The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HIJACKED HIGHWAY
Agency: McCann / Lima
Client: Sodimac Homecenter Category: Use of Technology / Virtual Reality (VR)
Machine conversations
Agency: hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client: KONE Oyj Category: Use of Technology
The mind-reading billboard
Agency: LG2 / Quebec City
Client: Quebec City Magic Festival Category: Use of Technology
Sneaky Like Pete
Agency: Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client: Amazon Studios Category: Use of Technology
ARRIBAMEXICO.ORG
Agency: ( anónimo ) / mexico city
Client: Organización CADENA Category: Use of Technology
HEARING RESCUE
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK Category: Use of Technology
Dytective for Samsung
Agency: Cheil Worldwide Spain / Madrid
Client: Samsung Category: Use of Technology
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government Category: Use of Technology
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell Category: Use of Technology
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House Category: Use of Technology
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Use of Technology
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi Category: Use of Technology / Augmented Reality (AR)
democrARtisation
Agency: McCann / Beograd
Client: Museum of Contemporary Art Belgrade Category: Use of Technology / Augmented Reality (AR)
IKEA Place
Agency: SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client: IKEA Category: Use of Technology / Augmented Reality (AR)
The Woman Behind The Veil
Agency: FP7/RUH / Riyadh + FP7/MENA / Dubai
Client: Al Rajhi Bank Category: Use of Technology / Integration with Social Platforms
ArtScience Museum: Into the Wild
Agency: Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client: ArtScience Museum Singapore Category: Use of Technology / Augmented Reality (AR)
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Use of Technology / Physical Product & Mobile Integration
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo Category: Use of Technology / Physical Product & Mobile Integration
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg
Client: KFC Category: Use of Technology / Physical Product & Mobile Integration
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Agency:
McCann / Lima
Client:
Sodimac Homecenter
Title:
HIJACKED HIGHWAY
Category:
Use of Technology / Virtual Reality (VR)
Annual ID:
OS_MO18059M
Award:
2018 Responsive Environments Merit Award
Agency:
FCB Canada / Toronto
Client:
Fountain Tire
Title:
Safest Highways
Category:
Use of Technology
Annual ID:
OS_RE18017M
Award:
2018 Responsive Environments Merit Award
Agency:
hasan & partners / Helsinki + The Honey Partnership / London + KONE Oyj / Espoo
Client:
KONE Oyj
Title:
Machine conversations
Category:
Use of Technology
Annual ID:
OS_RE18018M
Award:
2018 Responsive Environments Merit Award
Agency:
LG2 / Quebec City
Client:
Quebec City Magic Festival
Title:
The mind-reading billboard
Category:
Use of Technology
Annual ID:
OS_RE18019M
Award:
2018 Responsive Environments Merit Award
Agency:
Rethink / Toronto
Client:
Sports Experts
Title:
Thermal Discount
Category:
Use of Technology
Annual ID:
OS_RE18020M
Award:
2018 Responsive Environments Merit Award
Agency:
Thinkingbox / Vancouver + Initiative / Los Angeles + Rapport / Los Angeles
Client:
Amazon Studios
Title:
Sneaky Like Pete
Category:
Use of Technology
Annual ID:
OS_RE18021M
Award:
2018 Mobile Merit Award
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Use of Technology
Annual ID:
OS_MO18048M
Award:
2018 Mobile Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION & DEAF ASSOCIATION OF BANGKOK
Title:
HEARING RESCUE
Category:
Use of Technology
Annual ID:
OS_MO18049M
Award:
2018 Mobile Merit Award
Agency:
Cheil Worldwide Spain / Madrid
Client:
Samsung
Title:
Dytective for Samsung
Category:
Use of Technology
Annual ID:
OS_MO18050M
Award:
2018 Mobile Merit Award
Agency:
Columbus / Melbourne + BWM Dentsu / Melbourne
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Use of Technology
Annual ID:
OS_MO18051M
Award:
2018 Mobile Merit Award
Agency:
DAVID / São Paulo + Vetor Zero / São Paulo
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Use of Technology
Annual ID:
OS_MO18052M
Award:
2018 Mobile Merit Award
Agency:
Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Use of Technology
Annual ID:
OS_MO18053M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Use of Technology
Annual ID:
OS_MO18054M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Annual ID:
OS_MO18055M
Award:
2018 Mobile Merit Award
Agency:
BBDO / New York + NorthKingdom
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18056M
Award:
2018 Mobile Merit Award
Agency:
McCann / Beograd
Client:
Museum of Contemporary Art Belgrade
Title:
democrARtisation
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18057M
Award:
2018 Mobile Merit Award
Agency:
SPACE10 / Copenhagen + Norgram / Copenhagen + Twnkls / Rotterdam
Client:
IKEA
Title:
IKEA Place
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18058M
Award:
2018 Responsive Environments Merit Award
Agency:
FP7/RUH / Riyadh + FP7/MENA / Dubai
Client:
Al Rajhi Bank
Title:
The Woman Behind The Veil
Category:
Use of Technology / Integration with Social Platforms
Annual ID:
OS_RE18023M
Award:
2018 Responsive Environments Merit Award
Agency:
Google Asia Pacific / Singapore + Lenovo / Singapore + Marina Bay Sands / Singapore + MediaMonks / Amsterdam
Client:
ArtScience Museum Singapore
Title:
ArtScience Museum: Into the Wild
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_RE18022M
Award:
2018 Mobile Merit Award
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18060M
Award:
2018 Mobile Merit Award
Agency:
McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client:
Fondazione Nemo
Title:
My Voice
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18061M
Award:
2018 Mobile Merit Award
Agency:
Ogilvy / Johannesburg
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Annual ID:
OS_MO18062M