The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Out of Home / Brand Installations
Acceptance Street
Agency: Mastercard / Purchase + McCann / New York
Client: Mastercard Category: Out of Home / Single
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Out of Home / Series
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit
Embarrassing Plastic Bags
Agency: Rethink / Toronto
Client: East West Market Category: Out of Home / P.O.P. & In-Store
Award:
2020 Design Bronze Pencil
Agency:
McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_033B
Award:
2020 Design Bronze Pencil
Agency:
Mastercard / Purchase + McCann / New York
Client:
Mastercard
Title:
Acceptance Street
Category:
Out of Home / Single
Annual ID:
OS_DE20_027B
Award:
2020 Design Bronze Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Out of Home / Series
Annual ID:
OS_DE20_031B
Award:
2020 Direct Marketing Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Out of Home / Billboards & Transit
Annual ID:
OS_DI20_008B