The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Between Two Ferns with Zach Galfianakis: President Barack Obama - Best of Show Pencil - Online / Long Form

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Get Back, Tohoku. - Best of Discipline Pencil - Collateral Design / Posters - Series

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

The Berlin Wall of Sound - Best of Discipline Pencil - Data & Human Experience / Online Data Visualization & Infographics

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Gisele Bündchen-Will Beats Noise - Best of Discipline Pencil - Social Media / Best Integrated Campaign Led by Social

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Tattoo Skin Cancer Check - Best of Discipline Pencil - Direct Marketing / Ambient Media

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Poachers - Best of Discipline Pencil - Public Service - Print / Newspaper or Magazine - Campaign

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Flash Photo Posters - Best of Discipline Pencil - Other Digital Solutions

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Between Two Ferns with Zach Galfianakis: President Barack Obama - Best of Discipline Pencil - Online / Long Form

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Nazis against Nazis – Germany's most involuntary charity walk - Best of Discipline Pencil - Public Service - Experiential / Events, Competitions & Installations

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

Gisele Bündchen- Will Beats Noise - Best of Discipline Pencil - Interactive Advertising / Interactive Video

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

Awkward Family Viewing - Best of Discipline Pencil - Online Films & Video / Short Form - Series / Episodes

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single Green Pencil

Robot Campaign - Gold Pencil - Consumer Television / :30 / :25 - Campaign

Robot Campaign Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign Gold Pencil

Get Back, Tohoku. - Gold Pencil - Collateral Design / Posters - Series

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series Gold Pencil

JAPANESE PRINT QUALITY - Gold Pencil - Collateral Design / Posters - Series

JAPANESE PRINT QUALITY Agency: village(R) / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series Gold Pencil

#TBT TV Campaign - Gold Pencil - Consumer Television / :20 & Under - Campaign

#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign Gold Pencil

Your Year. Directed by Nike+ - Gold Pencil - Data & Human Experience / Online Data Visualization & Infographics

Your Year. Directed by Nike+ Agency: AKQA / Portland Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics Gold Pencil

The Berlin Wall of Sound - Gold Pencil - Data & Human Experience / Online Data Visualization & Infographics

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics Gold Pencil

Spotify Year in Music - Gold Pencil - Data & Human Experience / Online Data Visualization & Infographics

Spotify Year in Music Agency: Razorfish / New York Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics Gold Pencil

Pay Per Laugh Agency: The Cyranos//McCann / Barcelona Client: Teatreneu Category: Experiences / Brand Installations Gold Pencil

#LikeAGirl Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London Client: Procter & Gamble/Always Category: Brand Transformation / Single Gold Pencil

Google Night Walk - Gold Pencil - User Experience Design - Web / User Experience

Google Night Walk Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam Client: Google Category: User Experience Design - Web / User Experience Gold Pencil

TRIP OUT TO SEA - Gold Pencil - User Experience Design - Web / User Experience

TRIP OUT TO SEA Agency: CLM BBDO / Boulogne-Billancourt Client: GUY COTTEN Category: User Experience Design - Web / User Experience Gold Pencil

Build With Chrome 2.0 - Gold Pencil - User Experience Design - Web / User Experience

Build With Chrome 2.0 Agency: North Kingdom / Skelleftea Client: Google & LEGO Category: User Experience Design - Web / User Experience Gold Pencil

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand Gold Pencil

Gisele Bündchen-Will Beats Noise - Gold Pencil - Social Media / Best Integrated Campaign Led by Social

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social Gold Pencil

Paper Prison - Gold Pencil - Public Service - Design / Collateral Design - Single or Series

Paper Prison Agency: Interbrand / New York Client: Mandela Poster Project Category: Public Service - Design / Collateral Design - Single or Series Gold Pencil

The Autocomplete Truth Breaks All Barriers - Gold Pencil - Social Media / Branded Social Campaign

The Autocomplete Truth Breaks All Barriers Agency: Memac Ogilvy / Dubai Client: UN Women Category: Social Media / Branded Social Campaign Gold Pencil

Nazis against Nazis – Germany's most involuntary charity walk - Gold Pencil - Direct Marketing / Ambient Media

The Hair Fest - Gold Pencil - Direct Marketing / Ambient Media

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Direct Marketing / Ambient Media Gold Pencil

Bald Cartoons - Gold Pencil - Direct Marketing / Ambient Media

Bald Cartoons Agency: Ogilvy Brasil / Sao Paulo Client: GRAACC Category: Direct Marketing / Ambient Media Gold Pencil

Tattoo Skin Cancer Check - Gold Pencil - Direct Marketing / Ambient Media

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media Gold Pencil

The most serious game ever Agency: TBWA\PARIS / Boulogne Billancourt + DAN PARIS / Boulogne Billancourt Client: SNCF Category: User Experience Design - Web / Interface Design Craft Gold Pencil

Gymkhana Seven: Wild in the Streets - Gold Pencil - Craft / Editing

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing Gold Pencil

The Hobbit: The Battle of The Five Armies - Gold Pencil - User Experience Design - Mobile / Interface Design Craft

The Hobbit: The Battle of The Five Armies Agency: North Kingdom / Stockholm Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft Gold Pencil

HUMAN TRAFFIC SIGN - Gold Pencil - Public Service - Outdoor / Outdoor - Campaign

HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign Gold Pencil

Kings and Queens of the Court - Gold Pencil - Outdoor / Outdoor Installations & Ambient - Campaign

Kings and Queens of the Court Agency: Leo Burnett, Toronto / Toronto Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Campaign Gold Pencil

Blowing in The Wind Agency: Akestam Holst / Stockholm + STOPP / Stockholm Client: Apotek Hjartat Category: Experiences / Outdoor Spaces Gold Pencil

Get Back, Tohoku. - Gold Pencil - Design Craft / Photography - Single or Series

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Design Craft / Photography - Single or Series Gold Pencil

Blowing in The Wind - Gold Pencil - Outdoor / Digital / Electronic

Blowing in The Wind Agency: Akestam Holst / Stockholm Client: Apotek Hjartat Category: Outdoor / Digital / Electronic Gold Pencil

Sky Swatches - Gold Pencil - Outdoor / Digital / Electronic

Sky Swatches Agency: SID LEE / Montréal Client: Réno-Dépôt Category: Outdoor / Digital / Electronic Gold Pencil

100 - Gold Pencil - Broadcast & Moving Image / Short Films & Videos

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos Gold Pencil

Dadsong - Gold Pencil - Consumer Television / 60 Second - Single

Dadsong Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single Gold Pencil

Imagination changes the world - Gold Pencil - Package Design / Single or Series

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series Gold Pencil

Turning Packaging into Education - Gold Pencil - Package Design / Single or Series

Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series Gold Pencil

Super normal tofu Agency: Junya Kamada / Sapporo-shi, Hokkaido Client: Imoo tofu store Category: Brand Identity / Series Gold Pencil

Cleverbuoy - Gold Pencil - Use of Technology / Location-Based Services or Proximity Marketing

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing Gold Pencil

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Award: 2015 Branded Entertainment Best of Show Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Design Best of Discipline Pencil

Agency: Dentsu Inc. / Tokyo

Client: EAST JAPAN RAILWAY COMPANY

Title: Get Back, Tohoku.

Category: Collateral Design / Posters - Series

Annual ID: 150309A

Award: 2015 UX / UI Best of Discipline Pencil

Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client: SoundCloud

Title: The Berlin Wall of Sound

Category: Data & Human Experience / Online Data Visualization & Infographics

Annual ID: 150469A

Award: 2015 Social Media Best of Discipline Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen-Will Beats Noise

Category: Social Media / Best Integrated Campaign Led by Social

Annual ID: 150360A

Award: 2015 Direct Best of Discipline Pencil

Agency: Ogilvy Brasil / Sao Paulo

Client: Sol de Janeiro

Title: Tattoo Skin Cancer Check

Category: Direct Marketing / Ambient Media

Annual ID: 150884A

Award: 2015 Print & Outdoor Best of Discipline Pencil

Agency: Leo Burnett / Sydney

Client: WWF

Title: Poachers

Category: Public Service - Print / Newspaper or Magazine - Campaign

Annual ID: 150601A

Award: 2015 Radio Best of Discipline Pencil

Agency: Ogilvy & Mather Argentina / Buenos Aires

Client: Colegio Las Lomas Oral

Title: Rising Voices

Category: Innovation in Radio / Single

Annual ID: 150842A

Award: 2015 Mobile Best of Discipline Pencil

Agency: Wunderman / London

Client: Childhood Eye Cancer Trust

Title: Flash Photo Posters

Category: Other Digital Solutions

Annual ID: 151214A

Award: 2015 Intellectual Property Best of Discipline Pencil

Award:
2015 Branded Entertainment Best of Show Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Design Best of Discipline Pencil

Agency:
Dentsu Inc. / Tokyo

Client:
EAST JAPAN RAILWAY COMPANY

Title:
Get Back, Tohoku.

Category:
Collateral Design / Posters - Series

Annual ID:
150309A

Award:
2015 UX / UI Best of Discipline Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 Social Media Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen-Will Beats Noise

Category:
Social Media / Best Integrated Campaign Led by Social

Annual ID:
150360A

Award:
2015 Direct Best of Discipline Pencil

Agency:
Ogilvy Brasil / Sao Paulo

Client:
Sol de Janeiro

Title:
Tattoo Skin Cancer Check

Category:
Direct Marketing / Ambient Media

Annual ID:
150884A

Award:
2015 Print & Outdoor Best of Discipline Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Poachers

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150601A

Award:
2015 Radio Best of Discipline Pencil

Agency:
Ogilvy & Mather Argentina / Buenos Aires

Client:
Colegio Las Lomas Oral

Title:
Rising Voices

Category:
Innovation in Radio / Single

Annual ID:
150842A

Award:
2015 Mobile Best of Discipline Pencil

Agency:
Wunderman / London

Client:
Childhood Eye Cancer Trust

Title:
Flash Photo Posters

Category:
Other Digital Solutions

Annual ID:
151214A

Award:
2015 Intellectual Property Best of Discipline Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID:
150084A

Award:
2015 Branded Entertainment Best of Discipline Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Cross-Platform Best of Discipline Pencil

Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client:
ZDK Gesellschaft Demokratische Kultur GmbH

Title:
Nazis against Nazis – Germany's most involuntary charity walk

Category:
Public Service - Experiential / Events, Competitions & Installations

Annual ID:
150454A

Award:
2015 Interactive Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Interactive Advertising / Interactive Video

Annual ID:
150359A

Award:
2015 Responsive Environments Best of Discipline Pencil

Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client:
Cooper Hewitt, Smithsonian Design Museum

Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category:
Interiors / Commercial / Private / Other

Annual ID:
150700A

Award:
2015 Film Best of Discipline Pencil

Agency:
SS+K / New York