The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing / Production
Hell-P
Agency: Kolle Rebbe GmbH / Hamburg
Client: Warner Music Central Europe Category: Craft / Printing / Production
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Craft / Use of Technology
Invasion #withGalaxy
Agency: R/GA / New York
Client: Samsung Electronics America Category: Craft / Use of Technology
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Craft / Use of Technology
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Craft / Use of Technology
Truck Art Childfinder
Agency: Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad
Client: Berger Paints Category: Craft / Art Direction
Cards of Acknowledgement
Agency: MRM / London
Client: Miscarriage Association Category: Craft / Writing
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Craft / Data-Driven Personalization
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Craft / Data-Driven Personalization
Award:
2020 Direct Marketing Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_119M
Award:
2020 Direct Marketing Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Warner Music Central Europe
Title:
Hell-P
Category:
Craft / Printing / Production
Annual ID:
OS_DI20_120M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_121M
Award:
2020 Direct Marketing Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_122M
Award:
2020 Direct Marketing Merit Award
Agency:
Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client:
FocusFilm Media
Title:
Piracy Blockr
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_123M
Award:
2020 Direct Marketing Merit Award
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_124M
Award:
2020 Direct Marketing Merit Award
Agency:
R/GA / New York
Client:
Samsung Electronics America
Title:
Invasion #withGalaxy
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_125M
Award:
2020 Direct Marketing Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_126M
Award:
2020 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Craft / Use of Technology
Annual ID:
OS_DI20_127M
Award:
2020 Direct Marketing Merit Award
Agency:
Impact BBDO / Dubai + BBDO Pakistan / Lahore + Samar Minallah Khan / Islamabad
Client:
Berger Paints
Title:
Truck Art Childfinder
Category:
Craft / Art Direction
Annual ID:
OS_DI20_117M
Award:
2020 Direct Marketing Merit Award
Agency:
MRM / London
Client:
Miscarriage Association
Title:
Cards of Acknowledgement
Category:
Craft / Writing
Annual ID:
OS_DI20_118M
Award:
2020 Direct Marketing Merit Award
Agency:
Havas Village / Geneva
Client:
CANAL+
Title:
Waiting Wins
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DI20_128M