The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Interactive Advertising / Banners
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Agency: Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client: EA Sports / Google Category: Interactive Advertising / Banners
The Swedish Snow Rescuers
Agency: Akestam Holst / Stockholm
Client: Audi Category: Interactive Advertising / Environmental / Experiential - Single
The Pursuit
Agency: R/GA / New York
Client: Equinox Category: Interactive Advertising / Environmental / Experiential - Single
Minute of Silence
Agency: DDB Group Melbourne / Melbourne
Client: RSL Australia Category: Interactive Advertising / Public Service / Non-Profit
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Interactive Advertising / Public Service / Non-Profit
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
American Red Cross & Bitly
Title:
Hope.ly
Category:
Interactive Advertising / Banners
Annual ID:
150130A
Award:
2015 Interactive Bronze Pencil
Agency:
Grow, Heat, Google Creative Partnerships / Norfolk, San Francisco, Mountain View
Client:
EA Sports / Google
Title:
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Category:
Interactive Advertising / Banners
Annual ID:
150482A
Award:
2015 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Audi
Title:
The Swedish Snow Rescuers
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150038A
Award:
2015 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Equinox
Title:
The Pursuit
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
150961A
Award:
2015 Interactive Bronze Pencil
Agency:
DDB Group Melbourne / Melbourne
Client:
RSL Australia
Title:
Minute of Silence
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150273A
Award:
2015 Interactive Bronze Pencil
Agency:
Ogilvy & Mather / Mexico
Client:
Casa de la Amistad
Title:
The Hair Fest
Category:
Interactive Advertising / Public Service / Non-Profit
Annual ID:
150838A