The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Kombi Last Wishes
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Digital Direct Marketing / Social Media & Viral Marketing
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Digital Direct Marketing / Social Media & Viral Marketing
Motel Burger King
Agency: Colenso BBDO / Auckland
Client: Burger King Category: Digital Direct Marketing / Social Media & Viral Marketing
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Social Media & Viral Marketing
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Digital Direct Marketing / Social Media & Viral Marketing
Destiny: The New Fragrance By Xbox.
Agency: McCann / London
Client: Microsoft Category: Digital Direct Marketing / Social Media & Viral Marketing
The first tweet without words
Agency: McCann Madrid / MADRID
Client: Reporters without borders Category: Digital Direct Marketing / Social Media & Viral Marketing
One note against cancer
Agency: Publicis Conseil / PARIS
Client: APREC Category: Digital Direct Marketing / Social Media & Viral Marketing
Getting Ebola Fighters on the Cover of Time
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Digital Direct Marketing / Social Media & Viral Marketing
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Digital Direct Marketing / Social Media & Viral Marketing
Foo Fighters RVA
Agency: The Branching / Richmond
Client: RVA Category: Digital Direct Marketing / Social Media & Viral Marketing
AirBnb
Agency: The Monkeys / Sydney + Mango PR / Sydney
Client: Ikea Category: Digital Direct Marketing / Social Media & Viral Marketing
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Direct Marketing / Dimensional Mailing
Gamer Masterpiece
Agency: BBH / New York
Client: Sony PlayStation Category: Direct Marketing / Dimensional Mailing
The Knick Surgeon’s Box
Agency: Campfire SapientNitro / New York
Client: Cinemax Category: Direct Marketing / Dimensional Mailing
Together Sweater
Agency: Mother New York / New York
Client: Target x TOMS Category: Direct Marketing / Dimensional Mailing
Bottle Cap
Agency: Y&R South Africa / Cape Town
Client: Land Rover Category: Direct Marketing / Dimensional Mailing
Award:
2015 Direct Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Kombi Last Wishes
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150059A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150142A
Award:
2015 Direct Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Burger King
Title:
Motel Burger King
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150238A
Award:
2015 Direct Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150383A
Award:
2015 Direct Merit Award
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150457A
Award:
2015 Direct Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Destiny: The New Fragrance By Xbox.
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150752A
Award:
2015 Direct Merit Award
Agency:
McCann Madrid / MADRID
Client:
Reporters without borders
Title:
The first tweet without words
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150755A
Award:
2015 Direct Merit Award
Agency:
Publicis Conseil / PARIS
Client:
APREC
Title:
One note against cancer
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150938A
Award:
2015 Direct Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
Getting Ebola Fighters on the Cover of Time
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150939A
Award:
2015 Direct Merit Award
Agency:
Publicis London / London
Client:
The Pilion Trust
Title:
Fuck the Poor
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
150945A
Award:
2015 Direct Merit Award
Agency:
The Branching / Richmond
Client:
RVA
Title:
Foo Fighters RVA
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151099A
Award:
2015 Direct Merit Award
Agency:
The Monkeys / Sydney + Mango PR / Sydney
Client:
Ikea
Title:
AirBnb
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
151146A
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A
Award:
2015 Direct Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
151206A
Award:
2015 Direct Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150135A
Award:
2015 Direct Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Gamer Masterpiece
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150185A
Award:
2015 Direct Merit Award
Agency:
Campfire SapientNitro / New York
Client:
Cinemax
Title:
The Knick Surgeon’s Box
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150213A
Award:
2015 Direct Merit Award
Agency:
Mother New York / New York
Client:
Target x TOMS
Title:
Together Sweater
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
150795A