The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Responsive Environments
Margaret by Moonlight
Agency: Google Creative Lab / New York + Google / New York
Client: Google Category: Responsive Environments
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Responsive Environments
A Space for Being
Agency: Google LLC / Mountain view
Client: Google Inc Category: Responsive Environments
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Responsive Environments
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Responsive Environments
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Responsive Environments
Annual ID:
OS_EX20_011G
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
Google Creative Lab / New York + Google / New York
Client:
Google
Title:
Margaret by Moonlight
Category:
Responsive Environments
Annual ID:
OS_EX20_012B
Award:
2020 Experiential & Immersive Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Responsive Environments
Annual ID:
OS_EX20_013B
Award:
2020 Experiential & Immersive Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
A Space for Being
Category:
Responsive Environments
Annual ID:
OS_EX20_055M
Award:
2020 Experiential & Immersive Merit Award
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Annual ID:
OS_EX20_056M