The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Real-Time Response / Activity / Proactive Communications
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Events & Experiential
A Day Without Whopper
Agency: DAVID / Buenos Aires + LANDIA / Buenos Aires
Client: Burger King Category: Events & Experiential
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Events & Experiential
This Is Our Ice
Agency: ICF Olson / Minneapolis
Client: Minnesota Wild Category: Events & Experiential
Robocalls from Humans
Agency: Ogilvy & Mather / Chicago
Client: Team Gleason Category: Events & Experiential
Huggies - Behind the Door
Agency: Ogilvy & Mather / Toronto
Client: Kimberly Clark Category: Events & Experiential
Broken Crayons
Agency: Republica / Miami + Trator Filmes / Sao Paulo
Client: Amigos for Kids Category: Events & Experiential
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Innovation in Public Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Innovation in Public Relations
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Innovation in Public Relations
Potatoes On Mars
Agency: Memac Ogilvy / Dubai
Client: International Potato Center Category: Innovation in Public Relations
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Media Relations
Olympic Moms
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: P&G Masterbrands Category: Media Relations
Costa Nica
Agency: J. Walter Thompson Costa Rica / SJO CR
Client: Teletica Category: Media Relations
BVG x adidas – The Ticket-Shoe
Agency: Jung von Matt AG / Hamburg
Client: Berliner Verkehrsbetriebe (BVG) Category: Media Relations
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Reputation Management
My First Purchase Exhibit
Agency: McCann / New York
Client: Mastercard Category: Internal Communications
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Internal Communications
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Community Building
Strawless Ocean Campaign
Agency: POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas
Client: Lonely Whale Foundation Category: Community Building
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Integrated Campaign
Trash Isles
Agency: AMV BBDO / London + LADbible / London
Client: LADbible & Plastic Ocean Category: Integrated Campaign
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client: Essity Libresse Bodyform Category: Integrated Campaign
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Integrated Campaign
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Integrated Campaign
It's a Tide Ad Campaign
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble - Tide Category: Integrated Campaign
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation Category: Integrated Campaign
Swear Like a Mother
Agency: CP+B / Boulder + Hungry Man / New York
Client: Kraft Heinz Category: Brand Voice
Probably TEDx
Agency: Happiness / an FCB alliance / Brussels
Client: Carlsberg Global Category: Brand Voice
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
AAMI SmartPlates
Agency: Ogilvy Australia / Melbourne + Ogilvy PR / Melbourne
Client: AAMI Category: Brand Voice
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Film Independent / Los Angeles
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18062M
Award:
2018 Public Relations Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18063M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Events & Experiential
Annual ID:
OS_PR18040M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Events & Experiential
Annual ID:
OS_PR18041M
Award:
2018 Public Relations Merit Award
Agency:
Carrefour / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18042M
Award:
2018 Public Relations Merit Award
Agency:
DAVID / Buenos Aires + LANDIA / Buenos Aires
Client:
Burger King
Title:
A Day Without Whopper
Category:
Events & Experiential
Annual ID:
OS_PR18043M
Award:
2018 Public Relations Merit Award
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Events & Experiential
Annual ID:
OS_PR18044M
Award:
2018 Public Relations Merit Award
Agency:
ICF Olson / Minneapolis
Client:
Minnesota Wild
Title:
This Is Our Ice
Category:
Events & Experiential
Annual ID:
OS_PR18045M
Award:
2018 Public Relations Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Team Gleason
Title:
Robocalls from Humans
Category:
Events & Experiential
Annual ID:
OS_PR18046M
Award:
2018 Public Relations Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Kimberly Clark
Title:
Huggies - Behind the Door
Category:
Events & Experiential
Annual ID:
OS_PR18047M
Award:
2018 Public Relations Merit Award
Agency:
Republica / Miami + Trator Filmes / Sao Paulo
Client:
Amigos for Kids
Title:
Broken Crayons
Category:
Events & Experiential
Annual ID:
OS_PR18048M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Innovation in Public Relations
Annual ID:
OS_PR18074M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Innovation in Public Relations
Annual ID:
OS_PR18075M
Award:
2018 Public Relations Merit Award
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Innovation in Public Relations
Annual ID:
OS_PR18076M
Award:
2018 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
International Potato Center
Title:
Potatoes On Mars
Category:
Innovation in Public Relations
Annual ID:
OS_PR18077M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Media Relations
Annual ID:
OS_PR18035M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Media Relations
Annual ID:
OS_PR18036M
Award:
2018 Public Relations Merit Award
Agency:
GREY / SAO PAULO + GREY / LATAM + GREY / -
Client:
P&G Masterbrands
Title:
Olympic Moms
Category:
Media Relations
Annual ID:
OS_PR18037M
Award:
2018 Public Relations Merit Award
Agency:
J. Walter Thompson Costa Rica / SJO CR
Client:
Teletica
Title:
Costa Nica
Category:
Media Relations
Annual ID:
OS_PR18038M
Award:
2018 Public Relations Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Berliner Verkehrsbetriebe (BVG)
Title:
BVG x adidas – The Ticket-Shoe
Category:
Media Relations
Annual ID:
OS_PR18039M
Award:
2018 Public Relations Merit Award
Agency:
BBDO / New York + The Corner Shop / New York
Client:
P&G
Title:
The Talk
Category:
Reputation Management
Annual ID:
OS_PR18061M
Award:
2018 Public Relations Merit Award
Agency:
McCann / New York
Client:
Mastercard
Title:
My First Purchase Exhibit
Category:
Internal Communications
Annual ID:
OS_PR18053M
Award:
2018 Public Relations Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Annual ID:
OS_PR18054M
Award:
2018 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Community Building
Annual ID:
OS_PR18049M
Award:
2018 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Flamengo
Title:
Blind Passion
Category:
Community Building
Annual ID:
OS_PR18050M
Award:
2018 Public Relations Merit Award
Agency:
Ogilvy / New York
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Community Building
Annual ID:
OS_PR18051M
Award:
2018 Public Relations Merit Award
Agency:
POSSIBLE / Seattle + Lonely Whale Foundation / Calabasas
Client:
Lonely Whale Foundation
Title:
Strawless Ocean Campaign
Category:
Community Building
Annual ID:
OS_PR18052M
Award:
2018 Public Relations Merit Award
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Annual ID:
OS_PR18064M
Award:
2018 Public Relations Merit Award
Agency:
AMV BBDO / London + LADbible / London
Client:
LADbible & Plastic Ocean
Title:
Trash Isles
Category:
Integrated Campaign
Annual ID:
OS_PR18065M
Award:
2018 Public Relations Merit Award
Agency:
AMV BBDO / London + Somesuch & Co / London + Ketchum / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Campaign
Annual ID:
OS_PR18066M
Award:
2018 Public Relations Merit Award
Agency:
BBH / Singapore
Client:
IKEA
Title:
The IKEA Human Catalogue
Category:
Integrated Campaign
Annual ID:
OS_PR18067M
Award:
2018 Public Relations Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Integrated Campaign
Annual ID:
OS_PR18068M
Award:
2018 Public Relations Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Integrated Campaign
Annual ID:
OS_PR18069M
Award:
2018 Public Relations Merit Award
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Annual ID:
OS_PR18070M
Award:
2018 Public Relations Merit Award
Agency:
Mindshare / Copenhagen
Client:
Dove Denmark
Title:
Image_Hack
Category:
Integrated Campaign
Annual ID:
OS_PR18071M
Award:
2018 Public Relations Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble - Tide
Title:
It's a Tide Ad Campaign
Category:
Integrated Campaign
Annual ID:
OS_PR18072M
Award:
2018 Public Relations Merit Award
Agency:
We Are Unlimited / Chicago + DDB / New York
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Annual ID:
OS_PR18073M
Award:
2018 Public Relations Merit Award
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
IKEA Pee Ad
Category:
Brand Voice
Annual ID:
OS_PR18055M
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Hungry Man / New York
Client:
Kraft Heinz
Title:
Swear Like a Mother
Category:
Brand Voice
Annual ID:
OS_PR18056M
Award:
2018 Public Relations Merit Award
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Brand Voice
Annual ID:
OS_PR18057M
Award:
2018 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
Carlsberg Global
Title:
Probably TEDx
Category:
Brand Voice
Annual ID:
OS_PR18058M
Award:
2018 Public Relations Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Annual ID:
OS_PR18059M