The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Nike Air Force 1 Baltimore
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Craft / Art Direction - Campaign
Letter to Houston
Agency: 360i / New York
Client: New Orleans Tourism Marketing Corporation Category: Craft / Writing - Single or Campaign
London Underground
Agency: Arnold Worldwide / Boston
Client: Jack Daniel's Category: Craft / Writing - Single or Campaign
Hostage of Memory
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Category: Craft / Writing - Single or Campaign
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Craft / Writing - Campaign
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Writing - Campaign
Words are all you need.
Agency: FCB / Cape Town
Client: Exclusive Books Category: Craft / Writing - Campaign
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client: Fully Booked Philippines Category: Craft / Writing - Campaign
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg
Client: KFC Category: Craft / Writing - Campaign
Fly on the Wall
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Tiger Brands Category: Craft / Writing - Campaign
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client: Estadão Newspaper Category: Craft / Dynamic Data Visualization
Destination Pride
Agency: FCB/SIX / Toronto
Client: PFLAG Canada Category: Craft / Dynamic Data Visualization
next Bank
Agency: R/GA / Sao Paulo
Client: Banco Bradesco Category: Craft / Dynamic Data Visualization
Award:
2018 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Nike Air Force 1 Baltimore
Category:
Craft / Art Direction - Campaign
Annual ID:
OS_CP18055M
Award:
2018 Print & Outdoor Merit Award
Agency:
360i / New York
Client:
New Orleans Tourism Marketing Corporation
Title:
Letter to Houston
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18170M
Award:
2018 Print & Outdoor Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Jack Daniel's
Title:
London Underground
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18171M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB, / Paris
Client:
Volkswagen
Title:
Up
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18172M
Award:
2018 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica
Title:
Hostage of Memory
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18173M
Award:
2018 Cross-Platform Merit Award
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Annual ID:
OS_CP18056M
Award:
2018 Radio Merit Award
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18058M
Award:
2018 Radio Merit Award
Agency:
FCB / Cape Town
Client:
Exclusive Books
Title:
Words are all you need.
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18059M
Award:
2018 Radio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig City + Hit Productions, Inc. / Makati City
Client:
Fully Booked Philippines
Title:
Fully Booked "Lives" Campaign
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18060M
Award:
2018 Radio Merit Award
Agency:
Ogilvy UK / London
Client:
Unilever
Title:
Food Pioneers
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18061M
Award:
2018 Radio Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18062M
Award:
2018 Radio Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Tiger Brands
Title:
Fly on the Wall
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18063M
Award:
2018 UX / UI Merit Award
Agency:
FCB Brasil / Sao Paulo + UMSTUDIO.COM / São Paulo + Antonio Brasiliano / São Paulo + Victor Patalano / São Paulo
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18031M
Award:
2018 UX / UI Merit Award
Agency:
FCB/SIX / Toronto
Client:
PFLAG Canada
Title:
Destination Pride
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX18032M