The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Last Germ: Therapy - Writing Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Craft / Writing - Single
How to Play Agency: Arnold Worldwide / Boston + Soundtrack / Boston Client: Aspen Institute's Project Play Category: Broadcast / Campaign
Secret Life of 4yr Olds Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg Client: BBC Studio Category: Broadcast / Campaign
FlyNet - Father (75") / Party (67") Agency: Kolle Rebbe GmbH / Hamburg Client: Deutsche Lufthansa AG Category: Broadcast / Campaign
Lazy Activists Agency: Ogilvy / Germany + Deutsche Bahn AG / Berlin Client: German Rail Category: Broadcast / Campaign
The Last Germ: Broadcast Campaign Agency: Ogilvy / Chicago Client: SC Johnson - Lysoform Category: Broadcast / Campaign
The Ungrateful Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland Client: Volkswagen New Zealand Category: Broadcast / Campaign
Meet Q, The Genderless Voice Agency: VIRTUE / Copenhagen Client: Copenhagen Pride Category: Experiential Radio & Audio
RailTales Agency: TBWA Switzerland AG / Zürich + SBB AG / Bern Client: SBB AG Category: Experiential Radio & Audio
B Studios: Radio/Audio Agency: Ogilvy / Chicago Client: SC Johnson - Scrubbing Bubbles Category: Experiential Radio & Audio
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Experiential Radio & Audio
Journey to the Moon Agency: VMLY&R / Memphis + US Navy / USA Client: US Navy Category: Experiential Radio & Audio
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Craft / Use of Music
Big in Japan Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto Client: SingleCut Beersmiths Category: Craft / Use of Music
For the Record Agency: Publicis North America / New York + Harbor Picture Company / New York Client: Citibank Category: Custom Content
The Real Cost Agency: TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg Client: City Lodge Hotel Group Category: Custom Content
I'm Drinking It For You Agency: Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland Client: DB Breweries Category: Custom Content
Bucket Bangers Agency: SID LEE / PARIS Client: KFC Category: Custom Content
OCEAN VINYL Agency: Havas / London + One Green Bean / London Client: SHARPS BREWERY Category: Custom Content
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Custom Content
UNREACHABLES Agency: TBWA\ / Istanbul Client: TURKCELL Category: Custom Content
Secret Life of 4yr Olds Agency: The Odd Number / Johannesburg + BBC Studios / Johannesburg Client: BBC Studio Category: Craft / Sound Design
Sounds of Future Ocean Agency: The Walt Disney Company Latin America - National Geographic / São Paulo Client: The Walt Disney Company Latin America - National Geographic Category: Craft / Sound Design

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Therapy - Writing

Craft / Writing - Single

OS_RA20_058M

2020 Radio & Audio Merit Award

Arnold Worldwide / Boston + Soundtrack / Boston

Aspen Institute's Project Play

How to Play

Broadcast / Campaign

OS_RA20_033M

2020 Radio & Audio Merit Award

The Odd Number / Johannesburg + BBC Studios / Johannesburg

BBC Studio

Secret Life of 4yr Olds

Broadcast / Campaign

OS_RA20_034M

2020 Radio & Audio Merit Award

Kolle Rebbe GmbH / Hamburg

Deutsche Lufthansa AG

FlyNet - Father (75") / Party (67")

Broadcast / Campaign

OS_RA20_035M

2020 Radio & Audio Merit Award

Ogilvy / Germany + Deutsche Bahn AG / Berlin

German Rail

Lazy Activists

Broadcast / Campaign

OS_RA20_036M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Lysoform

The Last Germ: Broadcast Campaign

Broadcast / Campaign

OS_RA20_037M

2020 Radio & Audio Merit Award

DDB Group New Zealand / Auckland + Mango Communications / Auckland

Volkswagen New Zealand

The Ungrateful

Broadcast / Campaign

OS_RA20_038M

2020 Radio & Audio Merit Award

VIRTUE / Copenhagen

Copenhagen Pride

Meet Q, The Genderless Voice

Experiential Radio & Audio

OS_RA20_049M

2020 Radio & Audio Merit Award

TBWA Switzerland AG / Zürich + SBB AG / Bern

SBB AG

RailTales

Experiential Radio & Audio

OS_RA20_050M

2020 Radio & Audio Merit Award

Ogilvy / Chicago

SC Johnson - Scrubbing Bubbles

B Studios: Radio/Audio

Experiential Radio & Audio

OS_RA20_051M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Experiential Radio & Audio

OS_RA20_052M

2020 Radio & Audio Merit Award

VMLY&R / Memphis + US Navy / USA

US Navy

Journey to the Moon

Experiential Radio & Audio

OS_RA20_053M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Craft / Use of Music

OS_RA20_061M

2020 Radio & Audio Merit Award

Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / Toronto

SingleCut Beersmiths

Big in Japan

Craft / Use of Music

OS_RA20_062M

2020 Radio & Audio Merit Award

Publicis North America / New York + Harbor Picture Company / New York

Citibank

For the Record

Custom Content

OS_RA20_042M

2020 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Samish / Johannesburg + Produce Sound / Johannesburg

City Lodge Hotel Group

The Real Cost

Custom Content

OS_RA20_043M

2020 Radio & Audio Merit Award

Colenso BBDO / Auckland + DB Breweries / Auckland + The Sweet Shop / Auckland

DB Breweries

I'm Drinking It For You

Custom Content

OS_RA20_044M

2020 Radio & Audio Merit Award

SID LEE / PARIS

KFC

Bucket Bangers

Custom Content

OS_RA20_045M

2020 Radio & Audio Merit Award

Havas / London + One Green Bean / London

SHARPS BREWERY

OCEAN VINYL

Custom Content

OS_RA20_046M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Custom Content

OS_RA20_047M

2020 Radio & Audio Merit Award

TBWA\ / Istanbul

TURKCELL

UNREACHABLES

Custom Content

OS_RA20_048M

2020 Radio & Audio Merit Award

The Odd Number / Johannesburg + BBC Studios / Johannesburg

BBC Studio

Secret Life of 4yr Olds

Craft / Sound Design

OS_RA20_059M

2020 Radio & Audio Merit Award

The Walt Disney Company Latin America - National Geographic / São Paulo

The Walt Disney Company Latin America - National Geographic

Sounds of Future Ocean

Craft / Sound Design

OS_RA20_060M

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