The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: LG2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Experiential / Augmented Reality (AR)
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Experiential / Augmented Reality (AR)
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates Category: Experiential / Augmented Reality (AR)
Penguin Migration, Star Captain, Game Night
Agency: Smuggler / Los Angeles + The Martin Agency / Richmond
Client: Geico Category: Broadcast / Short Form - Campaign
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace Category: Experiential / Live Events
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Experiential / Live Events
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Experiential / Live Events
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Experiential / Live Events
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V. Category: Experiential / Live Events
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders Category: Experiential / Live Events
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Live Events
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways) Category: Experiential / Live Events
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Experiential / Live Events
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas Category: Experiential / Live Events
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC Category: Experiential / Live Events
Stranger Broadcast
Agency: AKQA / São Paulo
Client: Netflix Category: Broadcast / Long Form - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Music Videos
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila Category: Music Videos
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client: Refuge Category: Music Videos
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z Category: Music Videos
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Music Videos
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client: Volkswagen of America Category: Mobile Apps
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Mobile Apps
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Mobile Apps
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Mobile Apps
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Shackleton's Return
Category:
Online / Long Form - Single
Annual ID:
OS_BE18075M
Award:
2018 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Annual ID:
OS_BE18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Annual ID:
OS_BE18080M
Award:
2018 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client:
Volkswagen / Beetle
Title:
Generations
Category:
Online / Long Form - Single
Annual ID:
OS_BE18081M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client:
Kraft Heinz Australia
Title:
Geoff
Category:
Online / Long Form - Single
Annual ID:
OS_BE18082M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Online / Short Form - Single
Annual ID:
OS_BE18056M
Award:
2018 Branded Entertainment Merit Award
Agency:
FCB West / San Francisco
Client:
Clorox
Title:
Clean Matters :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18057M
Award:
2018 Branded Entertainment Merit Award
Agency:
HUTSLE LA / Los Angeles
Client:
Beats by Dr. Dre
Title:
Above the Noise
Category:
Online / Short Form - Single
Annual ID:
OS_BE18058M
Award:
2018 Branded Entertainment Merit Award
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Annual ID:
OS_BE18059M
Award:
2018 Branded Entertainment Merit Award
Agency:
LG2 / Montreal
Client:
Agropur - Natrel
Title:
Intolerance: A Lactose Story
Category:
Online / Short Form - Single
Annual ID:
OS_BE18060M
Award:
2018 Branded Entertainment Merit Award
Agency:
Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client:
HBO
Title:
HBO Like a Mother
Category:
Online / Short Form - Single
Annual ID:
OS_BE18061M
Award:
2018 Branded Entertainment Merit Award
Agency:
MRM//McCann / Madrid
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Annual ID:
OS_BE18062M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Single
Annual ID:
OS_BE18063M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Melbourne / Melbourne
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Annual ID:
OS_BE18064M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Online / Short Form - Single
Annual ID:
OS_BE18065M
Award:
2018 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Annual ID:
OS_BE18066M
Award:
2018 Branded Entertainment Merit Award
Agency:
Young & Rubicam / New York
Client:
KIND Snacks
Title:
More Than Nice
Category:
Online / Short Form - Single
Annual ID:
OS_BE18067M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Location-Specific Video
Annual ID:
OS_BE18089M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_BE18090M
Award:
2018 Branded Entertainment Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18105M
Award:
2018 Branded Entertainment Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18106M
Award:
2018 Branded Entertainment Merit Award
Agency:
J Walter Thompson / San Francisco
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Annual ID:
OS_BE18107M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + The Martin Agency / Richmond
Client:
Geico
Title:
Penguin Migration, Star Captain, Game Night
Category:
Broadcast / Short Form - Campaign
Annual ID:
OS_BE18054M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / Atlanta + Spitfire Studios / Atlanta
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Annual ID:
OS_BE18108M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Annual ID:
OS_BE18109M
Award:
2018 Branded Entertainment Merit Award
Agency:
Carrefour / Massy
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Annual ID:
OS_BE18110M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Annual ID:
OS_BE18111M
Award:
2018 Branded Entertainment Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Annual ID:
OS_BE18112M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Annual ID:
OS_BE18113M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Annual ID:
OS_BE18114M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18115M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Annual ID:
OS_BE18116M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Annual ID:
OS_BE18117M
Award:
2018 Branded Entertainment Merit Award
Agency:
The Cyranos // McCann / Barcelona + Landia / Madrid
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Annual ID:
OS_BE18118M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Annual ID:
OS_BE18119M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Annual ID:
OS_BE18120M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / São Paulo
Client:
Netflix
Title:
Stranger Broadcast
Category:
Broadcast / Long Form - Single
Annual ID:
OS_BE18055M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Annual ID:
OS_BE18091M
Award:
2018 Branded Entertainment Merit Award
Agency:
FP7/BEY / Beirut + Clandestino films / Beirut
Client:
Mashrou' Leila
Title:
An Ode to Arab Feminism
Category:
Music Videos
Annual ID:
OS_BE18092M
Award:
2018 Branded Entertainment Merit Award
Agency:
Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Annual ID:
OS_BE18093M
Award:
2018 Branded Entertainment Merit Award
Agency:
Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client:
Jay-Z
Title:
Smile
Category:
Music Videos
Annual ID:
OS_BE18094M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML South Africa / Cape Town
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Annual ID:
OS_BE18095M
Award:
2018 Branded Entertainment Merit Award
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client:
Volkswagen of America
Title:
Rule The Road
Category:
Mobile Apps
Annual ID:
OS_BE18096M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Mobile Apps
Annual ID:
OS_BE18097M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Mobile Apps
Annual ID:
OS_BE18098M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Mobile Apps
Annual ID:
OS_BE18099M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Mobile Apps
Annual ID:
OS_BE18100M
