The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Typography
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Typography
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Art Direction
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Art Direction
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Craft / Art Direction
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's Category: Craft / Art Direction
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Craft / Art Direction
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Craft / Art Direction
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
Electric Slaves
Agency: Havas Prague / Prague 7
Client: Amnesty International Category: Craft / Photography
#CleanAirNow
Agency: Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client: Greenpeace Category: Craft / Photography
Myth Busting Sex Trafficking
Agency: GSW / New York + Alejandro Burset / Madrid, Spain
Client: The Covenant House Category: Craft / Photography
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Craft / Illustration
Stop The Cycle
Agency: Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client: Amigos For Kids Category: Craft / Illustration
Writing goes a long way.
Agency: Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client: Amnesty International Category: Craft / Illustration
ADC Festival 2019
Agency: MUTABOR / Hamburg
Client: Art Directors Club for Germany e. V. Category: Craft / Illustration
Heavenly Taste
Agency: DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client: NISSIN FOODS(H.K.) CO., LTD Category: Craft / Illustration
No Way In
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client: Rick Hansen Foundation Category: Craft / Illustration
Hungry for Destruction
Agency: SERVICEPLAN GERMANY / Munich
Client: ROBIN WOOD Category: Craft / Illustration
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Typography
Annual ID:
OS_PT20_090M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Typography
Annual ID:
OS_PT20_091M
Award:
2020 Print Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_PT20_076M
Award:
2020 Print Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Mumbai Press Club
Title:
Behind the Photograph
Category:
Craft / Writing
Annual ID:
OS_PT20_077M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Art Direction
Annual ID:
OS_PT20_068M
Award:
2020 Print Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Art Direction
Annual ID:
OS_PT20_069M
Award:
2020 Print Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Craft / Art Direction
Annual ID:
OS_PT20_070M
Award:
2020 Print Merit Award
Agency:
Leo Burnett / Toronto + Leo Burnett / Vietnam
Client:
McDonald's
Title:
Human Clock
Category:
Craft / Art Direction
Annual ID:
OS_PT20_071M
Award:
2020 Print Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Craft / Art Direction
Annual ID:
OS_PT20_072M
Award:
2020 Print Merit Award
Agency:
DAVID / Miami + The Coca-Cola Company / Milan
Client:
The Coca-Cola Company
Title:
Try Not To Hear This
Category:
Craft / Art Direction
Annual ID:
OS_PT20_073M
Award:
2020 Print Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Art Direction
Annual ID:
OS_PT20_074M
Award:
2020 Print Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_PT20_075M
Award:
2020 Print Merit Award
Agency:
BBH / London
Client:
Absolut
Title:
Absolut Pride
Category:
Craft / Photography
Annual ID:
OS_PT20_086M
Award:
2020 Print Merit Award
Agency:
Havas Prague / Prague 7
Client:
Amnesty International
Title:
Electric Slaves
Category:
Craft / Photography
Annual ID:
OS_PT20_087M
Award:
2020 Print Merit Award
Agency:
Ogilvy / Hong Kong + Ogilvy / Shanghai + Ars Thanea / Poland
Client:
Greenpeace
Title:
#CleanAirNow
Category:
Craft / Photography
Annual ID:
OS_PT20_088M
Award:
2020 Print Merit Award
Agency:
GSW / New York + Alejandro Burset / Madrid, Spain
Client:
The Covenant House
Title:
Myth Busting Sex Trafficking
Category:
Craft / Photography
Annual ID:
OS_PT20_089M
Award:
2020 Print Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Craft / Illustration
Annual ID:
OS_PT20_079M
Award:
2020 Print Merit Award
Agency:
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Client:
Amigos For Kids
Title:
Stop The Cycle
Category:
Craft / Illustration
Annual ID:
OS_PT20_080M
Award:
2020 Print Merit Award
Agency:
Cossette / Montreal + Amnesty International / Montreal + Anna Goodson / Verdun + Cossette Média / Montréal
Client:
Amnesty International
Title:
Writing goes a long way.
Category:
Craft / Illustration
Annual ID:
OS_PT20_081M
Award:
2020 Print Merit Award
Agency:
MUTABOR / Hamburg
Client:
Art Directors Club for Germany e. V.
Title:
ADC Festival 2019
Category:
Craft / Illustration
Annual ID:
OS_PT20_082M
Award:
2020 Print Merit Award
Agency:
DENTSU INC. / Tokyo + NISSIN FOODS(H.K.) CO., LTD / Hong Kong + Taki Corporation / Tokyo + VONS Pictures, Inc. / Tokyo
Client:
NISSIN FOODS(H.K.) CO., LTD
Title:
Heavenly Taste
Category:
Craft / Illustration
Annual ID:
OS_PT20_083M
Award:
2020 Print Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Rick Hansen Foundation / Richmond
Client:
Rick Hansen Foundation
Title:
No Way In
Category:
Craft / Illustration
Annual ID:
OS_PT20_084M