The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Beats Music
Agency: R/GA London / London
Client: Beats Music Category: User Experience Design - Mobile / User Experience
Live From Space
Agency: Mullen / Boston
Client: National Geographic Channel Category: Data & Human Experience / Data-Focused Design
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Data & Human Experience / Data-Focused Design
Nike Genealogy of Innovation
Agency: R/GA / New York
Client: Nike Category: Data & Human Experience / Data-Focused Design
Google World Cup
Agency: R/GA London / London
Client: Google Category: Data & Human Experience / Data-Focused Design
Airbnb Create
Agency: R/GA San Francisco / San Francisco
Client: Airbnb Category: User Experience Design - Web / Utility
Logitech Harmony App
Agency: R/GA / New York
Client: Logitech Category: User Experience Design - Mobile / Utility
Nike+ Running on Samsung Gear S
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / Utility
Watch Out! – the first national mobile initiative to keep kids safe in traffic.
Agency: serviceplan / Munich + plan.net / Munich
Client: O2 Watch Out! - Telefónica Germany GmbH & Co. Category: User Experience Design - Mobile / Utility
Award:
2015 UX / UI Merit Award
Agency:
R/GA London / London
Client:
Beats Music
Title:
Beats Music
Category:
User Experience Design - Mobile / User Experience
Annual ID:
150974A
Award:
2015 UX / UI Merit Award
Agency:
Mullen / Boston
Client:
National Geographic Channel
Title:
Live From Space
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150806A
Award:
2015 UX / UI Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
US Open Sessions
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150900A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Genealogy of Innovation
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150954A
Award:
2015 UX / UI Merit Award
Agency:
R/GA London / London
Client:
Google
Title:
Google World Cup
Category:
Data & Human Experience / Data-Focused Design
Annual ID:
150975A
Award:
2015 UX / UI Merit Award
Agency:
R/GA San Francisco / San Francisco
Client:
Airbnb
Title:
Airbnb Create
Category:
User Experience Design - Web / Utility
Annual ID:
150980A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Logitech
Title:
Logitech Harmony App
Category:
User Experience Design - Mobile / Utility
Annual ID:
150953A
Award:
2015 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Running on Samsung Gear S
Category:
User Experience Design - Mobile / Utility
Annual ID:
150957A