The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The Last Pack
Agency: BBDO / New York
Client: CVS Health Category: Public Service - Print / Collateral - Single
Shark
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Tiger
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Single
Don't make-up and drive: Tunnel
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Collateral - Single
Pack Attack - Chicken
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Single
Family
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Matilda
Agency: Bbdo Mexico / Mexico City
Client: Mars Mexico Category: Magazine / Full Page or Spread - Single
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Magazine / Full Page or Spread - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Wood
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Single
Coordinates: Deserts
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Coordinates: Mountains
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Single
Low Budget: Drama
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Single
Icon of the century
Agency: Ogilvy Germany /
Client: Coca Cola Germany Category: Magazine / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Magazine / Full Page or Spread - Single
BMW River
Agency: serviceplan / Munich
Client: BMW Group Category: Magazine / Full Page or Spread - Single
Southampton
Agency: adamandeveDDB / London
Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult
Agency: Alma / Miami
Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Outdoor / Outdoor - Campaign
If They Find It
Agency: McCann Erickson / New York
Client: Evolve Category: Public Service - Outdoor / Outdoor - Campaign
Wild Postings Series 1
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
Wild Postings Series 2
Agency: The Martin Agency / Richmond
Client: Oreo Category: Outdoor / Outdoor Installations & Ambient - Campaign
No interruptions
Agency: Y&R Group Switzerland / Zurich
Client: Teleclub Category: Outdoor / Outdoor Installations & Ambient - Campaign
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference.
Agency: Ogilvy & Mather New Zealand / Wellington
Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Child
Agency: AlmapBBDO / São Paulo
Client: Audi Brasil Category: Newspaper / Full Page or Spread - Single
Beard
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Duck
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
Iceberg
Agency: Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client: A.W Faber-Castell (HK) Ltd Category: Newspaper / Full Page or Spread - Single
DOG FAT PANTS
Agency: ROSAPARK / Paris
Client: JARDILAND Category: Newspaper / Full Page or Spread - Single
AIA SPACE TO PRAY AD
Agency: TBWA\Sri Lanka / Colombo 06
Client: AIA INSURANCE LANKA PLC Category: Newspaper / Full Page or Spread - Single
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Innovation in Print / Single
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Innovation in Print / Single
Headlands Brewing Company
Agency: Division of Labor / Sausalito
Client: Headlands Brewing Category: Collateral / P.O.P. & In-Store - Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / P.O.P. & In-Store - Campaign
When Life Changes Your Plans
Agency: Publicis Brussels / Brussels
Client: Century21 Category: Collateral / P.O.P. & In-Store - Campaign
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
CVS Health
Title:
The Last Pack
Category:
Public Service - Print / Collateral - Single
Annual ID:
150136A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Shark
Category:
Public Service - Print / Collateral - Single
Annual ID:
150617A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett / Sydney
Client:
WWF
Title:
Tiger
Category:
Public Service - Print / Collateral - Single
Annual ID:
150619A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive: Tunnel
Category:
Public Service - Print / Collateral - Single
Annual ID:
150659A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack - Chicken
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150030A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Family
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150120A
Award:
2015 Print & Outdoor Merit Award
Agency:
Bbdo Mexico / Mexico City
Client:
Mars Mexico
Title:
Matilda
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150121A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150168A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Beach
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150178A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBH / London
Client:
Axe
Title:
Jungle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150179A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150268A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Wood
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150444A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Deserts
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150662A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150663A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Mountains
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150665A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget: Drama
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150667A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy Germany /
Client:
Coca Cola Germany
Title:
Icon of the century
Category:
Magazine / Full Page or Spread - Single
Annual ID:
150890A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151004A
Award:
2015 Print & Outdoor Merit Award
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
BMW River
Category:
Magazine / Full Page or Spread - Single
Annual ID:
151035A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150028A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150050A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150113A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150139A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150160A
Award:
2015 Print & Outdoor Merit Award
Agency:
Prolam Y&R / Chile
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150923A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151230A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151232A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150300A
Award:
2015 Print & Outdoor Merit Award
Agency:
McCann Erickson / New York
Client:
Evolve
Title:
If They Find It
Category:
Public Service - Outdoor / Outdoor - Campaign
Annual ID:
150748A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 1
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151134A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings Series 2
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151135A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Group Switzerland / Zurich
Client:
Teleclub
Title:
No interruptions
Category:
Outdoor / Outdoor Installations & Ambient - Campaign
Annual ID:
151228A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150299A
Award:
2015 Print & Outdoor Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150308A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150655A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather New Zealand / Wellington
Client:
Royal Forest & Bird Protection Society of New Zealand
Title:
Make a Difference.
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150864A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Lien Foundation
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150873A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
150351A
Award:
2015 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi Brasil
Title:
Child
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150057A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Beard
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150140A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Duck
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150906A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Group / Hong Kong + OgilvyOne / Hong Kong
Client:
A.W Faber-Castell (HK) Ltd
Title:
Iceberg
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
150908A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151003A
Award:
2015 Print & Outdoor Merit Award
Agency:
TBWA\Sri Lanka / Colombo 06
Client:
AIA INSURANCE LANKA PLC
Title:
AIA SPACE TO PRAY AD
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
151091A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION ADTo show how NIVEA Sun cares and protects your family, a new kind of ad was made, the "Protec
Category:
Innovation in Print / Single
Annual ID:
150419A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Innovation in Print / Single
Annual ID:
150652A
Award:
2015 Print & Outdoor Merit Award
Agency:
Division of Labor / Sausalito
Client:
Headlands Brewing
Title:
Headlands Brewing Company
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150350A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150422A
Award:
2015 Print & Outdoor Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Century21
Title:
When Life Changes Your Plans
Category:
Collateral / P.O.P. & In-Store - Campaign
Annual ID:
150929A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
