The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Unscripted Agency: Wunderman Thompson UK / London Client: BT Sport Category: Creative Use of Data
AI VERSUS Agency: KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow Client: TV Rain Category: Creative Use of Data
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Creative Use of Data
See Sound Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens Client: Wavio Category: Creative Use of Data
When the game became an art Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25 Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Ugly Gerry Agency: Leo Burnett / Chicago Client: RepresentUs Category: Creative Use of Data
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Creative Use of Data

2020 Digital Craft Gold Pencil

Wunderman Thompson UK / London

BT Sport

Unscripted

Creative Use of Data

OS_DC20_009G

2020 Digital Craft Silver Pencil

KA.KA.HA / London + Voskhod / Ekaterinburg + ISD Group / Kyiv + TV Rain / Moscow

TV Rain

AI VERSUS

Creative Use of Data

OS_DC20_010S

2020 Digital Craft Silver Pencil

TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto

United Way

The #UNIGNORABLE Tower

Creative Use of Data

OS_DC20_011S

2020 Digital Craft Bronze Pencil

AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens

Wavio

See Sound

Creative Use of Data

OS_DC20_012B

2020 Digital Craft Merit Award

TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris

Basket Le Mag

When the game became an art

Creative Use of Data

OS_DC20_038M

2020 Digital Craft Merit Award

thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich

Edelweiss Air AG

Catch a Flight to Buenos Aires

Creative Use of Data

OS_DC20_039M

2020 Digital Craft Merit Award

MRM//McCANN / Frankfurt + McCANN / Frankfurt

German Youth Association of People with Hearing Loss

SIGNS

Creative Use of Data

OS_DC20_040M

2020 Digital Craft Merit Award

FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago

Illinois Council Against Handgun Violence

Most Dangerous Street

Creative Use of Data

OS_DC20_041M

2020 Digital Craft Merit Award

MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles

National Center For Missing & Exploited Children

Runaway Train 25

Creative Use of Data

OS_DC20_042M

2020 Digital Craft Merit Award

Leo Burnett / Chicago

RepresentUs

Ugly Gerry

Creative Use of Data

OS_DC20_043M

2020 Digital Craft Merit Award

72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles

Tinder

Swipe Night

Creative Use of Data

OS_DC20_044M

Follow Us