The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Innovation in Branded Entertainment
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Innovation in Branded Entertainment
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders Category: Innovation in Branded Entertainment
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy Category: Innovation in Branded Entertainment
Hearprint
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Use of Technology
The Unknown Face
Agency: FF / Paris + Historial de la Grande Guerre de / Péronne
Client: L'Historial de la Grande Guerre de Péronne Category: Use of Technology
Insta Novels
Agency: Mother / New York
Client: The New York Public Library Category: Use of Technology
Award:
2019 Branded Entertainment Merit Award
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19101M
Award:
2019 Branded Entertainment Merit Award
Agency:
Forbes / New York + Mediahub / Boston
Client:
Nuveen
Title:
Reranking The Rich
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19102M
Award:
2019 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19103M
Award:
2019 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE19104M
Award:
2019 Branded Entertainment Merit Award
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
Hearprint
Category:
Use of Technology
Annual ID:
OS_BE19094M
Award:
2019 Branded Entertainment Merit Award
Agency:
FF / Paris + Historial de la Grande Guerre de / Péronne
Client:
L'Historial de la Grande Guerre de Péronne
Title:
The Unknown Face
Category:
Use of Technology
Annual ID:
OS_BE19095M