The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Like my addiction
Agency: BETC / Paris
Client: Addict Aide Category: Influencer Marketing / Single Channel
Brutal Cut
Agency: Weber Shandwick / London
Client: Action Aid UK Category: Influencer Marketing / Multi-Channel
Great Big Story Influencer Content
Agency: Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client: Great Big Story Category: Influencer Marketing / Episodic
Rock Clock
Agency: Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client: Project Rock Category: Influencer Marketing / Single Channel
Marriage in the Air – Cathay Pacific and Cathay Dragon
Agency: McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client: Cathay Pacific Airways Category: Influencer Marketing / Multi-Channel
Moto Mods + YouTube Heroes
Agency: Portal A / San Francisco + Weber Shandwick / Chicago
Client: Lenovo Category: Influencer Marketing / Single Channel
Mountain Dew Green Label MCN
Agency: Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client: Mountain Dew Category: Influencer Marketing / Multi-Channel
Starbucks Doubleshot Presents: Uploaded
Agency: Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client: Starbucks Doubleshot Category: Influencer Marketing / Episodic
Taylor vs treadmill
Agency: Black Hand Cinema / Los Angeles
Client: Apple Category: Influencer Marketing / Single Channel
E!'s LIVE 'Lewks' for Less
Agency: The Pub / New York + Spielbergs / Los Angeles
Client: E! Entertainment Category: Influencer Marketing / Single Channel
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Agency: Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client: Ubisoft Category: Influencer Marketing / Single Channel
Rise to the Occasion - A DiGiorno Pizza Anthem
Agency: Doner LA / Los Angeles + Reach / LA
Client: DIGIORNO® Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Fire Category: Influencer Marketing / Multi-Channel
Influencer Chatbot, KalaniBot, for COVERGIRL
Agency: theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City
Client: COTY Inc. (COVERGIRL brand) Category: Influencer Marketing / Multi-Channel
Amazon's This Week On Fire
Agency: Epic Signal / New York + Amazon / Seattle
Client: Amazon Category: Influencer Marketing / Episodic
AT&T Hello Lab: A Year-Long Social Influencer Content Program
Agency: Fullscreen Brandworks / Playa Vista, CA + INE Entertainment / Studio City, CA + Wondros / Los Angeles, CA
Client: AT&T Category: Influencer Marketing / Episodic
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
BETC / Paris
Client:
Addict Aide
Title:
Like my addiction
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17001G
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Weber Shandwick / London
Client:
Action Aid UK
Title:
Brutal Cut
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17004G
Award:
2017 Social Influencer Marketing Gold Pencil
Agency:
Epic Signal / New York + Great Big Story / New York + Mekanism / New York
Client:
Great Big Story
Title:
Great Big Story Influencer Content
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17007G
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
Droga5 / New York + Seven Bucks Productions / Los Angeles + Modern Assembly / New York
Client:
Project Rock
Title:
Rock Clock
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17002S
Award:
2017 Social Influencer Marketing Silver Pencil
Agency:
McCann Worldgroup / Hong Kong + MRM//McCann / Shanghai
Client:
Cathay Pacific Airways
Title:
Marriage in the Air – Cathay Pacific and Cathay Dragon
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17005S
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Portal A / San Francisco + Weber Shandwick / Chicago
Client:
Lenovo
Title:
Moto Mods + YouTube Heroes
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17003B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Mountain Dew / New York + OMD / New York
Client:
Mountain Dew
Title:
Mountain Dew Green Label MCN
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17006B
Award:
2017 Social Influencer Marketing Bronze Pencil
Agency:
Epic Signal / New York + Creative Live / Seattle + Mekanism / New York
Client:
Starbucks Doubleshot
Title:
Starbucks Doubleshot Presents: Uploaded
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17008B
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Black Hand Cinema / Los Angeles
Client:
Apple
Title:
Taylor vs treadmill
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17009M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
The Pub / New York + Spielbergs / Los Angeles
Client:
E! Entertainment
Title:
E!'s LIVE 'Lewks' for Less
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17010M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Ubisoft / San Francisco + Branded Entertainment Network (BEN) / Los Angeles + Corridor Digital / Los Angeles + Team Supertramp / Salt Lake City
Client:
Ubisoft
Title:
Ubisoft & Branded Entertainment Network (BEN) - Tom Clancy's The Division: Agent Origins
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI17011M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Doner LA / Los Angeles + Reach / LA
Client:
DIGIORNO®
Title:
Rise to the Occasion - A DiGiorno Pizza Anthem
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17012M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon Fire
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17013M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
theAmplify / Culver City + Automat / Montreal + COTY Inc. (COVERGIRL brand) / New York City
Client:
COTY Inc. (COVERGIRL brand)
Title:
Influencer Chatbot, KalaniBot, for COVERGIRL
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS_SI17014M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
Epic Signal / New York + Amazon / Seattle
Client:
Amazon
Title:
Amazon's This Week On Fire
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17015M
Award:
2017 Social Influencer Marketing Merit Award
Agency:
FRED & FARID / Paris
Client:
HP
Title:
True Memories
Category:
Influencer Marketing / Episodic
Annual ID:
OS_SI17016M