The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Integrated Branding Campaign
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Integrated Branding Campaign
Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Integrated Branding Campaign
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland
Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles
Client: Microsoft Category: Integrated Branding Campaign
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Integrated Branding Campaign
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Fix The World
Agency: AMV BBDO / London + BBDO / New York
Client: Snickers Category: Integrated Branding Campaign
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Integrated Branding Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Integrated Branding Campaign
Award:
2020 Integrated Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Integrated Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_002S
Award:
2020 Integrated Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_003S
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_004B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B
Award:
2020 Integrated Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_006B
Award:
2020 Integrated Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_019M
Award:
2020 Integrated Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_020M
Award:
2020 Integrated Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_021M
Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_022M
Award:
2020 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_023M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_024M
Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_025M
Award:
2020 Integrated Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x USWNT
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_026M
Award:
2020 Integrated Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_027M
Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_028M
Award:
2020 Integrated Merit Award
Agency:
CMD / Portland + Wasserman Media Group / Los Angeles
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_029M
Award:
2020 Integrated Merit Award
Agency:
mortierbrigade / schaarbeek
Client:
PIAS Records
Title:
The Legendary Tour
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_030M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_031M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_032M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_033M
Award:
2020 Integrated Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_034M