The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Innovation in Experiential
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB Category: Innovation in Experiential
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America Category: Events & Competitions
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Events & Competitions
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft / Storytelling
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox Category: Craft / Dynamic Data Visualization
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand Installations
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's Category: Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Annual ID:
OS_EX19023B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client:
FELGTB
Title:
Hidden Flag
Category:
Innovation in Experiential
Annual ID:
OS_EX19024B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Events & Competitions
Annual ID:
OS_EX19006B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Annual ID:
OS_EX19007B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Annual ID:
OS_EX19020B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX19021B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Annual ID:
OS_EX19016B
Award:
2019 Experiential & Immersive Bronze Pencil
Agency:
Spotify In-House / New York + UM Worldwide / New York
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand Installations
Annual ID:
OS_EX19013B