The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Brand Transformation
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Brand Transformation
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
Ad-within-an-ad-within-an-ad
Agency: adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client: Samsung Category: Co-Promotions
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Integrated Branding Campaign
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client: Verizon Category: Integrated Branding Campaign
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Integrated Branding Campaign
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Innovation in Integrated Branding
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Co-Promotions
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Co-Promotions
Don't Retire, Kid
Agency: Arnold Worldwide / Boston
Client: Aspen Institute's Project Play Category: Integrated Branding Campaign
Join the Meltdown
Agency: Jones Knowles Ritchie / London
Client: Burger King UK Category: Integrated Branding Campaign
The Phonetic Can
Agency: FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client: Coca-Cola Company Category: Integrated Branding Campaign
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Integrated Branding Campaign
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Integrated Branding Campaign
It's OK
Agency: Wieden+Kennedy / New York + HBO / New York
Client: HBO Category: Integrated Branding Campaign
Hulu Sellouts x USWNT
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica
Client: Hulu Category: Integrated Branding Campaign
Excitable Edgar
Agency: adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client: John Lewis & Partners and Waitrose & Partners Category: Integrated Branding Campaign
Kentucky Fried Culture
Agency: Wieden+Kennedy / Portland
Client: Kentucky Fried Chicken Category: Integrated Branding Campaign
Microsoft and Netflix: A Big Strange Partnership
Agency: CMD / Portland + Wasserman Media Group / Los Angeles
Client: Microsoft Category: Integrated Branding Campaign
The Legendary Tour
Agency: mortierbrigade / schaarbeek
Client: PIAS Records Category: Integrated Branding Campaign
Laundry Night
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Integrated Branding Campaign
Fix The World
Agency: AMV BBDO / London + BBDO / New York
Client: Snickers Category: Integrated Branding Campaign
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Integrated Branding Campaign
Mind Control
Agency: adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client: Unilever - Marmite Category: Integrated Branding Campaign
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Brand Transformation
Unscripted
Agency: Wunderman Thompson UK / London
Client: BT Sport Category: Innovation in Integrated Branding
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Integrated Branding
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Innovation in Integrated Branding
"Democratic Art – An Ai Weiwei for everybody."
Agency: HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Innovation in Integrated Branding
Britain Get Talking
Agency: Uncommon Creative Studio / London + ITV / London
Client: ITV Category: Innovation in Integrated Branding
Scent By
Agency: Ogilvy / Chicago
Client: SC Johnson - Glade Category: Innovation in Integrated Branding
Trapped in Advertising
Agency: GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client: Pringles Category: Co-Promotions
Laundry Later
Agency: Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Co-Promotions
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
Pocky THE GIFT
Agency: DENTSU INC. / Tokyo
Client: Ezaki Glico Co., Ltd. Category: Craft / Art Direction
Advertising Campaign
Agency: john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client: Loblaw Companies Limited - no name Category: Craft / Art Direction
Award:
2020 Integrated Best of Discipline Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_001G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Brand Transformation
Annual ID:
OS_IG20_007G
Award:
2020 Integrated Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Brand Transformation
Annual ID:
OS_IG20_008G
Award:
2020 Integrated Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_016G
Award:
2020 Integrated Gold Pencil
Agency:
adam&eveNYC / New York + Escape Velocity / New York + Maximum Effort / New York
Client:
Samsung
Title:
Ad-within-an-ad-within-an-ad
Category:
Co-Promotions
Annual ID:
OS_IG20_010G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_IG20_015G
Award:
2020 Integrated Silver Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_002S
Award:
2020 Integrated Silver Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_003S
Award:
2020 Integrated Silver Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_017S
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_004B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_005B
Award:
2020 Integrated Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_006B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Brand Transformation
Annual ID:
OS_IG20_009B
Award:
2020 Integrated Bronze Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_018B
Award:
2020 Integrated Bronze Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Co-Promotions
Annual ID:
OS_IG20_011B
Award:
2020 Integrated Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Co-Promotions
Annual ID:
OS_IG20_012B
Award:
2020 Integrated Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Co-Promotions
Annual ID:
OS_IG20_013B
Award:
2020 Integrated Bronze Pencil
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Co-Promotions
Annual ID:
OS_IG20_014B
Award:
2020 Integrated Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Aspen Institute's Project Play
Title:
Don't Retire, Kid
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_019M
Award:
2020 Integrated Merit Award
Agency:
Jones Knowles Ritchie / London
Client:
Burger King UK
Title:
Join the Meltdown
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_020M
Award:
2020 Integrated Merit Award
Agency:
FCB Joburg (Pty) Ltd / Johannesburg + Coca-Cola / Johannesburg
Client:
Coca-Cola Company
Title:
The Phonetic Can
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_021M
Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client:
Doritos
Title:
Cool Ranch
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_022M
Award:
2020 Integrated Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_023M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
Clear
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_024M
Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / New York + HBO / New York
Client:
HBO
Title:
It's OK
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_025M
Award:
2020 Integrated Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica
Client:
Hulu
Title:
Hulu Sellouts x USWNT
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_026M
Award:
2020 Integrated Merit Award
Agency:
adam&eveDDB / London + Blink Productions / London + Untold Studios / London
Client:
John Lewis & Partners and Waitrose & Partners
Title:
Excitable Edgar
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_027M
Award:
2020 Integrated Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Kentucky Fried Chicken
Title:
Kentucky Fried Culture
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_028M
Award:
2020 Integrated Merit Award
Agency:
CMD / Portland + Wasserman Media Group / Los Angeles
Client:
Microsoft
Title:
Microsoft and Netflix: A Big Strange Partnership
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_029M
Award:
2020 Integrated Merit Award
Agency:
mortierbrigade / schaarbeek
Client:
PIAS Records
Title:
The Legendary Tour
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_030M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Night
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_031M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_032M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York
Client:
Snickers
Title:
Fix The World
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_033M
Award:
2020 Integrated Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_034M
Award:
2020 Integrated Merit Award
Agency:
adam&eveDDB / London + Moxie Pictures / London + Friends Electric / London + Electric Theatre Collective / London
Client:
Unilever - Marmite
Title:
Mind Control
Category:
Integrated Branding Campaign
Annual ID:
OS_IG20_035M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Annual ID:
OS_IG20_043M
Award:
2020 Integrated Merit Award
Agency:
McCann / London + Craft/McCann / London + Momentum / London
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Brand Transformation
Annual ID:
OS_IG20_036M
Award:
2020 Integrated Merit Award
Agency:
Wunderman Thompson UK / London
Client:
BT Sport
Title:
Unscripted
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_044M
Award:
2020 Integrated Merit Award
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_045M
Award:
2020 Integrated Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + RadicalMedia / Santa Monica + Exile / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_046M
Award:
2020 Integrated Merit Award
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_047M
Award:
2020 Integrated Merit Award
Agency:
HEIMAT / Berlin + NEUTRAL / Zürich + LIESEL Filmproduktion GmbH / Berlin + Loft Tonstudios GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
"Democratic Art – An Ai Weiwei for everybody."
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_048M
Award:
2020 Integrated Merit Award
Agency:
Uncommon Creative Studio / London + ITV / London
Client:
ITV
Title:
Britain Get Talking
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_049M
Award:
2020 Integrated Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Glade
Title:
Scent By
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_050M
Award:
2020 Integrated Merit Award
Agency:
GREY / New York + Adult Swim / Atlanta + Kellogg's / Battle Creek
Client:
Pringles
Title:
Trapped in Advertising
Category:
Co-Promotions
Annual ID:
OS_IG20_037M
Award:
2020 Integrated Merit Award
Agency:
Saatchi & Saatchi / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Laundry Later
Category:
Co-Promotions
Annual ID:
OS_IG20_038M
Award:
2020 Integrated Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_IG20_039M
Award:
2020 Integrated Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Ezaki Glico Co., Ltd.
Title:
Pocky THE GIFT
Category:
Craft / Art Direction
Annual ID:
OS_IG20_040M
Award:
2020 Integrated Merit Award
Agency:
john st. / Toronto + Loblaw Companies Limited - no name / Toronto
Client:
Loblaw Companies Limited - no name
Title:
Advertising Campaign
Category:
Craft / Art Direction
Annual ID:
OS_IG20_041M
