The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China Category: Craft - Mobile UX / UI / Interface Design
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Cross-Channel UX / UI / Digital
Westworld: The Maze
Agency: 360i / New York
Client: HBO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Kupu
Agency: Colenso BBDO / Auckland
Client: Spark New Zealand Category: Craft - Mobile UX / UI / User Experience
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker Category: Craft - Visual & Audio Craft / Animation
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor Category: Craft - Visual & Audio Craft / Animation
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike Category: Craft - Visual & Audio Craft / Animation
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Utility
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / Interface Design
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Craft - Web UX / UI / Interface Design
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon Category: Craft - Mobile UX / UI / Utility
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client: PETA Deutschland e.V. Category: Craft - Visual & Audio Craft / Visual Effects
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Visual & Audio Craft / Music
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc. Category: Craft - Visual & Audio Craft / Music
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Craft - Visual & Audio Craft / Music
Score the iPhone
Agency: R/GA / New York
Client: Verizon Category: Craft - Visual & Audio Craft / Music
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's Category: Craft - Visual & Audio Craft / Music
BASIC® — MOVES.
Agency: BASIC® / San Diego
Client: BASIC® Category: Craft - Web UX / UI / User Experience
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc Category: Craft - Web UX / UI / User Experience
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Web UX / UI / User Experience
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association Category: Craft - Visual & Audio Craft / Sound
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19027M
Award:
2019 Digital Craft Merit Award
Agency:
AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Annual ID:
OS_DC19028M
Award:
2019 Digital Craft Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Annual ID:
OS_DC19031M
Award:
2019 Digital Craft Merit Award
Agency:
360i / New York
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19029M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / San Francisco
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Annual ID:
OS_DC19030M
Award:
2019 Digital Craft Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Spark New Zealand
Title:
Kupu
Category:
Craft - Mobile UX / UI / User Experience
Annual ID:
OS_DC19026M
Award:
2019 Digital Craft Merit Award
Agency:
BBDO / New York + MTC
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19033M
Award:
2019 Digital Craft Merit Award
Agency:
WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19034M
Award:
2019 Digital Craft Merit Award
Agency:
Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Annual ID:
OS_DC19035M
Award:
2019 Digital Craft Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Utility
Annual ID:
OS_DC19019M
Award:
2019 Digital Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19023M
Award:
2019 Digital Craft Merit Award
Agency:
Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Interface Design
Annual ID:
OS_DC19024M
Award:
2019 Digital Craft Merit Award
Agency:
Publicis Sapient / Milan / London / Cologne
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Annual ID:
OS_DC19025M
Award:
2019 Digital Craft Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client:
PETA Deutschland e.V.
Title:
PETA – Eye to Eye
Category:
Craft - Visual & Audio Craft / Visual Effects
Annual ID:
OS_DC19032M
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19036M
Award:
2019 Digital Craft Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19037M
Award:
2019 Digital Craft Merit Award
Agency:
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19038M
Award:
2019 Digital Craft Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Score the iPhone
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19039M
Award:
2019 Digital Craft Merit Award
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client:
Wendy's
Title:
webeefin?
Category:
Craft - Visual & Audio Craft / Music
Annual ID:
OS_DC19040M
Award:
2019 Digital Craft Merit Award
Agency:
BASIC® / San Diego
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19020M
Award:
2019 Digital Craft Merit Award
Agency:
Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client:
Duroc
Title:
Duroc
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19021M
Award:
2019 Digital Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Annual ID:
OS_DC19022M
Award:
2019 Digital Craft Merit Award
Agency:
BWM Dentsu / Sydney
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Annual ID:
OS_DC19041M
Award:
2019 Digital Craft Merit Award
Agency:
Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Annual ID:
OS_DC19042M