The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Soffa Sans
Agency: Proximity / London + Hope & Glory / London
Client: IKEA UK Category: Craft / Art Direction
Culture & Conversations
Agency: Twitter / San Francisco
Client: Twitter Category: Craft / Art Direction
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Craft / Writing
Award:
2020 Interactive & Online Merit Award
Agency:
Proximity / London + Hope & Glory / London
Client:
IKEA UK
Title:
Soffa Sans
Category:
Craft / Art Direction
Annual ID:
OS_IN20_067M
Award:
2020 Interactive & Online Merit Award
Agency:
Twitter / San Francisco
Client:
Twitter
Title:
Culture & Conversations
Category:
Craft / Art Direction
Annual ID:
OS_IN20_068M
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Craft / Writing
Annual ID:
OS_IN20_069M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Annual ID:
OS_IN20_070M
Award:
2020 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Annual ID:
OS_IN20_071M
Award:
2020 Interactive & Online Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Craft / Use of Technology
Annual ID:
OS_IN20_072M