The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Campaign / Series / Episodic
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Long Form Video / Campaign / Series / Episodic
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: Innovation in Branded Entertainment
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: Innovation in Branded Entertainment
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Branded Entertainment
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Innovation in Branded Entertainment
Charmin Toilet Tech Steals the Show at CES 2020
Agency: Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client: Procter & Gamble - Charmin Category: Innovation in Branded Entertainment
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Innovation in Branded Entertainment
Abbey Road with Park Assist
Agency: NORD DDB / Stockholm
Client: Volkswagen Sweden Category: Innovation in Branded Entertainment
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Innovation in Branded Entertainment
Jesus our Supporter
Agency: Ogilvy Brasil / São Paulo
Client: Adidas do Brasil Category: Experiential / Brand Installations
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Experiential / Brand Installations
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Experiential / Brand Installations
The Drawing
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Experiential / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Experiential / Brand Installations
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Experiential / Brand Installations
The Runaway Pub
Agency: VMLY&R / New York + New Balance / UK
Client: New Balance Category: Experiential / Brand Installations
The Impactful Reminder
Agency: Sid Lee / Montreal
Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations
Scoops Ahoy: Operation Scoop Snoop
Agency: 22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client: Baskin-Robbins Category: Craft / Use of Technology
Story Time on Portal
Agency: Facebook / Menlo Park
Client: Portal from Facebook Category: Craft / Use of Technology
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Craft / Use of Technology
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Long Form Video / Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Long Form Video / Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Single
Dear Brother
Agency: Rafineri / Istanbul + LÖSEV / Istanbul
Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Long Form Video / Single
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Games / Digital & Physical
Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York
Client: FDA Category: Games / Digital & Physical
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Games / Digital & Physical
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Digital & Physical
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Games / Digital & Physical
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France Category: Games / Digital & Physical
Creativity for All
Agency: Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York
Client: Adobe Category: User-Generated Content
#MoviePosterMovie
Agency: Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client: Adobe Category: User-Generated Content
e.l.f. #eyeslipsface TikTok Campaign
Agency: Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client: e.l.f. Cosmetics Category: User-Generated Content
Brutal Postings
Agency: Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client: Fondation Émergence Category: User-Generated Content
Create #ForTheThrone
Agency: 360i / New York + HBO / New York
Client: HBO Category: User-Generated Content
Caption Contest
Agency: BBDO / New York + The er / New York
Client: The New Yorker Category: User-Generated Content
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: User-Generated Content
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India Category: User-Generated Content
Spot The Bottle
Agency: thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client: Brauerei C. & A. VELTINS GmbH & Co. KG Category: Live Webcast
Grönborg Live
Agency: Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client: Svenska Spel Sport & Casino Category: Live Webcast
Award:
2020 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_050M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Long Form Video / Campaign / Series / Episodic
Annual ID:
OS_BE20_051M
Award:
2020 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_106M
Award:
2020 Branded Entertainment Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_107M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_108M
Award:
2020 Branded Entertainment Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_109M
Award:
2020 Branded Entertainment Merit Award
Agency:
Facebook / Menlo Park
Client:
Portal from Facebook
Title:
Story Time on Portal
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_110M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi NY - PG One / New York City + Procter & Gamble / Cincinnati + MSL / New York City
Client:
Procter & Gamble - Charmin
Title:
Charmin Toilet Tech Steals the Show at CES 2020
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_111M
Award:
2020 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_112M
Award:
2020 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
Volkswagen Sweden
Title:
Abbey Road with Park Assist
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_113M
Award:
2020 Branded Entertainment Merit Award
Agency:
Accenture Interactive China / Shanghai
Client:
Yum China
Title:
Pocket Franchise
Category:
Innovation in Branded Entertainment
Annual ID:
OS_BE20_114M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Adidas do Brasil
Title:
Jesus our Supporter
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_075M
Award:
2020 Branded Entertainment Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_076M
Award:
2020 Branded Entertainment Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_077M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_078M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB Group Italy / Milan + Karen Film / Milan
Client:
IKEA Italy
Title:
The Drawing
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_079M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_080M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_081M
Award:
2020 Branded Entertainment Merit Award
Agency:
VMLY&R / New York + New Balance / UK
Client:
New Balance
Title:
The Runaway Pub
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_082M
Award:
2020 Branded Entertainment Merit Award
Agency:
Sid Lee / Montreal
Client:
Vision Zero Project and the City of Montreal
Title:
The Impactful Reminder
Category:
Experiential / Brand Installations
Annual ID:
OS_BE20_083M
Award:
2020 Branded Entertainment Merit Award
Agency:
22squared / Atlanta,Tampa + m ss ng p eces / Los Angeles
Client:
Baskin-Robbins
Title:
Scoops Ahoy: Operation Scoop Snoop
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_103M
Award:
2020 Branded Entertainment Merit Award
Agency:
Facebook / Menlo Park
Client:
Portal from Facebook
Title:
Story Time on Portal
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_104M
Award:
2020 Branded Entertainment Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Craft / Use of Technology
Annual ID:
OS_BE20_105M
Award:
2020 Branded Entertainment Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Long Form Video / Single
Annual ID:
OS_BE20_043M
Award:
2020 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Long Form Video / Single
Annual ID:
OS_BE20_044M
Award:
2020 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Long Form Video / Single
Annual ID:
OS_BE20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Long Form Video / Single
Annual ID:
OS_BE20_046M
Award:
2020 Branded Entertainment Merit Award
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Long Form Video / Single
Annual ID:
OS_BE20_047M
Award:
2020 Branded Entertainment Merit Award
Agency:
m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client:
Pyer Moss
Title:
SEVEN MOTHERS
Category:
Long Form Video / Single
Annual ID:
OS_BE20_048M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Long Form Video / Single
Annual ID:
OS_BE20_049M
Award:
2020 Branded Entertainment Merit Award
Agency:
BETC / Paris
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_067M
Award:
2020 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client:
Ezaki Glico Company, Limited
Title:
Pocky K.O.
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_068M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCB NY / New York + Initiative / New York
Client:
FDA
Title:
The Real Cost - One Leaves
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_069M
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_070M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_071M
Award:
2020 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_072M
Award:
2020 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_073M
Award:
2020 Branded Entertainment Merit Award
Agency:
We Are Social / Paris
Client:
WWF France
Title:
#NoBuildChallenge
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_074M
Award:
2020 Branded Entertainment Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Buck Productions / Toronto + One Union Recording Studios / San Francisco + Human / New York
Client:
Adobe
Title:
Creativity for All
Category:
User-Generated Content
Annual ID:
OS_BE20_092M
Award:
2020 Branded Entertainment Merit Award
Agency:
Pereira O'Dell / San Francisco + Adobe / San Francisco + RSA Films / Los Angeles
Client:
Adobe
Title:
#MoviePosterMovie
Category:
User-Generated Content
Annual ID:
OS_BE20_093M
Award:
2020 Branded Entertainment Merit Award
Agency:
Movers+Shakers / Brooklyn, NY + e.l.f. Cosmetics / Oakland, CA
Client:
e.l.f. Cosmetics
Title:
e.l.f. #eyeslipsface TikTok Campaign
Category:
User-Generated Content
Annual ID:
OS_BE20_094M
Award:
2020 Branded Entertainment Merit Award
Agency:
Rethink / Toronto + Content:Content / Montreal + TöK Communications / Montreal
Client:
Fondation Émergence
Title:
Brutal Postings
Category:
User-Generated Content
Annual ID:
OS_BE20_095M
Award:
2020 Branded Entertainment Merit Award
Agency:
360i / New York + HBO / New York
Client:
HBO
Title:
Create #ForTheThrone
Category:
User-Generated Content
Annual ID:
OS_BE20_096M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + The er / New York
Client:
The New Yorker
Title:
Caption Contest
Category:
User-Generated Content
Annual ID:
OS_BE20_097M
Award:
2020 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
User-Generated Content
Annual ID:
OS_BE20_098M
Award:
2020 Branded Entertainment Merit Award
Agency:
FCBIndia Advertising LLP / Gurgaon
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
User-Generated Content
Annual ID:
OS_BE20_099M
Award:
2020 Branded Entertainment Merit Award
Agency:
thjnk AG / Hamburg + thjnk Hamburg GmbH / Hamburg
Client:
Brauerei C. & A. VELTINS GmbH & Co. KG
Title:
Spot The Bottle
Category:
Live Webcast
Annual ID:
OS_BE20_054M
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Live Webcast
Annual ID:
OS_BE20_055M
Award:
2020 Branded Entertainment Merit Award
Agency:
Perfect Fools AB / Stockholm + Svenska Spel Sport & Casino / Stockholm
Client:
Svenska Spel Sport & Casino
Title:
Grönborg Live
Category:
Live Webcast
Annual ID:
OS_BE20_056M
Award:
2020 Branded Entertainment Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
3D Activist
Category:
Experiential / Live Events
Annual ID:
OS_BE20_084M
