The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Journey
Agency: Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client: 84 Lumber Category: Online / Long Form - Single
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Branded Entertainment
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF Category: Online / Short Form - Campaign
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online / Short Form - Campaign
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Broadcast / Short Form - Single
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Agency: CJ WORX / BANGKOK
Client: AP THAILAND Category: Experiential / Live Events
Behind the leather
Agency: Ogilvy Group Thailand / Bangkok
Client: People for the Ethical Treatment of Animals Category: Experiential / Live Events
The Cliché
Agency: Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client: Heineken Category: Experiential / Live Events
Doppelgängers Tourist
Agency: LAPIZ / Chicago
Client: Mexico Tourism Board Category: Online / Short Form - Single
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target Category: Music Videos
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Brunner / Pittsburgh + Sanctuary Content / Los Angeles + Fixer Partners / New York + Final Cut / New York
Client:
84 Lumber
Title:
The Journey
Category:
Online / Long Form - Single
Annual ID:
OS_BE17015B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Intel / Santa Clara
Client:
Intel
Title:
400 Years in the Making - Intel takes Shakespeare’s ‘The Tempest’ Digital
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE17039B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17011B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
ALMA DDB. / Miami
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE17012B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE17001B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
CJ WORX / BANGKOK
Client:
AP THAILAND
Title:
The Unusual Football Field Project : Football field that breaks through the rectangular boundary
Category:
Experiential / Live Events
Annual ID:
OS_BE17029B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Ogilvy Group Thailand / Bangkok
Client:
People for the Ethical Treatment of Animals
Title:
Behind the leather
Category:
Experiential / Live Events
Annual ID:
OS_BE17030B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Publicis Brasil / Sao Paulo + Hungry Man / Sao Paulo
Client:
Heineken
Title:
The Cliché
Category:
Experiential / Live Events
Annual ID:
OS_BE17031B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
LAPIZ / Chicago
Client:
Mexico Tourism Board
Title:
Doppelgängers Tourist
Category:
Online / Short Form - Single
Annual ID:
OS_BE17008B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_BE17023B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
Deutsch / Los Angeles + Wondros / Los Angeles
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Music Videos
Annual ID:
OS_BE17019B
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
FancyShot/VersusPictures/GreatGuns
Client:
Leningrad
Title:
Kolshik
Category:
Music Videos
Annual ID:
OS_BE17020B