The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Behind the Mac
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client: Apple Category: Extended Campaign - Posters & Out of Home
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Extended Campaign - Posters & Out of Home
50 Years of Big Mac
Agency: TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client: McDonald's Suisse Restaurants Sàrl Category: Extended Campaign - Posters & Out of Home
No B.S.
Agency: Wieden+Kennedy / Portland
Client: RXBAR Category: Extended Campaign - Posters & Out of Home
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Print & Outdoor
The out of home project
Agency: Prime Weber Shandwick / Stockholm
Client: Clear Channel Category: Innovation in Print & Outdoor
Picture what the cloud can do.
Agency: Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client: Google Cloud Category: Innovation in Print & Outdoor
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Innovation in Print & Outdoor
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Innovation in Print & Outdoor
KFC 11 Herbs & Spices Firelog
Agency: Edelman / New York
Client: KFC Category: Promotional / Collateral / Promotional Items
The Curious Cat Book
Agency: AlmapBBDO / São Paulo
Client: Mars Pet - Whiskas Category: Promotional / Collateral / Promotional Items
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Promotional / Collateral / Promotional Items
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Out-of-Home / Experiential & Installations - Single
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Out-of-Home / Experiential & Installations - Single
Take Notice
Agency: Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client: Marie Keating Foundation Category: Out-of-Home / Experiential & Installations - Single
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Out-of-Home / Experiential & Installations - Single
The Blank Newspaper Cover
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times Category: Out-of-Home / Experiential & Installations - Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Out-of-Home / Experiential & Installations - Single
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Out-of-Home / Experiential & Installations - Single
#BodyCantWait
Agency: Herezie Group / Paris
Client: HANDICAP INTERNATIONAL Category: Out-of-Home / Experiential & Installations - Campaign
Heroes
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Promotional / Collateral / Posters - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Promotional / Collateral / Posters - Single
Shake
Agency: TAXI / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Promotional / Collateral / Posters - Single
Sex and Drugs Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
Bold Man Outdoor Poster
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Promotional / Collateral / Posters - Single
The Meeting
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Rooftop Soccer
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Graffiti
Agency: TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client: McDonald's Category: Promotional / Collateral / Posters - Single
Nike Just Do It 'Dream Crazy' Chicago Marathon
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Promotional / Collateral / Posters - Single
Dragster
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Shuttle
Agency: Ogilvy / Hong Kong
Client: Birdland (Hong Kong) Ltd Category: Out-of-Home / Billboards & Transit - Single
Prom King
Agency: MullenLowe / Boston
Client: Burger King Category: Out-of-Home / Billboards & Transit - Single
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Out-of-Home / Billboards & Transit - Single
YouFab Global Creative Awards 2018
Agency: SHA inc. / TOKYO
Client: Loftwork inc. Category: Craft / Typography
Fonts for Freedom
Agency: SERVICEPLAN GERMANY / Munich
Client: Reporters Without Borders Category: Craft / Typography
Fresh Prints - Tomatoes
Agency: McCann / Spain + Aldi / Barcelona
Client: Aldi Category: Publishing / Newspaper - Single
Bold Man Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Sex and Drugs Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
Opera Deaths Newspaper
Agency: Ogilvy / Chicago
Client: Lyric Opera Category: Publishing / Newspaper - Single
First Steps: Lincoln
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
First Steps: Hemingway
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Publishing / Newspaper - Single
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints Category: Craft / Illustration
BLOCK OUT THE CHAOS: WORLD LEADERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Agency: Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client: JBL (iTect Ltd) Category: Craft / Illustration
Coin Flipping
Agency: Masaki Hanahara / Tokyo + vision track / Tokyo
Client: TOKYO MIDTOWN Category: Craft / Illustration
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Craft / Illustration
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref Category: Craft / Use of Digital Technology
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Craft / Use of Digital Technology
Processions
Agency: M&C Saatchi / London + Coffee& TV / London
Client: NatWest Category: Craft / Use of Digital Technology
Nissan's Follow the Ball
Agency: Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client: Nissan do Brasil Category: Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + Exile Edit / Los Angeles + MPC Advertising / Los Angeles
Client:
Apple
Title:
Behind the Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19125M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19126M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\ / Zurich + TBWA\Chiat\Day / New York + McDonald's Suisse Restaurants Sàrl / Crissier
Client:
McDonald's Suisse Restaurants Sàrl
Title:
50 Years of Big Mac
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19127M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
RXBAR
Title:
No B.S.
Category:
Extended Campaign - Posters & Out of Home
Annual ID:
OS_PO19128M
Award:
2019 Print & Outdoor Merit Award
Agency:
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19161M
Award:
2019 Print & Outdoor Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Clear Channel
Title:
The out of home project
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19162M
Award:
2019 Print & Outdoor Merit Award
Agency:
Eleven, Inc. / San Francisco + Google Cloud / San Francisco + Instrument / Portland
Client:
Google Cloud
Title:
Picture what the cloud can do.
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19163M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19164M
Award:
2019 Print & Outdoor Merit Award
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Innovation in Print & Outdoor
Annual ID:
OS_PO19165M
Award:
2019 Print & Outdoor Merit Award
Agency:
Edelman / New York
Client:
KFC
Title:
KFC 11 Herbs & Spices Firelog
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19098M
Award:
2019 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet - Whiskas
Title:
The Curious Cat Book
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19099M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Promotional / Collateral / Promotional Items
Annual ID:
OS_PO19100M
Award:
2019 Print & Outdoor Merit Award
Agency:
SID LEE / PARIS
Client:
ADOVA
Title:
Seen by TRECA
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19117M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19118M
Award:
2019 Print & Outdoor Merit Award
Agency:
Rothco | Accenture Interactive / Dublin + Screen Scene / Dublin
Client:
Marie Keating Foundation
Title:
Take Notice
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19119M
Award:
2019 Print & Outdoor Merit Award
Agency:
DUDE / Milan
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19120M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
The Chicago Sun-Times
Title:
The Blank Newspaper Cover
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19121M
Award:
2019 Print & Outdoor Merit Award
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19122M
Award:
2019 Print & Outdoor Merit Award
Agency:
180heartbeats + JUNG v MATT / Warsaw
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Out-of-Home / Experiential & Installations - Single
Annual ID:
OS_PO19123M
Award:
2019 Print & Outdoor Merit Award
Agency:
Herezie Group / Paris
Client:
HANDICAP INTERNATIONAL
Title:
#BodyCantWait
Category:
Out-of-Home / Experiential & Installations - Campaign
Annual ID:
OS_PO19124M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Heroes
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19081M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19082M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Shake
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19083M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19084M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Outdoor Poster
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19085M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
The Meeting
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19086M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Rooftop Soccer
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19087M
Award:
2019 Print & Outdoor Merit Award
Agency:
TBWA (THAILAND) CO.,LTD / Bangkok + Le Photographe / Bangkok + Visionary / Bangkok
Client:
McDonald's
Title:
Graffiti
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19088M
Award:
2019 Print & Outdoor Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy' Chicago Marathon
Category:
Promotional / Collateral / Posters - Single
Annual ID:
OS_PO19089M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Dragster
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19106M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Birdland (Hong Kong) Ltd
Title:
Shuttle
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19107M
Award:
2019 Print & Outdoor Merit Award
Agency:
MullenLowe / Boston
Client:
Burger King
Title:
Prom King
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19108M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Out-of-Home / Billboards & Transit - Single
Annual ID:
OS_PO19109M
Award:
2019 Print & Outdoor Merit Award
Agency:
SHA inc. / TOKYO
Client:
Loftwork inc.
Title:
YouFab Global Creative Awards 2018
Category:
Craft / Typography
Annual ID:
OS_PO19153M
Award:
2019 Print & Outdoor Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Reporters Without Borders
Title:
Fonts for Freedom
Category:
Craft / Typography
Annual ID:
OS_PO19154M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / Spain + Aldi / Barcelona
Client:
Aldi
Title:
Fresh Prints - Tomatoes
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19059M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Bold Man Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19060M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Sex and Drugs Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19061M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
Lyric Opera
Title:
Opera Deaths Newspaper
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19062M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Lincoln
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19063M
Award:
2019 Print & Outdoor Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
First Steps: Hemingway
Category:
Publishing / Newspaper - Single
Annual ID:
OS_PO19064M
Award:
2019 Print & Outdoor Merit Award
Agency:
Taproot Dentsu / Mumbai
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Illustration
Annual ID:
OS_PO19144M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: WORLD LEADERS
Category:
Craft / Illustration
Annual ID:
OS_PO19145M
Award:
2019 Print & Outdoor Merit Award
Agency:
Cheil Worldwide / Hong Kong + Illusion / Bangkok
Client:
JBL (iTect Ltd)
Title:
BLOCK OUT THE CHAOS: FOOTBALL MANAGERS
Category:
Craft / Illustration
Annual ID:
OS_PO19146M
Award:
2019 Print & Outdoor Merit Award
Agency:
Masaki Hanahara / Tokyo + vision track / Tokyo
Client:
TOKYO MIDTOWN
Title:
Coin Flipping
Category:
Craft / Illustration
Annual ID:
OS_PO19147M
Award:
2019 Print & Outdoor Merit Award
Agency:
TAXI / Toronto + United Way / Toronto
Client:
United Way
Title:
#UNIGNORABLE
Category:
Craft / Illustration
Annual ID:
OS_PO19148M
Award:
2019 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Use of Digital Technology
Annual ID:
OS_PO19157M
Award:
2019 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Craft / Use of Digital Technology
Annual ID:
OS_PO19158M
Award:
2019 Print & Outdoor Merit Award
Agency:
M&C Saatchi / London + Coffee& TV / London
Client:
NatWest
Title:
Processions
Category:
Craft / Use of Digital Technology
Annual ID:
OS_PO19159M
Award:
2019 Print & Outdoor Merit Award
Agency:
Lew'Lara\TBWA / São Paulo + Estudio Fliperama / São Paulo + Jack the Maker / São Paulo
Client:
Nissan do Brasil
Title:
Nissan's Follow the Ball
Category:
Craft / Use of Digital Technology
Annual ID:
OS_PO19160M