The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
BikerTek
Agency: Highways England / London + adam&eveDDB / London
Client: Highways England Category: Experiential / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Experiential / Brand Installations
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Long Form Video / Single
The War Siren Test
Agency: Jung von Matt/Limmat / Zurich
Client: Amnesty International Switzerland Category: Experiential / Live Events
Next Episode
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client: Old Spice Category: Short Form Video / Single
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Audio
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Mobile Apps
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Mobile Apps
Railroad Ties
Agency: Weber Shandwick / New York
Client: Ancestry Category: Full Length Video / Single
Losing Lena
Agency: Clemenger BBDO / Sydney + Finch / Sydney + Facebook / Sydney + Clemenger PR / Melbourne
Client: Code Like A Girl Category: Full Length Video / Single
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_008B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_036B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Highways England / London + adam&eveDDB / London
Client:
Highways England
Title:
BikerTek
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_021B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_022B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Long Form Video / Single
Annual ID:
OS_BE20_007B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Jung von Matt/Limmat / Zurich
Client:
Amnesty International Switzerland
Title:
The War Siren Test
Category:
Experiential / Live Events
Annual ID:
OS_BE20_025B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Mackcut / New York
Client:
Old Spice
Title:
Next Episode
Category:
Short Form Video / Single
Annual ID:
OS_BE20_005B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client:
Ubisoft
Title:
Green Dawn
Category:
Audio
Annual ID:
OS_BE20_014B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Digitas / Boston + Unit 9 / London
Client:
JFK Presidential Library and Museum
Title:
JFK Moonshot
Category:
Mobile Apps
Annual ID:
OS_BE20_016B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Mobile Apps
Annual ID:
OS_BE20_017B
Award:
2020 Branded Entertainment Bronze Pencil
Agency:
Weber Shandwick / New York
Client:
Ancestry
Title:
Railroad Ties
Category:
Full Length Video / Single
Annual ID:
OS_BE20_010B