The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Dragon
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
Empire States
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Limited Category: Posters / Single
The Small Escape
Agency: Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client: BMW AG Category: Craft - Sound Design / Single
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Sound Design / Single
Purpose
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Coca Cola Category: Craft - Sound Design / Single
Stop At Nothing
Agency: Wieden+Kennedy / London + Park Pictures / London
Client: Nike Category: Craft - Sound Design / Single
The Long Fight
Agency: Droga5 / New York
Client: The New York Times Category: Craft - Sound Design / Single
Ghost Recon
Agency: DDB, / Paris + Frenzy / Paris
Client: Ubisoft Category: Craft - Sound Design / Single
T-Roc Bob
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Volkswagen AG Category: Craft - Sound Design / Single
Hankograph
Agency: GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client: Wild Aid Category: Craft - Sound Design / Single
MORE LIKELY
Agency: AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client: AFRICA HEALTH PLACEMENTS Category: Broadcast / Single
The ad that aired once.
Agency: Rethink / Toronto + Studios Apollo / Montreal
Client: Fondation Émergence Category: Broadcast / Single
Life Inside Of You
Agency: McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client: Johnson and Johnson Philippines Category: Broadcast / Single
The Last Germ: Life Regrets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Last Germ: List of Buckets - Broadcast
Agency: Ogilvy / Chicago
Client: SC Johnson - Lysoform Category: Broadcast / Single
The Prayer
Agency: The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client: Brand South Africa Category: Craft - Cinematography / Single
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Craft - Cinematography / Single
Escape
Agency: Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client: PERNOD RICARD - RUAVIEJA Category: Craft - Cinematography / Single
SickKids VS - This Is Why
Agency: Cossette / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Craft - Cinematography / Single
Meaningful Steps - Harvey Milk Billboard
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi Category: Billboards & Transit / Single
#MoviePosterMovie In The Time It Takes To GetThere
Agency: RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client: Adobe Students Category: Long Form Video / Single
Caught on Camera
Agency: Apple / Cupertino + Imposter / LA
Client: Apple Category: Long Form Video / Single
The Lift
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: Bianco Category: Long Form Video / Single
Losing Friends
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Long Form Video / Single
Dear Brother
Agency: Rafineri / Istanbul + LÖSEV / Istanbul
Client: LÖSEV Category: Long Form Video / Single
SEVEN MOTHERS
Agency: m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client: Pyer Moss Category: Long Form Video / Single
Please Arrest Me
Agency: Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client: RIT Foundation Category: Long Form Video / Single
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Out of Home / Single
Solar Boat : Clean up Mekong
Agency: INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client: Hanwha Category: Out of Home / Single
Homeless Castle
Agency: The Local Collective / Toronto + OPC / Toronto
Client: Raising The Roof Category: Out of Home / Single
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Single
Smells Like Inequality
Agency: TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client: Canadian Women's Foundation Category: Social Post / Single
We All Can Take Care
Agency: Ogilvy Brasil / São Paulo
Client: Hasbro Category: Social Post / Single
Fix The World
Agency: AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client: Snickers Category: Social Post / Single
Safer Kids
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: UNICEF Philippines Category: Social Post / Single
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org Category: Moving Image / Single
Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Moving Image / Single
This Watch Tells Time
Agency: Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client: Apple Category: Craft - Writing / Single
Brandless
Agency: Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client: Doritos Category: Craft - Writing / Single
An Open Mind is the Best Look
Agency: Droga5 / New York
Client: Nordstrom Category: Craft - Writing / Single
A Cautionary Tale
Agency: Squarespace / New York
Client: Squarespace Category: Craft - Writing / Single
Choose Your Future
Agency: &Co. / NoA / Copenhagen + New Land / Copenhagen
Client: The European Parliment Category: Craft - Writing / Single
The Underdogs
Agency: Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client: Apple Category: Short Form Video / Single
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Short Form Video / Single
MENstruation
Agency: BBDO / New York + Biscuit / New York
Client: THINX Category: Short Form Video / Single
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Dragon
Category:
Posters / Single
Annual ID:
OS_PT20_053M
Award:
2020 Print Merit Award
Agency:
Ogilvy Group Thailand / Bangkok
Client:
DKSH (Thailand) Limited
Title:
Empire States
Category:
Posters / Single
Annual ID:
OS_PT20_054M
Award:
2020 Moving Image Craft Merit Award
Agency:
Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + BMW AG / München
Client:
BMW AG
Title:
The Small Escape
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_094M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_095M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Somesuch / London
Client:
Coca Cola
Title:
Purpose
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_096M
Award:
2020 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / London + Park Pictures / London
Client:
Nike
Title:
Stop At Nothing
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_097M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
The Long Fight
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_098M
Award:
2020 Moving Image Craft Merit Award
Agency:
DDB, / Paris + Frenzy / Paris
Client:
Ubisoft
Title:
Ghost Recon
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_099M
Award:
2020 Moving Image Craft Merit Award
Agency:
loved GmbH / Hamburg + thjnk AG / Hamburg
Client:
Volkswagen AG
Title:
T-Roc Bob
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_100M
Award:
2020 Moving Image Craft Merit Award
Agency:
GREY Tokyo / Shibuya-ku + TYO DINER / Minato-ku
Client:
Wild Aid
Title:
Hankograph
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI20_101M
Award:
2020 Radio & Audio Merit Award
Agency:
AREA 23, An FCB Health Network Company / New York + CANJA / CURITIBA. BRAZIL + AFRICA HEALTH PLACEMENTS / JOHANNESBURG, SOUTH AFRICA
Client:
AFRICA HEALTH PLACEMENTS
Title:
MORE LIKELY
Category:
Broadcast / Single
Annual ID:
OS_RA20_028M
Award:
2020 Radio & Audio Merit Award
Agency:
Rethink / Toronto + Studios Apollo / Montreal
Client:
Fondation Émergence
Title:
The ad that aired once.
Category:
Broadcast / Single
Annual ID:
OS_RA20_029M
Award:
2020 Radio & Audio Merit Award
Agency:
McCann Worldgroup Philippines / Taguig + Craft Worldwide / Taguig
Client:
Johnson and Johnson Philippines
Title:
Life Inside Of You
Category:
Broadcast / Single
Annual ID:
OS_RA20_030M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: Life Regrets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_031M
Award:
2020 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Lysoform
Title:
The Last Germ: List of Buckets - Broadcast
Category:
Broadcast / Single
Annual ID:
OS_RA20_032M
Award:
2020 Moving Image Craft Merit Award
Agency:
The Odd Number / Johannesburg + Brand South Arica / Johannesburg
Client:
Brand South Africa
Title:
The Prayer
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_078M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Guinness
Title:
The Purse
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_079M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_080M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Madrid + Blur / Madrid + The Lobby / Madrid + Pernod Ricard / Madrid
Client:
PERNOD RICARD - RUAVIEJA
Title:
Escape
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_081M
Award:
2020 Moving Image Craft Merit Award
Agency:
Cossette / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
SickKids VS - This Is Why
Category:
Craft - Cinematography / Single
Annual ID:
OS_MI20_082M
Award:
2020 Out of Home Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson - Kiwi
Title:
Meaningful Steps - Harvey Milk Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS_OH20_037M
Award:
2020 Branded Entertainment Merit Award
Agency:
RSA Films / Los Angeles + Pereira O'Dell / San Francisco + Adobe Students / San Jose
Client:
Adobe Students
Title:
#MoviePosterMovie In The Time It Takes To GetThere
Category:
Long Form Video / Single
Annual ID:
OS_BE20_043M
Award:
2020 Branded Entertainment Merit Award
Agency:
Apple / Cupertino + Imposter / LA
Client:
Apple
Title:
Caught on Camera
Category:
Long Form Video / Single
Annual ID:
OS_BE20_044M
Award:
2020 Branded Entertainment Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
Bianco
Title:
The Lift
Category:
Long Form Video / Single
Annual ID:
OS_BE20_045M
Award:
2020 Branded Entertainment Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Losing Friends
Category:
Long Form Video / Single
Annual ID:
OS_BE20_046M
Award:
2020 Branded Entertainment Merit Award
Agency:
Rafineri / Istanbul + LÖSEV / Istanbul
Client:
LÖSEV
Title:
Dear Brother
Category:
Long Form Video / Single
Annual ID:
OS_BE20_047M
Award:
2020 Branded Entertainment Merit Award
Agency:
m ss ng p eces / Los Angeles + Popp Rok / Toronto + Pyer Moss / New York City
Client:
Pyer Moss
Title:
SEVEN MOTHERS
Category:
Long Form Video / Single
Annual ID:
OS_BE20_048M
Award:
2020 Branded Entertainment Merit Award
Agency:
Ogilvy / Singapore + Knights Media & Films / India + Edit Machine / Italy + 1908 Scoring Studios / USA
Client:
RIT Foundation
Title:
Please Arrest Me
Category:
Long Form Video / Single
Annual ID:
OS_BE20_049M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Out of Home / Single
Annual ID:
OS_DE20_149M
Award:
2020 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + Planit / Seoul
Client:
Hanwha
Title:
Solar Boat : Clean up Mekong
Category:
Out of Home / Single
Annual ID:
OS_DE20_150M
Award:
2020 Design Merit Award
Agency:
The Local Collective / Toronto + OPC / Toronto
Client:
Raising The Roof
Title:
Homeless Castle
Category:
Out of Home / Single
Annual ID:
OS_DE20_151M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Out of Home / Single
Annual ID:
OS_DE20_152M
Award:
2020 Social Media Merit Award
Agency:
TAXI / Toronto/Montreal/Vancouver/New York + Canadian Women's Foundation / Toronto + Spark Candles / Toronto
Client:
Canadian Women's Foundation
Title:
Smells Like Inequality
Category:
Social Post / Single
Annual ID:
OS_SM20_045M
Award:
2020 Social Media Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Flybondi
Title:
Fly with us
Category:
Social Post / Single
Annual ID:
OS_SM20_046M
Award:
2020 Social Media Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Hasbro
Title:
We All Can Take Care
Category:
Social Post / Single
Annual ID:
OS_SM20_047M
Award:
2020 Social Media Merit Award
Agency:
AMV BBDO / London + BBDO / New York + MJZ / LA & London
Client:
Snickers
Title:
Fix The World
Category:
Social Post / Single
Annual ID:
OS_SM20_048M
Award:
2020 Social Media Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
UNICEF Philippines
Title:
Safer Kids
Category:
Social Post / Single
Annual ID:
OS_SM20_049M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Annual ID:
OS_DE20_181M
Award:
2020 Design Merit Award
Agency:
Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client:
Boatos.org
Title:
The Story of Tsutomu Yamaguchi
Category:
Moving Image / Single
Annual ID:
OS_DE20_182M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Georgetown Optician
Title:
Eyes Say More Than Words
Category:
Moving Image / Single
Annual ID:
OS_DE20_183M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Annual ID:
OS_DE20_184M
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Reset Content / LA + Exile / LA + Electric Theatre Collective / London
Client:
Apple
Title:
This Watch Tells Time
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_061M
Award:
2020 Moving Image Craft Merit Award
Agency:
AMV BBDO / London
Client:
Cesar
Title:
Sunday Duty Dodge
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_062M
Award:
2020 Moving Image Craft Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Exile / Los Angeles + RadicalMedia / Santa Monica + The Mill / Los Angeles
Client:
Doritos
Title:
Brandless
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_063M
Award:
2020 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
Nordstrom
Title:
An Open Mind is the Best Look
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_064M
Award:
2020 Moving Image Craft Merit Award
Agency:
Squarespace / New York
Client:
Squarespace
Title:
A Cautionary Tale
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_065M
Award:
2020 Moving Image Craft Merit Award
Agency:
&Co. / NoA / Copenhagen + New Land / Copenhagen
Client:
The European Parliment
Title:
Choose Your Future
Category:
Craft - Writing / Single
Annual ID:
OS_MI20_066M
Award:
2020 Branded Entertainment Merit Award
Agency:
Smuggler / Los Angeles + Apple / Cupertino + a52 / Los Angeles + Work Editorial / Los Angeles
Client:
Apple
Title:
The Underdogs
Category:
Short Form Video / Single
Annual ID:
OS_BE20_037M
Award:
2020 Branded Entertainment Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Short Form Video / Single
Annual ID:
OS_BE20_038M
Award:
2020 Branded Entertainment Merit Award
Agency:
BBDO / New York + Biscuit / New York
Client:
THINX
Title:
MENstruation
Category:
Short Form Video / Single
Annual ID:
OS_BE20_039M
