The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Out of Home / Single
Homeless Castle
Agency: The Local Collective / Toronto + OPC / Toronto
Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Single
Award:
2020 Design Silver Pencil
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Single
Annual ID:
OS_DE20_026S
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Out of Home / Single
Annual ID:
OS_DE20_149M
Award:
2020 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Out of Home / Single
Annual ID:
OS_DE20_150M
Award:
2020 Design Merit Award
Agency:
The Local Collective / Toronto + OPC / Toronto
Client:
Raising The Roof
Title:
Homeless Castle
Category:
Out of Home / Single
Annual ID:
OS_DE20_151M