The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Vive Condoms Space Shuttle
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
Vive Condoms Surf
Agency: d4 MCCANN / Guatemala
Client: PASMO Category: Publishing / Newspaper - Single
Ice Cream Cakes Blue
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Pink
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Ice Cream Cakes Yellow
Agency: Ogilvy & Mather Colombia / Bogota
Client: Baskin Robbins /Colombia Category: Publishing / Newspaper - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Newspaper - Single
History - Dragon
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Lion
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
History - Octopus
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Single
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Publishing / Magazine - Single
Quill
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Telegraph
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Typewriter
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Single
Firefighter
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Publishing / Magazine - Single
Inconvenience Stores
Agency: CHE Proximity / Australia
Client: Swann Insurance Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Photography - Single or Campaign
HeShe
Agency: DDB South Africa / Bryanston
Client: Commission for Gender Equality Category: Craft / Photography - Single or Campaign
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Esther's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
The Curious Afterlife of a Tin - Nikolas's Tin
Agency: Energy BBDO / Chicago
Client: Wm. Wrigley Jr. Company Category: Craft / Photography - Single or Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Craft / Photography - Single or Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Extended Campaign / Posters & Ambient Media
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Earworm Billboards
Agency: Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client: 3M Hong Kong Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Small Space Sitting
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Nonstop Posters
Agency: thjnk AG / Zürich
Client: Edelweiss Air AG Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Publishing / Magazine - Campaign
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Publishing / Magazine - Campaign
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Publishing / Magazine - Campaign
Don't Blame the Clothes
Agency: J.Walter Thompson / Sao Paulo
Client: The Womanity Foundation Category: Publishing / Magazine - Campaign
Don't Text and Drive
Agency: La Comunidad / Buenos Aires
Client: City of Buenos Aires Category: Publishing / Magazine - Campaign
The Soy Sauce Prints
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sagawa Shoyu Inc. Category: Publishing / Magazine - Campaign
Borders
Agency: Ogilvy & Mather Mexico / Ciudad de Mexico
Client: Aeromexico Category: Publishing / Magazine - Campaign
Loving Bangkok Night
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Publishing / Magazine - Campaign
Portrait Mode Covers
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Publishing / Magazine - Campaign
Distance - Sauna
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Distance - Urinals
Agency: DDB Argentina / Buenos Aires
Client: Volkswagen Argentina Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Drive-Thruck
Agency: DPZ&T / São Paulo
Client: McDonald's Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
IT WAS THIS HIGH
Agency: HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client: Yahoo Japan Corporation Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Craft / Printing / Production - Single or Campaign
Old Spice - Paper Blazer
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Craft / Printing / Production - Single or Campaign
Made of Brazilian Summer
Agency: AlmapBBDO / São Paulo
Client: Alpargatas Category: Promotional / Collateral / Posters - Campaign
Travel Posters
Agency: FCB / Chicago
Client: Radio Flyer, Inc. Category: Promotional / Collateral / Posters - Campaign
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Space Shuttle
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18076M
Award:
2018 Print & Outdoor Merit Award
Agency:
d4 MCCANN / Guatemala
Client:
PASMO
Title:
Vive Condoms Surf
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18077M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Blue
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18078M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Pink
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18079M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Baskin Robbins /Colombia
Title:
Ice Cream Cakes Yellow
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18080M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO18081M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Dragon
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18086M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Lion
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18087M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History - Octopus
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18088M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18089M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18090M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Quill
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18091M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Telegraph
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18092M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Typewriter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18093M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Ltd.
Title:
Firefighter
Category:
Publishing / Magazine - Single
Annual ID:
OS_PO18094M
Award:
2018 Print & Outdoor Merit Award
Agency:
CHE Proximity / Australia
Client:
Swann Insurance
Title:
Inconvenience Stores
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18154M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18182M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB South Africa / Bryanston
Client:
Commission for Gender Equality
Title:
HeShe
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18183M
Award:
2018 Print & Outdoor Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18184M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Esther's Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18185M
Award:
2018 Print & Outdoor Merit Award
Agency:
Energy BBDO / Chicago
Client:
Wm. Wrigley Jr. Company
Title:
The Curious Afterlife of a Tin - Nikolas's Tin
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18186M
Award:
2018 Print & Outdoor Merit Award
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18187M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Craft / Photography - Single or Campaign
Annual ID:
OS_PO18188M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Extended Campaign / Posters & Ambient Media
Annual ID:
OS_PO18155M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18135M
Award:
2018 Print & Outdoor Merit Award
Agency:
Cheil Worldwide Germany / Schwalbach am Taunus + Cheil Worldwide / Hong Kong
Client:
3M Hong Kong
Title:
The Earworm Billboards
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18136M
Award:
2018 Print & Outdoor Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Small Space Sitting
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18137M
Award:
2018 Print & Outdoor Merit Award
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18138M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
SC Johnson
Title:
Kiwi Portraits Completed
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18139M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18140M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client:
Michelin
Title:
The Safest Embrace
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18141M
Award:
2018 Print & Outdoor Merit Award
Agency:
thjnk AG / Zürich
Client:
Edelweiss Air AG
Title:
Nonstop Posters
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18142M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18095M
Award:
2018 Print & Outdoor Merit Award
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18096M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18097M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18098M
Award:
2018 Print & Outdoor Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
The Womanity Foundation
Title:
Don't Blame the Clothes
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18099M
Award:
2018 Print & Outdoor Merit Award
Agency:
La Comunidad / Buenos Aires
Client:
City of Buenos Aires
Title:
Don't Text and Drive
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18100M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sagawa Shoyu Inc.
Title:
The Soy Sauce Prints
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18101M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Mexico / Ciudad de Mexico
Client:
Aeromexico
Title:
Borders
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18102M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Loving Bangkok Night
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18103M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Portrait Mode Covers
Category:
Publishing / Magazine - Campaign
Annual ID:
OS_PO18104M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Sauna
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18131M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Volkswagen Argentina
Title:
Distance - Urinals
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18132M
Award:
2018 Print & Outdoor Merit Award
Agency:
DPZ&T / São Paulo
Client:
McDonald's
Title:
Drive-Thruck
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18133M
Award:
2018 Print & Outdoor Merit Award
Agency:
HAKUHODO KETTLE / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Yahoo Japan Corporation
Title:
IT WAS THIS HIGH
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Single
Annual ID:
OS_PO18134M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18189M
Award:
2018 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Old Spice - Paper Blazer
Category:
Craft / Printing / Production - Single or Campaign
Annual ID:
OS_PO18190M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Alpargatas
Title:
Made of Brazilian Summer
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18119M
Award:
2018 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Radio Flyer, Inc.
Title:
Travel Posters
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18120M
