The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The NYSCI Noticing Tools Agency: Local Projects / New York Client: New York Hall of Science Category: Non-Profit - Mobile / Mobile
Moving Through Glass Agency: SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn Client: Mark Morris Dance Group Category: Non-Profit - Mobile / Mobile
SPEED CHESS Agency: Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo Client: Team Speed Chess Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: Craft - Interface Design / Interface Design
Krispy Kreme - E-Commerce Store Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney Client: Krispy Kreme Category: Craft - Interface Design / Interface Design
Primer Agency: Google / New York Client: Google Category: Craft - Interface Design / Interface Design
Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Craft - Interface Design / Interface Design
ADF Active Agency: Havas Worldwide Australia / Sydney Client: Defence Force Recruiting Category: Craft - Interface Design / Interface Design
Sons of Gallipoli Agency: Jam3 / Toronto + Modiki / Istanbul Client: Kale, Modiki Category: Craft - Interface Design / Interface Design
Saints & Strangers Agency: MullenLowe U.S. / Boston Client: National Geographic Channel Category: Craft - Interface Design / Interface Design
Beagle - a tool for creating better proposals Agency: Spring/Summer / Copenhagen Client: Podio Category: Craft - Interface Design / Interface Design
Spotify - Year in Music 2015 Agency: Stinkdigital / New York Client: Spotify Category: Craft - Interface Design / Interface Design
Subaru Environmental Website featuring the National Parks Zero Landfill Initiative Agency: Carmichael Lynch / Minneapolis + RESN / Amsterdam Client: Subaru of America Category: CSR - Web / Web
Time Flies with Delta Studio Agency: AKQA / Atlanta Client: Delta Air Lines Category: Consumer - Web / Utility
FieldLevel Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles Client: FieldLevel Category: Consumer - Web / Utility
The 2015 Mustang Customizer Agency: Team / Detroit + Jam3 / Toronto Client: Ford Category: Consumer - Web / Utility
Teladoc Member App Agency: DigitasLBi North America / New York Client: Teladoc Category: Consumer - Mobile / User Experience
Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Consumer - Mobile / User Experience
Primer Agency: Google / New York Client: Google Category: Consumer - Mobile / User Experience
Kit Mail Hologram Agency: J. Walter Thompson Japan / Tokyo Client: Nestle Japan / Japan Post Category: Consumer - Mobile / User Experience
Make Up Genius Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris Client: L'Oréal Paris Category: Consumer - Mobile / User Experience
Wilson X Connected Basketball Agency: Phenomenon / Los Angeles Client: Wilson Sporting Goods Category: Consumer - Mobile / User Experience
Lufthansa Apple Watch App Agency: SapientNitro / Munich Client: Lufthansa Category: Consumer - Mobile / User Experience
The Les Paul Skill Check Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich Client: Gibson Guitar Category: Consumer - Mobile / User Experience
The Match Agency: Serviceplan / Munich + Plan.Net / Munich Client: Sky Deutschland Fernsehen Category: Consumer - Mobile / User Experience
Bob Dylan - Studio A Revisited Agency: Havas Worldwide / New York + Studio 6 / New York Client: Legacy Recordings/Sony Music Category: Innovation - Web / Web
Shop With the Force Agency: Zambezi / Culver City + Active Theory / Venice Client: Stance Category: Innovation - Web / Web
Samsung KalimaLock Agency: Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai Client: Samsung Gulf Electronics Category: CSR - Mobile / Mobile
Always BackMeApp Agency: Leo Burnett Co. Srl / Milan Client: Procter & Gamble Category: CSR - Mobile / Mobile

2016 UX / UI Merit Award

Local Projects / New York

New York Hall of Science

The NYSCI Noticing Tools

Non-Profit - Mobile / Mobile

UX16057M

2016 UX / UI Merit Award

SS+K / New York + Firefall Pro / New York + Walking Productions / Brooklyn

Mark Morris Dance Group

Moving Through Glass

Non-Profit - Mobile / Mobile

UX16058M

2016 UX / UI Merit Award

Bascule Inc. / Tokyo + DENTSU INC. / Tokyo + Salvo Inc. / Tokyo

Team Speed Chess

SPEED CHESS

Craft - Interface Design / Interface Design

UX16069M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

Craft - Interface Design / Interface Design

UX16070M

2016 UX / UI Merit Award

Digital Arts Network / Sydney + Krispy Kreme / Sydney

Krispy Kreme

Krispy Kreme - E-Commerce Store

Craft - Interface Design / Interface Design

UX16071M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Craft - Interface Design / Interface Design

UX16072M

2016 UX / UI Merit Award

Google Creative Lab / London + Stinkdigital / London

Google

Inside Abbey Road

Craft - Interface Design / Interface Design

UX16073M

2016 UX / UI Merit Award

Havas Worldwide Australia / Sydney

Defence Force Recruiting

ADF Active

Craft - Interface Design / Interface Design

UX16074M

2016 UX / UI Merit Award

Jam3 / Toronto + Modiki / Istanbul

Kale, Modiki

Sons of Gallipoli

Craft - Interface Design / Interface Design

UX16075M

2016 UX / UI Merit Award

MullenLowe U.S. / Boston

National Geographic Channel

Saints & Strangers

Craft - Interface Design / Interface Design

UX16076M

2016 UX / UI Merit Award

Spring/Summer / Copenhagen

Podio

Beagle - a tool for creating better proposals

Craft - Interface Design / Interface Design

UX16077M

2016 UX / UI Merit Award

Stinkdigital / New York

Spotify

Spotify - Year in Music 2015

Craft - Interface Design / Interface Design

UX16078M

2016 UX / UI Merit Award

Carmichael Lynch / Minneapolis + RESN / Amsterdam

Subaru of America

Subaru Environmental Website featuring the National Parks Zero Landfill Initiative

CSR - Web / Web

UX16048M

2016 UX / UI Merit Award

AKQA / Atlanta

Delta Air Lines

Time Flies with Delta Studio

Consumer - Web / Utility

UX16021M

2016 UX / UI Merit Award

R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles

FieldLevel

FieldLevel

Consumer - Web / Utility

UX16022M

2016 UX / UI Merit Award

Team / Detroit + Jam3 / Toronto

Ford

The 2015 Mustang Customizer

Consumer - Web / Utility

UX16023M

2016 UX / UI Merit Award

DigitasLBi North America / New York

Teladoc

Teladoc Member App

Consumer - Mobile / User Experience

UX16036M

2016 UX / UI Merit Award

FCB BRASIL / SAO PAULO

Smiles

Smiles Trip Book

Consumer - Mobile / User Experience

UX16037M

2016 UX / UI Merit Award

Google / New York

Google

Primer

Consumer - Mobile / User Experience

UX16038M

2016 UX / UI Merit Award

J. Walter Thompson Japan / Tokyo

Nestle Japan / Japan Post

Kit Mail Hologram

Consumer - Mobile / User Experience

UX16039M

2016 UX / UI Merit Award

McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris

L'Oréal Paris

Make Up Genius

Consumer - Mobile / User Experience

UX16040M

2016 UX / UI Merit Award

Phenomenon / Los Angeles

Wilson Sporting Goods

Wilson X Connected Basketball

Consumer - Mobile / User Experience

UX16041M

2016 UX / UI Merit Award

SapientNitro / Munich

Lufthansa

Lufthansa Apple Watch App

Consumer - Mobile / User Experience

UX16042M

2016 UX / UI Merit Award

Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich

Gibson Guitar

The Les Paul Skill Check

Consumer - Mobile / User Experience

UX16043M

2016 UX / UI Merit Award

Serviceplan / Munich + Plan.Net / Munich

Sky Deutschland Fernsehen

The Match

Consumer - Mobile / User Experience

UX16044M

2016 UX / UI Merit Award

Havas Worldwide / New York + Studio 6 / New York

Legacy Recordings/Sony Music

Bob Dylan - Studio A Revisited

Innovation - Web / Web

UX16059M

2016 UX / UI Merit Award

Zambezi / Culver City + Active Theory / Venice

Stance

Shop With the Force

Innovation - Web / Web

UX16060M

2016 UX / UI Merit Award

Cheil Mena / Dubai + KRDS / Paris + Milkshake Media / Dubai

Samsung Gulf Electronics

Samsung KalimaLock

CSR - Mobile / Mobile

UX16049M

2016 UX / UI Merit Award

Leo Burnett Co. Srl / Milan

Procter & Gamble

Always BackMeApp

CSR - Mobile / Mobile

UX16050M

Follow Us