The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated PR Campaign
She's in Business
Agency: Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client: DOVE Chocolate Category: Integrated PR Campaign
The Crash Sale
Agency: Edelman / New York + eBay / San Jose
Client: eBay Category: Integrated PR Campaign
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Integrated PR Campaign
Curing Homesickness
Agency: CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client: Sydney Children's Hospitals Foundation Category: Integrated PR Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_069M
Award:
2020 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago + DOVE Chocolate / Newark
Client:
DOVE Chocolate
Title:
She's in Business
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_070M
Award:
2020 Public Relations Merit Award
Agency:
Edelman / New York + eBay / San Jose
Client:
eBay
Title:
The Crash Sale
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_071M
Award:
2020 Public Relations Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_072M
Award:
2020 Public Relations Merit Award
Agency:
CHE Proximity / Australia + Children's Hospitals Foundation / Sydney + Children's Hospitals Foundation / Sydney + Revolver/Will O'Rourke / Sydney
Client:
Sydney Children's Hospitals Foundation
Title:
Curing Homesickness
Category:
Integrated PR Campaign
Annual ID:
OS_PR20_073M