt
Client:
Surfrider Foundation Europe
Title:
Be Proud
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13290A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
13291A
Award:
2013 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio - Tagalog Rescue
Category:
Public Service / Radio - Single
Annual ID:
13547R
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
The Beat Behind the Song
Category:
Public Service / Radio - Single
Annual ID:
13548R
Award:
2013 Advertising Merit Award
Agency:
Albion / London
Client:
Anthony Nolan
Title:
The Perfect Match
Category:
Public Service / Radio - Single
Annual ID:
13549R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Dublin / Dublin
Client:
ISPCC (The Irish Society for the Prevention of Cruelty to Children)
Title:
Stupid Little Bitch
Category:
Public Service / Radio - Single
Annual ID:
13550R
Award:
2013 Advertising Merit Award
Agency:
SapientNitro / Miami Beach
Client:
Project Rockit
Title:
Earphone Bully
Category:
Public Service / Radio - Single
Annual ID:
13551R
Award:
2013 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Field Museum
Title:
Two Sides
Category:
Public Service / Radio - Single
Annual ID:
13552R
Award:
2013 Design Merit Award
Agency:
Hall / Oakland
Client:
Fonderie 47
Title:
Fonderie 47 Identity
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13241D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13242D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Reading is Fundamental
Title:
RIF
Category:
Public Service / Brand Identity - Single or Series
Annual ID:
13243D
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Advertising Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Anna
Category:
Public Service / Collateral - Single
Annual ID:
13298A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Dog
Category:
Public Service / Collateral - Single
Annual ID:
13299A
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Job
Category:
Public Service / Collateral - Single
Annual ID:
13300A
Award:
2013 Advertising Merit Award
Agency:
LG2 / Quebec City
Client:
The Quebec Automobile Insurance Corporation
Title:
1993
Category:
Public Service / Collateral - Single
Annual ID:
13301A
Award:
2013 Advertising Merit Award
Agency:
Master Roma Waiteman / Curitiba
Client:
Palladium Shopping Mall
Title:
Cigarette Price Setter
Category:
Public Service / Collateral - Single
Annual ID:
13302A
Award:
2013 Advertising Merit Award
Agency:
Serviceplan / Munch
Client:
Innocence in Danger
Title:
The Daily Abuse
Category:
Public Service / Collateral - Single
Annual ID:
13303A
Award:
2013 Advertising Merit Award
Agency:
TAPROOT INDIA / Mumbai
Client:
Helpage India
Title:
REVERSAL OF ROLES
Category:
Public Service / Collateral - Single
Annual ID:
13304A
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
