The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Eva Stories
Agency: K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client: K's Galleries Category: Craft / Writing
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
#LIBERTYEQUALITYPATERNITY
Agency: DDB, / Paris + Marie Claire / Paris
Client: Marie Claire Category: Craft / Writing
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Listen like you used to
Agency: Who Wot Why / London + Spotify UK / London
Client: Spotify UK Category: Craft / Writing
COMA – A GettyImages Original Series
Agency: AlmapBBDO / Sao Paulo + Getty Images / New York
Client: Getty Images Category: Craft / Writing
Cards of Acknowledgement
Agency: MRM / London
Client: Miscarriage Association Category: Craft / Writing
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Craft / Writing
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
You Are Not Alone
Agency: Wunderman Thompson / São Paulo
Client: Instituto Avon Category: Craft / Writing
Behind the Photograph
Agency: Famous Innovations / Mumbai
Client: Mumbai Press Club Category: Craft / Writing
Scenarios
Agency: DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client: Volkswagen Category: Craft / Writing
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Craft / Writing
Smaht Pahk
Agency: INNOCEAN USA / Huntington Beach + Hyundai Motor America / Fountain Valley
Client: Hyundai Motor America Category: Craft / Writing
Award:
2020 Social Media Gold Pencil
Agency:
K's Galleries / Tel Aviv + Leo Burnett Israel / Tel Aviv
Client:
K's Galleries
Title:
Eva Stories
Category:
Craft / Writing
Annual ID:
OS_SM20_032G
Award:
2020 Mobile Silver Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_MO20_022S
Award:
2020 Print Silver Pencil
Agency:
DDB, / Paris + Marie Claire / Paris
Client:
Marie Claire
Title:
#LIBERTYEQUALITYPATERNITY
Category:
Craft / Writing
Annual ID:
OS_PT20_022S
Award:
2020 Interactive & Online Bronze Pencil
Agency:
Lottery / New York + McCann / New York + JSM Music / New York
Client:
New York Lottery
Title:
The Most Metal Scratch-Off
Category:
Craft / Writing
Annual ID:
OS_IN20_029B
Award:
2020 Out of Home Bronze Pencil
Agency:
Who Wot Why / London + Spotify UK / London
Client:
Spotify UK
Title:
Listen like you used to
Category:
Craft / Writing
Annual ID:
OS_OH20_023B
Award:
2020 Interactive & Online Merit Award
Agency:
AlmapBBDO / Sao Paulo + Getty Images / New York
Client:
Getty Images
Title:
COMA – A GettyImages Original Series
Category:
Craft / Writing
Annual ID:
OS_IN20_069M
Award:
2020 Interactive & Online Merit Award
Agency:
DDB / Chicago
Client:
Mars Wrigley
Title:
Skittles Witch
Category:
Craft / Writing
Annual ID:
OS_IN20_070M
Award:
2020 Interactive & Online Merit Award
Agency:
Energy BBDO / Chicago
Client:
SC Johnson
Title:
Tales From The Drain
Category:
Craft / Writing
Annual ID:
OS_IN20_071M
Award:
2020 Direct Marketing Merit Award
Agency:
MRM / London
Client:
Miscarriage Association
Title:
Cards of Acknowledgement
Category:
Craft / Writing
Annual ID:
OS_DI20_118M
Award:
2020 Integrated Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Craft / Writing
Annual ID:
OS_IG20_043M
Award:
2020 Out of Home Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_OH20_077M
Award:
2020 Print Merit Award
Agency:
Wunderman Thompson / São Paulo
Client:
Instituto Avon
Title:
You Are Not Alone
Category:
Craft / Writing
Annual ID:
OS_PT20_076M
Award:
2020 Print Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Mumbai Press Club
Title:
Behind the Photograph
Category:
Craft / Writing
Annual ID:
OS_PT20_077M
Award:
2020 Print Merit Award
Agency:
DDB, / Paris + Volkswagen / Paris + Studio 5 / Paris
Client:
Volkswagen
Title:
Scenarios
Category:
Craft / Writing
Annual ID:
OS_PT20_078M
Award:
2020 Social Media Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Craft / Writing
Annual ID:
OS_SM20_102M