The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Build with the force
Agency: SERVICEPLAN GERMANY / Munich
Client: LEGO Category: Innovation in Interactive
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Innovation in Interactive
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Innovation in Interactive
Pixar Street View
Agency: Disney Yellow Shoes / Orlando
Client: Walt Disney World Category: Innovation in Interactive
Award:
2020 Interactive & Online Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
LEGO
Title:
Build with the force
Category:
Innovation in Interactive
Annual ID:
OS_IN20_074M
Award:
2020 Interactive & Online Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Innovation in Interactive
Annual ID:
OS_IN20_075M
Award:
2020 Interactive & Online Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Innovation in Interactive
Annual ID:
OS_IN20_076M