The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Cafiaspirin - Phrases Agency: AlmapBBDO / Sao Paulo Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts Agency: DDB / New York Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction Agency: DDB / Paris Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points Agency: FCB Brasil / Sao Paulo Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy Agency: Grey Group / Singapore Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R Agency: Leo Burnett Tailor Made / Sao Paulo Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments Agency: McCann Worldgroup India / Mumbai Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign Agency: McCann Spain / Madrid Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class Agency: Prolam Y&R / Santiago Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men Agency: Publicis / Brussels Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture Agency: Rethink / Vancouver Client: Playland Category: Newspaper / Full Page or Spread - Campaign
Bar Soap Campaign Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Axe Apollo Space Academy Agency: BBH / London Client: Unilever Category: Integrated Branding / Consumer Campaign
Footify FM Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne Client: National Australia Bank Category: Integrated Branding / Consumer Campaign
80's Integrated Case Study Agency: GSD&M / Austin Client: RadioShack Category: Integrated Branding / Consumer Campaign
Honor This Agency: Leo Burnett / Chicago Client: Sprint Category: Integrated Branding / Consumer Campaign
Road to Recovery Agency: Leo Burnett / Sydney Client: Diageo Category: Integrated Branding / Consumer Campaign
THE SECOND HAND CAMPAIGN Agency: SMFB / Oslo Client: IKEA Category: Integrated Branding / Consumer Campaign
D Rose Jumpstore Agency: TBWA / London Client: Adidas Category: Integrated Branding / Consumer Campaign
The Lover Agency: BEING / Boulogne billancourt Client: Come4 Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Clam Kings Agency: CHI&Partners / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
TV GONE WRONG-Meet the Tanners Agency: CHI&Partners NY / New York + Sandwick Media / New York Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Single
Vibration Free Washing Agency: Traktor Werbeagentur / Vienna Client: Samsung Category: Consumer Television / Under $80K Budget - Single
THE JOB Agency: Abbott Mead Vickers BBDO / London Client: The London Metropolitan Police Category: Video Craft / Scriptwriting
Expert Opinion Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Bulgaria Agency: Ogilvy & Mather / London Client: Expedia Category: Video Craft / Scriptwriting
The Parting Glass Agency: OppermanWeiss / New York Client: Tullamore Dew Category: Video Craft / Scriptwriting
Profiles Agency: Arnold Worldwide / Boston Client: truth Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Most Powerful Arm Ever Invented Agency: Havas Worldwide Australia / Sydney Client: Save Our Sons + Duchenne Foundation Category: Public Service Integrated Branding / Public Service Integrated Campaign
Aid Couture Agency: Leo Burnett Manila / Makati Client: Procter & Gamble Category: Public Service Integrated Branding / Public Service Integrated Campaign
The Smart Phone Line Agency: Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland Client: Samsung New Zealand Category: Outdoor / Digital / Electronic
Luna Corona Agency: Cramer Krasselt / Chicago Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Beldent Category: Experiential Advertising / Installations
Dill - The restaurant. Agency: INGO / Stockholm Client: Lidl - discount supermarket. Category: Experiential Advertising / Installations
Literacy Store Agency: Leo Burnett / Chicago + Arc Worldwide / Chicago Client: McDonald's Category: Experiential Advertising / Installations
Small World Machines Agency: Leo Burnett / Sydney + Leo Burnett / Chicago Client: Coca-Cola Category: Experiential Advertising / Installations
Cut to Build Agency: Ogilvy & Mather Thailand / Bangkok Client: Olfa Cutter Category: Experiential Advertising / Installations
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Experiential Advertising / Installations
Tapemailing Agency: DDB Tribal Group / Duesseldorf Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5) Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood Agency: Jung von Matt / Stuttgart Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube Agency: Philipp und Keuntje / Hamburg Client: Audi Category: Direct Marketing / Dimensional Mailing
Every Text Helps Agency: DDB Canada / Vancouver Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign Agency: FCB / Cape Town Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Rescue Agency: adam&eveDDB / London Client: Marmite Category: Consumer Television / Over 60 second - Single
Simon The Ogre Agency: BMB / London Client: TUI Travel UK & Ireland Category: Consumer Television / Over 60 second - Single
The Miraculous Hen Agency: Del Campo Saatchi & Saatchi / Buenos Aires Client: Andes Beer Category: Consumer Television / Over 60 second - Single

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

BAYER

Cafiaspirin - Phrases

Newspaper / Full Page or Spread - Campaign

140063A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Effem

Dogs

Newspaper / Full Page or Spread - Campaign

140064A

2014 Advertising Merit Award

AlmapBBDO / Sao Paulo

Getty Images

Schemes

Newspaper / Full Page or Spread - Campaign

140065A

2014 Advertising Merit Award

DDB / New York

NY Lottery

Thoughts

Newspaper / Full Page or Spread - Campaign

140276A

2014 Advertising Merit Award

DDB / Paris

National Geographic

Reality vs Fiction

Newspaper / Full Page or Spread - Campaign

140284A

2014 Advertising Merit Award

FCB Brasil / Sao Paulo

Sharpie

Points

Newspaper / Full Page or Spread - Campaign

140420A

2014 Advertising Merit Award

Grey Group / Singapore

Procter & Gamble

Endless Energy

Newspaper / Full Page or Spread - Campaign

140479A

2014 Advertising Merit Award

Leo Burnett Tailor Made / Sao Paulo

Fiat

Letters: F, N, R

Newspaper / Full Page or Spread - Campaign

140717A

2014 Advertising Merit Award

McCann Worldgroup India / Mumbai

YATRA ONLINE INDIA PRIVATE LIMITED

Shoelace Monuments

Newspaper / Full Page or Spread - Campaign

140783A

2014 Advertising Merit Award

McCann Spain / Madrid

Nisa Hospitals

Bad Heath Habits Awareness Campaign

Newspaper / Full Page or Spread - Campaign

140797A

2014 Advertising Merit Award

Prolam Y&R / Santiago

Unicef

Class

Newspaper / Full Page or Spread - Campaign

141039A

2014 Advertising Merit Award

Publicis / Brussels

Stihl

Thin Men

Newspaper / Full Page or Spread - Campaign

141043A

2014 Advertising Merit Award

Rethink / Vancouver

Playland

Fear Made Fun - Dentist, Snake, Torture

Newspaper / Full Page or Spread - Campaign

141090A

2014 Advertising Merit Award

Wieden+Kennedy / Portland

Old Spice

Bar Soap Campaign

Consumer Television / Commercials of Var. Length - Campaign

141273A

2014 Advertising Merit Award

BBH / London

Unilever

Axe Apollo Space Academy

Integrated Branding / Consumer Campaign

140147A

2014 Advertising Merit Award

Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne

National Australia Bank

Footify FM

Integrated Branding / Consumer Campaign

140209A

2014 Advertising Merit Award

GSD&M / Austin

RadioShack

80's Integrated Case Study

Integrated Branding / Consumer Campaign

140504A

2014 Advertising Merit Award

Leo Burnett / Chicago

Sprint

Honor This

Integrated Branding / Consumer Campaign

140649A

2014 Advertising Merit Award

Leo Burnett / Sydney

Diageo

Road to Recovery

Integrated Branding / Consumer Campaign

140665A

2014 Advertising Merit Award

SMFB / Oslo

IKEA

THE SECOND HAND CAMPAIGN

Integrated Branding / Consumer Campaign

141143A

2014 Advertising Merit Award

TBWA / London

Adidas

D Rose Jumpstore

Integrated Branding / Consumer Campaign

141191A

2014 Advertising Merit Award

BEING / Boulogne billancourt

Come4

The Lover

Consumer Television / Under $80K Budget - Single

140162A

2014 Advertising Merit Award

CHI&Partners / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Clam Kings

Consumer Television / Under $80K Budget - Single

140203A

2014 Advertising Merit Award

CHI&Partners NY / New York + Sandwick Media / New York

THIRTEEN

TV GONE WRONG-Meet the Tanners

Consumer Television / Under $80K Budget - Single

140204A

2014 Advertising Merit Award

Traktor Werbeagentur / Vienna

Samsung

Vibration Free Washing

Consumer Television / Under $80K Budget - Single

141221A

2014 Advertising Merit Award

Abbott Mead Vickers BBDO / London

The London Metropolitan Police

THE JOB

Video Craft / Scriptwriting

140026A

2014 Advertising Merit Award

Clemenger BBDO / Wellington

New Zealand Transport Agency

Expert Opinion

Video Craft / Scriptwriting

140222A

2014 Advertising Merit Award

Ogilvy & Mather / London

Expedia

Bulgaria

Video Craft / Scriptwriting

140887A

2014 Advertising Merit Award

OppermanWeiss / New York

Tullamore Dew

The Parting Glass

Video Craft / Scriptwriting

141008A

2014 Advertising Merit Award

Arnold Worldwide / Boston

truth

Profiles

Public Service Integrated Branding / Public Service Integrated Campaign

140081A

2014 Advertising Merit Award

Havas Worldwide Australia / Sydney

Save Our Sons + Duchenne Foundation

The Most Powerful Arm Ever Invented

Public Service Integrated Branding / Public Service Integrated Campaign

140531A

2014 Advertising Merit Award

Leo Burnett Manila / Makati

Procter & Gamble

Aid Couture

Public Service Integrated Branding / Public Service Integrated Campaign

140698A

2014 Advertising Merit Award

Colenso BBDO/Proximity New Zealand / Auckland + Rollercoaster Design / Auckland

Samsung New Zealand

The Smart Phone Line

Outdoor / Digital / Electronic

140232A

2014 Advertising Merit Award

Cramer Krasselt / Chicago

Crown Imports, LLC

Luna Corona

Experiential Advertising / Installations

140249A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Beldent

Almost Identical

Experiential Advertising / Installations

140319A

2014 Advertising Merit Award

INGO / Stockholm

Lidl - discount supermarket.

Dill - The restaurant.

Experiential Advertising / Installations

140566A

2014 Advertising Merit Award

Leo Burnett / Chicago + Arc Worldwide / Chicago

McDonald's

Literacy Store

Experiential Advertising / Installations

140648A

2014 Advertising Merit Award

Leo Burnett / Sydney + Leo Burnett / Chicago

Coca-Cola

Small World Machines

Experiential Advertising / Installations

140672A

2014 Advertising Merit Award

Ogilvy & Mather Thailand / Bangkok

Olfa Cutter

Cut to Build

Experiential Advertising / Installations

140915A

2014 Advertising Merit Award

Ogilvy / Paris

Scrabble

Scrabble WiFi

Experiential Advertising / Installations

140985A

2014 Advertising Merit Award

DDB Tribal Group / Duesseldorf

Volkswagen

Tapemailing

Direct Marketing / Dimensional Mailing

140312A

2014 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Skol

Skol Design - Blisters (1 to 5)

Direct Marketing / Dimensional Mailing

140401A

2014 Advertising Merit Award

George Patterson Y&R / Melbourne

Australian Defence Force

Air Force FM

Direct Marketing / Dimensional Mailing

140452A

2014 Advertising Merit Award

Jung von Matt / Stuttgart

WWF

Voice of the wood

Direct Marketing / Dimensional Mailing

140605A

2014 Advertising Merit Award

Philipp und Keuntje / Hamburg

Audi

Audi Test Drive Cube

Direct Marketing / Dimensional Mailing

141033A

2014 Advertising Merit Award

DDB Canada / Vancouver

Crime Stoppers BC

Every Text Helps

Radio / Public Service - Campaign

140299A

2014 Advertising Merit Award

FCB / Cape Town

Peninsula School Feeding Association

Lunch is on Me - Radio Campaign

Radio / Public Service - Campaign

140359A

2014 Advertising Merit Award

adam&eveDDB / London

Marmite

Rescue

Consumer Television / Over 60 second - Single

140043A

2014 Advertising Merit Award

BMB / London

TUI Travel UK & Ireland

Simon The Ogre

Consumer Television / Over 60 second - Single

140178A

2014 Advertising Merit Award

Del Campo Saatchi & Saatchi / Buenos Aires

Andes Beer

The Miraculous Hen

Consumer Television / Over 60 second - Single

140318A

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