The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The R Word
Agency: Marketforce / West Perth
Client: Avivo Category: Branded Social Post / Real-Time Response
The Blessed Emoji
Agency: MULLENLOWE SSP3 / Bogotá
Client: PRESIDENCY OF COLOMBIA Category: Branded Social Post / Real-Time Response
Lucky Stars
Agency: Sid Lee / Montreal
Client: Lotto 6/49 Category: Branded Social Post / Real-Time Response
Marias vs Maria
Agency: The Community / Miami
Client: The Community Category: Branded Social Post / Real-Time Response
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Branded Social Post / Real-Time Response
The Home Depot Built-In Pins
Agency: 22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client: The Home Depot, Inc. Category: Branded Social Post / Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Branded Social Post / Campaign
Litbaits
Agency: Dieste, Inc. / Dallas
Client: The Wild Detectives Category: Branded Social Post / Campaign
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways Category: Branded Social Post / Campaign
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA Category: Social Engagement / User-Generated Content
Skin Memories
Agency: BBDO / Brussels
Client: Euromelanoma Category: Social Engagement / User-Generated Content
Depeche Mode: 365 Days, 365 Fans
Agency: Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client: Depeche Mode / Venusnote Ltd Category: Social Engagement / User-Generated Content
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox Category: Social Engagement / User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: Social Engagement / User-Generated Content
Open Gallery
Agency: R/GA / Chicago
Client: LIFEWTR Category: Social Engagement / User-Generated Content
NZ Police “most successful recruitment video”
Agency: Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland
Client: New Zealand Police Category: Branded Social Post / Single
Award:
2018 Social Media Merit Award
Agency:
Marketforce / West Perth
Client:
Avivo
Title:
The R Word
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18038M
Award:
2018 Social Media Merit Award
Agency:
MULLENLOWE SSP3 / Bogotá
Client:
PRESIDENCY OF COLOMBIA
Title:
The Blessed Emoji
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18039M
Award:
2018 Social Media Merit Award
Agency:
Sid Lee / Montreal
Client:
Lotto 6/49
Title:
Lucky Stars
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18040M
Award:
2018 Social Media Merit Award
Agency:
The Community / Miami
Client:
The Community
Title:
Marias vs Maria
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18041M
Award:
2018 Social Media Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM18042M
Award:
2018 Social Media Merit Award
Agency:
22squared / Atlanta, Tampa + 22Pictures / Atlanta
Client:
The Home Depot, Inc.
Title:
The Home Depot Built-In Pins
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18030M
Award:
2018 Social Media Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18031M
Award:
2018 Social Media Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
StackeRTweet
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18032M
Award:
2018 Social Media Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
The Wild Detectives
Title:
Litbaits
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18033M
Award:
2018 Social Media Merit Award
Agency:
Figliulo&Partners / New York
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Branded Social Post / Campaign
Annual ID:
OS_SM18034M
Award:
2018 Social Media Merit Award
Agency:
adam&eveDDB / London
Client:
FIFA
Title:
More Than A Game
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18043M
Award:
2018 Social Media Merit Award
Agency:
BBDO / Brussels
Client:
Euromelanoma
Title:
Skin Memories
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18044M
Award:
2018 Social Media Merit Award
Agency:
Depeche Mode / Venusnote Ltd. / London + BBH / Los Angeles
Client:
Depeche Mode / Venusnote Ltd
Title:
Depeche Mode: 365 Days, 365 Fans
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18045M
Award:
2018 Social Media Merit Award
Agency:
DM9 DDB / SÃO PAULO
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18046M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18047M
Award:
2018 Social Media Merit Award
Agency:
R/GA / Chicago
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18048M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Viacom
Title:
MTV #FCKHIV
Category:
Branded Social Post / Single
Annual ID:
OS_SM18027M
Award:
2018 Social Media Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + The Sweet Shop / Auckland
Client:
New Zealand Police
Title:
NZ Police “most successful recruitment video”
Category:
Branded Social Post / Single
Annual ID:
OS_SM18028M