The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Storytelling
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / Utility
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Craft / Art Direction
Parkscapes
Agency: BBDO / Toronto + Flare BBDO / Toronto
Client: Regent Park School of Music Category: Custom Content
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Interactive
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Online Films & Video / Short Form - Single
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Innovation in Public Relations
The Tampon Book: a book against tax discrimination
Agency: Scholz & Friends / Berlin
Client: The Female Company Category: Innovation in Public Relations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Photography
50th Anniversary, Historic Landing Craft
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Craft / Photography
The Truth Is Worth It: Fearlessness (ISIS)
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times Category: Craft - Editing / Single
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Products
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Craft / Printing & Production
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Printing & Production
5B
Agency: UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client: Johnson & Johnson Category: Full Length Video / Single
Lessons in Herstory
Agency: Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client: Daughters of the Evolution Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
For The Throne: Bleed
Agency: Droga5 / New York + Giant Spoon / New York
Client: HBO Category: Events & Experiential
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Current Event Response
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Online-only Video / Single
Sounds of Future Ocean
Agency: The Walt Disney Company Latin America - National Geographic / São Paulo
Client: The Walt Disney Company Latin America - National Geographic Category: Visual & Audio Craft / Sound
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
Stevenage Challenge
Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client: Burger King Category: Gaming / Branded Games
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Gaming / Branded Games
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Innovation in Film
Save Our Libraries
Agency: TBWA\ Juniper Park / Toronto
Client: Save Our Libraries Category: Craft / Writing - Campaign
Get an Original Track
Agency: Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client: TA2 Sound + Music Category: Craft / Writing - Campaign
A Sweet Escape
Agency: Cheil / Hong Kong
Client: Chupa Chups (Snack To Home Limited) Category: Craft / Illustration
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland
Client: March For Our Lives Category: Under 100K Budget
Bounce
Agency: TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Craft - Direction / Single
The Epidemic
Agency: BBDO / New York + Sanctuary / Los Angeles
Client: Monica Lewinsky Category: Craft - Direction / Single
Voiceless Women
Agency: Uitch Iscratch / Copenhagen + No Sleep / Copenhagen + Uitch Iscratch / Copenhagen
Client: New Lives Category: Craft - Direction / Single
Award:
2020 Creative Use of Data Gold Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_006G
Award:
2020 Digital Craft Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Annual ID:
OS_DC20_002G
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_002G
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_PT20_015G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_PT20_016G
Award:
2020 Print Gold Pencil
Agency:
FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Annual ID:
OS_PT20_017G
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Craft / Art Direction
Annual ID:
OS_PT20_018G
Award:
2020 Radio & Audio Gold Pencil
Agency:
BBDO / Toronto + Flare BBDO / Toronto
Client:
Regent Park School of Music
Title:
Parkscapes
Category:
Custom Content
Annual ID:
OS_RA20_008G
Award:
2020 Interactive & Online Gold Pencil
Agency:
FCB / Toronto
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Annual ID:
OS_IN20_031G
Award:
2020 Film Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS_FI20_001G
Award:
2020 Public Relations Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_026G
Award:
2020 Public Relations Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
The Female Company
Title:
The Tampon Book: a book against tax discrimination
Category:
Innovation in Public Relations
Annual ID:
OS_PR20_027G
Award:
2020 Print Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Photography
Annual ID:
OS_PT20_026G
Award:
2020 Print Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Jimmy Dean
Title:
50th Anniversary, Historic Landing Craft
Category:
Craft / Photography
Annual ID:
OS_PT20_027G
Award:
2020 Print Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Craft / Photography
Annual ID:
OS_PT20_028G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness (ISIS)
Category:
Craft - Editing / Single
Annual ID:
OS_MI20_018G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Products
Annual ID:
OS_HW20_005G
Award:
2020 Health, Wellness & Pharma Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Products
Annual ID:
OS_HW20_006G
Award:
2020 Print Gold Pencil
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_031G
Award:
2020 Print Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Printing & Production
Annual ID:
OS_PT20_032G
Award:
2020 Branded Entertainment Gold Pencil
Agency:
UM Studios / New York + Johnson & Johnson / New Brunswick + Verizon Media / RYOT / New York + Rogers & Cowan / Los Angeles
Client:
Johnson & Johnson
Title:
5B
Category:
Full Length Video / Single
Annual ID:
OS_BE20_009G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + GS&P Social / San Francisco + Elevel / San Francisco + GS&P Labs / San Francisco
Client:
Daughters of the Evolution
Title:
Lessons in Herstory
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX20_014G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York + Giant Spoon / New York
Client:
HBO
Title:
For The Throne: Bleed
Category:
Events & Experiential
Annual ID:
OS_PR20_005G
Award:
2020 Public Relations Gold Pencil
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Current Event Response
Annual ID:
OS_PR20_020G
Award:
2020 Interactive & Online Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Online-only Video / Single
Annual ID:
OS_IN20_017G
Award:
2020 Digital Craft Gold Pencil
Agency:
The Walt Disney Company Latin America - National Geographic / São Paulo
Client:
The Walt Disney Company Latin America - National Geographic
Title:
Sounds of Future Ocean
Category:
Visual & Audio Craft / Sound
Annual ID:
OS_DC20_019G
Award:
2020 Integrated Gold Pencil
Agency:
INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client:
Burger King
Title:
Moldy Whopper
Category:
Craft / Art Direction
Annual ID:
OS_IG20_015G
Award:
2020 Interactive & Online Gold Pencil
Agency:
DAVID / Madrid + DAVID / Miami + Burger King / Miami
Client:
Burger King
Title:
Stevenage Challenge
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_025G
Award:
2020 Interactive & Online Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Gaming / Branded Games
Annual ID:
OS_IN20_026G
Award:
2020 Film Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Innovation in Film
Annual ID:
OS_FI20_040G
Award:
2020 Radio & Audio Gold Pencil
Agency:
TBWA\ Juniper Park / Toronto
Client:
Save Our Libraries
Title:
Save Our Libraries
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_017G
Award:
2020 Radio & Audio Gold Pencil
Agency:
Sid Lee / Toronto + TA2 Sound + Music / Toronto
Client:
TA2 Sound + Music
Title:
Get an Original Track
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA20_018G
Award:
2020 Print Gold Pencil
Agency:
Cheil / Hong Kong
Client:
Chupa Chups (Snack To Home Limited)
Title:
A Sweet Escape
Category:
Craft / Illustration
Annual ID:
OS_PT20_023G
Award:
2020 Public Relations Gold Pencil
Agency:
Droga5 / New York
Client:
HBO
Title:
For The Throne
Category:
Co-Promotions
Annual ID:
OS_PR20_021G
Award:
2020 Film Gold Pencil
Agency:
McCann / New York + March For Our Lives / Parkland
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Under 100K Budget
Annual ID:
OS_FI20_036G
Award:
2020 Film Gold Pencil
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Under 100K Budget
Annual ID:
OS_FI20_037G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Pulse Films / Los Angeles + Framestore / Los Angeles
Client:
Apple
Title:
Bounce
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_001G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
The Underdogs
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_002G
Award:
2020 Moving Image Craft Gold Pencil
Agency:
BBDO / New York + Sanctuary / Los Angeles
Client:
Monica Lewinsky
Title:
The Epidemic
Category:
Craft - Direction / Single
Annual ID:
OS_MI20_003G