The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Health & Wellness
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Health & Wellness
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Innovation in Health & Wellness
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Direct Marketing
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Direct Marketing
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Digital / Use of Technology
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Packaging
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Products
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Innovation in Health & Wellness
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Out of Home / Health & Wellness
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Use of Technology
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Public Relations
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
Hairspray
Agency: Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client: Teva Pharmaceauticals Category: Film / Pharma
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Film / Health & Wellness
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Digital / Social Media
Made in Fukushima. The Book.
Agency: SERVICEPLAN GERMANY / Munich
Client: METER Group Inc. Category: Print / Health & Wellness
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Branded Content
Dot Translate.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Digital / Use of Technology
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Public Relations
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Digital / Web & Mobile
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client: The Learning Corp Category: Film / Pharma
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Immersive / Events
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Products
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Digital / Social Media
Baby Blocker
Agency: McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client: SKYN Category: Digital / Social Media
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: Print / Health & Wellness
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York
Client: Synergy Pharmaceuticals Category: Print / Pharma
7:1 Furniture Collection
Agency: BBDO / Bangkok
Client: Homepro Category: Innovation in Health & Wellness
DR. PEE
Agency: Ogilvy Ecuador / Guayaquil
Client: LA FABRIL Category: Innovation in Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Now, words aren't just heard, but felt.
Agency: Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client: Samsung Category: Innovation in Health & Wellness
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
Rowan's Law The Risk
Agency: Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client: Government of Ontario Category: Integrated Campaign
Buckley's 100 Years of Awful Taste Campaign
Agency: Saatchi & Saatchi Canada / Toronto
Client: GSK Canada Category: Integrated Campaign
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client: Donate Life California Category: Direct Marketing
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Direct Marketing
Life Lolli - A lollipop designed to save lives
Agency: BBDO GmbH / Duesseldorf
Client: KMSZ - Bone Marrow Donation Center Category: Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_026G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_027G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_028G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Annual ID:
OS_HW20_001G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Direct Marketing
Annual ID:
OS_HW20_009G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_018G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Public Relations
Annual ID:
OS_HW20_023G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Packaging
Annual ID:
OS_HW20_008G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Products
Annual ID:
OS_HW20_005G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Annual ID:
OS_HW20_006G
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_029S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_022S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_019S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Public Relations
Annual ID:
OS_HW20_024S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_013S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Teva Pharmaceutical / Petah Tikva, Israel + VCCP Health / London
Client:
Teva Pharmaceauticals
Title:
Hairspray
Category:
Film / Pharma
Annual ID:
OS_HW20_011S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client:
New Lives
Title:
Voiceless Women
Category:
Film / Health & Wellness
Annual ID:
OS_HW20_010S
Award:
2020 Health, Wellness & Pharma Silver Pencil
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Digital / Social Media
Annual ID:
OS_HW20_015S
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
METER Group Inc.
Title:
Made in Fukushima. The Book.
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_021B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Branded Content
Annual ID:
OS_HW20_002B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Branded Content
Annual ID:
OS_HW20_003B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Dot Incorporation
Title:
Dot Translate.
Category:
Digital / Use of Technology
Annual ID:
OS_HW20_020B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Annual ID:
OS_HW20_025B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Digital / Web & Mobile
Annual ID:
OS_HW20_014B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client:
The Learning Corp
Title:
One Word
Category:
Film / Pharma
Annual ID:
OS_HW20_012B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW20_004B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client:
Wavio
Title:
See Sound
Category:
Products
Annual ID:
OS_HW20_007B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Digital / Social Media
Annual ID:
OS_HW20_016B
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann / Manchester + Craft / Manchester + Lab13 MRM//McCann / Manchester + Skyn / Brussles
Client:
SKYN
Title:
Baby Blocker
Category:
Digital / Social Media
Annual ID:
OS_HW20_017B
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Annual ID:
OS_HW20_071M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Annual ID:
OS_HW20_072M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO / Bangkok
Client:
Homepro
Title:
7:1 Furniture Collection
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_091M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Ecuador / Guayaquil
Client:
LA FABRIL
Title:
DR. PEE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_092M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_093M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil India Pvt Ltd / Gurugram + Samsung Electronics India / Gurugram
Client:
Samsung
Title:
Now, words aren't just heard, but felt.
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_094M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_095M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_096M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client:
Volvo Cars Nederland
Title:
Lifesaver
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_097M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_073M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_074M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_075M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_076M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto + Scouts Honour / Toronto + Married to Giants / Toronto + The Vanity / Toronto
Client:
Government of Ontario
Title:
Rowan's Law The Risk
Category:
Integrated Campaign
Annual ID:
OS_HW20_088M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
GSK Canada
Title:
Buckley's 100 Years of Awful Taste Campaign
Category:
Integrated Campaign
Annual ID:
OS_HW20_089M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Campaign
Annual ID:
OS_HW20_090M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Ponce / Buenos Aires
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Annual ID:
OS_HW20_087M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa
Client:
Donate Life California
Title:
Second Chances
Category:
Direct Marketing
Annual ID:
OS_HW20_042M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Direct Marketing
Annual ID:
OS_HW20_043M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
KMSZ - Bone Marrow Donation Center
Title:
Life Lolli - A lollipop designed to save lives
Category:
Direct Marketing
Annual ID:
OS_HW20_044M
