The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Online / Short Form - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Campaign
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Online / Short Form - Campaign
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA Category: Innovation in Branded Entertainment
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon Category: Innovation in Branded Entertainment
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Branded Entertainment
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE Category: Innovation in Branded Entertainment
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe Category: Innovation in Branded Entertainment
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina Category: Innovation in Branded Entertainment
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Innovation in Branded Entertainment
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida Category: Innovation in Branded Entertainment
The Wolf
Agency: Giant Spoon / Los Angeles/New York
Client: HP Category: Online / Long Form - Campaign
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
VRecruitment
Agency: Host/Havas / Sydney
Client: Defence Force Recruiting Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
I Am Amazon
Agency: Google / Sao Paulo
Client: Google Category: Feature Length / Non-Fiction / Documentary
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Online / Live Webcast
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: User-Generated Content
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe Category: User-Generated Content
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR Category: User-Generated Content
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited Category: Gaming
We Can Do IT
Agency: 180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client: University of Phoenix Category: Broadcast / Short Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Broadcast / Short Form - Single
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox Category: Broadcast / Short Form - Single
Netto - Easter Surprise
Agency: Jung von Matt AG / Hamburg
Client: Netto Marken-Discount AG & Co. KG Category: Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO Paris / Boulogne Billancourt
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18068M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Canada / Vancouver
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18069M
Award:
2018 Branded Entertainment Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18070M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18071M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / Johannesburg
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18072M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18073M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML South Africa / Cape Town
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18074M
Award:
2018 Branded Entertainment Merit Award
Agency:
adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18124M
Award:
2018 Branded Entertainment Merit Award
Agency:
AKQA / Portland + Amazon D1 / Seattle
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18125M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18126M
Award:
2018 Branded Entertainment Merit Award
Agency:
BBDO / New York + ObscuraDigital
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18127M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18128M
Award:
2018 Branded Entertainment Merit Award
Agency:
J.Walter Thompson / Sao Paulo
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18129M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18130M
Award:
2018 Branded Entertainment Merit Award
Agency:
VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE18131M
Award:
2018 Branded Entertainment Merit Award
Agency:
Giant Spoon / Los Angeles/New York
Client:
HP
Title:
The Wolf
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18083M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search On Stories
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18084M
Award:
2018 Branded Entertainment Merit Award
Agency:
GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client:
Hilton
Title:
Music Happens Here
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18085M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client:
Alliance Française de Singapour
Title:
Pitching French Films To Hollywood
Category:
Online / Long Form - Campaign
Annual ID:
OS_BE18086M
Award:
2018 Branded Entertainment Merit Award
Agency:
Host/Havas / Sydney
Client:
Defence Force Recruiting
Title:
VRecruitment
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18103M
Award:
2018 Branded Entertainment Merit Award
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_BE18104M
Award:
2018 Branded Entertainment Merit Award
Agency:
Google / Sao Paulo
Client:
Google
Title:
I Am Amazon
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18088M
Award:
2018 Branded Entertainment Merit Award
Agency:
Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client:
Volvo
Title:
Racing the Sun
Category:
Online / Live Webcast
Annual ID:
OS_BE18087M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Annual ID:
OS_BE18121M
Award:
2018 Branded Entertainment Merit Award
Agency:
Edelman / San Francisco + Adobe / San Jose
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Annual ID:
OS_BE18122M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
User-Generated Content
Annual ID:
OS_BE18123M
Award:
2018 Branded Entertainment Merit Award
Agency:
J. Walter Thompson New Zealand / Auckland
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Annual ID:
OS_BE18101M
Award:
2018 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Travel Oregon
Title:
Travel Oregon: The Game
Category:
Gaming
Annual ID:
OS_BE18102M
Award:
2018 Branded Entertainment Merit Award
Agency:
180LA / Los Angeles + University of / Phoenix + Hornet / Culver City + Beacon Street Studios / Venice
Client:
University of Phoenix
Title:
We Can Do IT
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18050M
Award:
2018 Branded Entertainment Merit Award
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18051M
Award:
2018 Branded Entertainment Merit Award
Agency:
FCB West / San Francisco
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18052M