The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Wild Horse Chase
Agency: Leo Burnett / Melbourne + Goodoil Films / Paddington
Client: Honda CR-V Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
What If?
Agency: Ogilvy / New York
Client: NASCAR Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Countdown
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Whisper
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine Category: Consumer - Television / 60 Second - Campaign
Little Caesars: Most Impatient Person :15
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 20 Second & Under - Single
Flag hand
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
Bradley
Agency: McCann Central / Birmingham + Plaza Films / Sydney
Client: Hardys Wine Category: Consumer - Television / 20 Second & Under - Single
JW Theaterproductions
Agency: J. Walter Thompson / Amsterdam
Client: J. Walter Thompson Amsterdam Category: Consumer - Online Films & Video / Self-Promotion - Single
The Skippable Wishes
Agency: Marcel / Paris
Client: Publicis Groupe Category: Consumer - Online Films & Video / Self-Promotion - Single
The Blank Video Project
Agency: Solve / Minneapolis
Client: Solve Category: Consumer - Online Films & Video / Self-Promotion - Single
OrangeAid - Last Day of School
Agency: BBH ASIA PACIFIC / Singapore
Client: NTUC Income Category: CSR - Cinema Advertising / Cinema Advertising
The Other Letter
Agency: McCann / Madrid
Client: Ikea Category: CSR - Cinema Advertising / Cinema Advertising
#MakeYouHappen
Agency: Ogilvy / New York
Client: Philips Norelco Category: CSR - Cinema Advertising / Cinema Advertising
Custom-made Commercial
Agency: AlmapBBDO / São Paulo
Client: MAN Latin America Category: Innovation - Innovation in Film / Innovation in Film
Prius Super Bowl Live Tweet
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales Category: Innovation - Innovation in Film / Innovation in Film
Unskippable
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO Category: Innovation - Innovation in Film / Innovation in Film
Mog's Christmas Calamity
Agency: AMV BBDO / London
Client: Sainsbury's Category: Craft - Writing / Writing
Wok
Agency: Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client: Heineken Asia Pacific/Tiger Beer Category: Craft - Writing / Writing
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Craft - Writing / Writing
Lenor "Odes to Clothes - Skirt"
Agency: Grey Germany / Duesseldorf + Grey / Duesseldorf
Client: Procter & Gamble Category: Craft - Writing / Writing
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Craft - Writing / Writing
Share Honesty
Agency: Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
Change the Tune
Agency: Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client: Center for Science in the Public Interest Category: Non-Profit - Online Films & Video / Online Films & Video
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client: United Nations World Food Programme Category: Non-Profit - Online Films & Video / Online Films & Video
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
Year In Search 2015
Agency: 72andSunny / Los Angeles
Client: Google Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Spare the Act - Nespresso
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Television / Over 60 Second - Single
Birth
Agency: BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Extra "Sarah & Juan"
Agency: Energy BBDO / Chicago
Client: Wrigley, a Subsidiary of Mars Category: Consumer - Television / Over 60 Second - Single
The Launch
Agency: Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client: Adobe Category: Consumer - Television / Over 60 Second - Single
Mechanics
Agency: RadicalMedia / Berlin + Thjnk / Berlin
Client: Audi Category: Consumer - Television / Over 60 Second - Single
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Television / Over 60 Second - Single
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan Category: Consumer - Television / Over 60 Second - Single
Short A Guy
Agency: Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client: Nike Category: Consumer - Television / Over 60 Second - Single
Little Caesars - Lamination TV 30
Agency: Barton F. Graf / New York
Client: Little Caesars Category: Consumer - Television / 30 Second - Single
Shock
Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client: Daimler Category: Consumer - Television / 30 Second - Single
Marshawn
Agency: BBDO / New York
Client: PepsiCo / Pepsi Category: Consumer - Television / 30 Second - Single
Puppymonkeybaby
Agency: BBDO / New York
Client: PepsiCo / Mountain Dew Kickstart Category: Consumer - Television / 30 Second - Single
It's Really Time to Let Go? Escape
Agency: CP+B / Miami
Client: letgo Category: Consumer - Television / 30 Second - Single
Bike
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / 30 Second - Single
Flextacular
Agency: dummy. / venice + the martin agency / richmond
Client: Geico Category: Consumer - Television / 30 Second - Single
2015 SunnyD Rollerblade
Agency: Grenadier / Boulder, CO
Client: SunnyD Category: Consumer - Television / 30 Second - Single
Award:
2016 Film Merit Award
Agency:
HEIMAT / Berlin
Client:
OTTO
Title:
The Letter
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16163M
Award:
2016 Film Merit Award
Agency:
Leo Burnett / Melbourne + Goodoil Films / Paddington
Client:
Honda CR-V
Title:
Wild Horse Chase
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16164M
Award:
2016 Film Merit Award
Agency:
Ogilvy / New York
Client:
NASCAR
Title:
What If?
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16165M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Countdown
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16166M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Whisper
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16167M
Award:
2016 Film Merit Award
Agency:
TBWA\ / ISTANBUL
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Annual ID:
FI16115M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars: Most Impatient Person :15
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16138M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Flag hand
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16139M
Award:
2016 Film Merit Award
Agency:
McCann Central / Birmingham + Plaza Films / Sydney
Client:
Hardys Wine
Title:
Bradley
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16140M
Award:
2016 Film Merit Award
Agency:
J. Walter Thompson / Amsterdam
Client:
J. Walter Thompson Amsterdam
Title:
JW Theaterproductions
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16209M
Award:
2016 Film Merit Award
Agency:
Marcel / Paris
Client:
Publicis Groupe
Title:
The Skippable Wishes
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16210M
Award:
2016 Film Merit Award
Agency:
Solve / Minneapolis
Client:
Solve
Title:
The Blank Video Project
Category:
Consumer - Online Films & Video / Self-Promotion - Single
Annual ID:
FI16211M
Award:
2016 Film Merit Award
Agency:
BBH ASIA PACIFIC / Singapore
Client:
NTUC Income
Title:
OrangeAid - Last Day of School
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16215M
Award:
2016 Film Merit Award
Agency:
McCann / Madrid
Client:
Ikea
Title:
The Other Letter
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16216M
Award:
2016 Film Merit Award
Agency:
Ogilvy / New York
Client:
Philips Norelco
Title:
#MakeYouHappen
Category:
CSR - Cinema Advertising / Cinema Advertising
Annual ID:
FI16217M
Award:
2016 Film Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Latin America
Title:
Custom-made Commercial
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16241M
Award:
2016 Film Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales
Title:
Prius Super Bowl Live Tweet
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16242M
Award:
2016 Film Merit Award
Agency:
The Martin Agency / Richmond + Park Pictures / New York
Client:
GEICO
Title:
Unskippable
Category:
Innovation - Innovation in Film / Innovation in Film
Annual ID:
FI16243M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Sainsbury's
Title:
Mog's Christmas Calamity
Category:
Craft - Writing / Writing
Annual ID:
FI16252M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Fly Your Own Way
Category:
Craft - Writing / Writing
Annual ID:
FI16253M
Award:
2016 Film Merit Award
Agency:
Droga5 / Sydney + The Sweetshop / Bangkok + Heckler / Sydney
Client:
Heineken Asia Pacific/Tiger Beer
Title:
Wok
Category:
Craft - Writing / Writing
Annual ID:
FI16254M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Craft - Writing / Writing
Annual ID:
FI16255M
Award:
2016 Film Merit Award
Agency:
Grey Germany / Duesseldorf + Grey / Duesseldorf
Client:
Procter & Gamble
Title:
Lenor "Odes to Clothes - Skirt"
Category:
Craft - Writing / Writing
Annual ID:
FI16256M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Annual ID:
FI16257M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Alex Bogusky / Boulder, CO
Client:
Center for Science in the Public Interest
Title:
Share Honesty
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16233M
Award:
2016 Film Merit Award
Agency:
Daughters & Howard / Lexington, MA + Lumenati / Denver, CO
Client:
Center for Science in the Public Interest
Title:
Change the Tune
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16234M
Award:
2016 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16235M
Award:
2016 Film Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16236M
Award:
2016 Film Merit Award
Agency:
john st. / Toronto
Client:
Hannah Smit
Title:
#CoverTheAthlete
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16237M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16238M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16239M
Award:
2016 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16240M
Award:
2016 Film Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
Year In Search 2015
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16144M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16145M
Award:
2016 Film Merit Award
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Nespresso
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16146M
Award:
2016 Film Merit Award
Agency:
BBH / London + Mill+ / London + The Mill / London + String & Tins / London
Client:
Audi
Title:
Birth
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16147M
Award:
2016 Film Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wrigley, a Subsidiary of Mars
Title:
Extra "Sarah & Juan"
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16148M
Award:
2016 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + MJZ / Los Angeles + Union Editorial / Los Angeles
Client:
Adobe
Title:
The Launch
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16149M
Award:
2016 Film Merit Award
Agency:
RadicalMedia / Berlin + Thjnk / Berlin
Client:
Audi
Title:
Mechanics
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16150M
Award:
2016 Film Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16151M
Award:
2016 Film Merit Award
Agency:
TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16152M
Award:
2016 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Imperial Woodpecker / Los Angeles + Work / Los Angeles
Client:
Nike
Title:
Short A Guy
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16153M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Little Caesars
Title:
Little Caesars - Lamination TV 30
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16116M
Award:
2016 Film Merit Award
Agency:
BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin
Client:
Daimler
Title:
Shock
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16117M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Pepsi
Title:
Marshawn
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16118M
Award:
2016 Film Merit Award
Agency:
BBDO / New York
Client:
PepsiCo / Mountain Dew Kickstart
Title:
Puppymonkeybaby
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16119M
Award:
2016 Film Merit Award
Agency:
CP+B / Miami
Client:
letgo
Title:
It's Really Time to Let Go? Escape
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16120M
Award:
2016 Film Merit Award
Agency:
Deutsch / New York + Dummy Films / Venice
Client:
Sherwin Williams
Title:
Bike
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16121M
Award:
2016 Film Merit Award
Agency:
dummy. / venice + the martin agency / richmond
Client:
Geico
Title:
Flextacular
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16122M
Award:
2016 Film Merit Award
Agency:
Grenadier / Boulder, CO
Client:
SunnyD
Title:
2015 SunnyD Rollerblade
Category:
Consumer - Television / 30 Second - Single
Annual ID:
FI16123M