The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland
Client: adidas Running Category: Creative Use of Data / Storytelling
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Storytelling
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data / Storytelling
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Creative Use of Data / Storytelling
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data / Real-Time
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Creative Use of Data / Real-Time
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data / Real-Time
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Creative Use of Data / Real-Time
Apollo in Real Time
Agency: Ben Feist / Toronto
Client: Self Category: Creative Use of Data / Real-Time
Road Tales
Agency: Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client: Volkswagen Category: Creative Use of Data / Real-Time
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Targeting
Waiting Wins
Agency: Havas Village / Geneva
Client: CANAL+ Category: Creative Use of Data / Targeting
IKEA Bedtime
Agency: Rethink + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Creative Use of Data / Targeting
Face the hidden facts
Agency: NORD DDB / Stockholm
Client: Tradera Category: Creative Use of Data / Targeting
When the game became an art
Agency: TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client: Basket Le Mag Category: Creative Use of Data
Catch a Flight to Buenos Aires
Agency: thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client: Edelweiss Air AG Category: Creative Use of Data
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client: German Youth Association of People with Hearing Loss Category: Creative Use of Data
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data
Runaway Train 25
Agency: MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client: National Center For Missing & Exploited Children Category: Creative Use of Data
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data
Printed by Parkinson's
Agency: INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client: Charité - University Hospital Berlin Category: Creative Use of Data / Data Visualization
Finish - Glasses of Drought
Agency: Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client: Reckitt Benckiser Category: Creative Use of Data / Data Visualization
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Data Visualization
Your 2019 Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Merit Award
Agency:
Grow / Norfolk + adidas / Portland
Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_020M
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_022M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_023M
Award:
2020 Creative Use of Data Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_024M
Award:
2020 Creative Use of Data Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_025M
Award:
2020 Creative Use of Data Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
The E.V.A. Initiative
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_026M
Award:
2020 Creative Use of Data Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_027M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_028M
Award:
2020 Creative Use of Data Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_029M
Award:
2020 Creative Use of Data Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_030M
Award:
2020 Creative Use of Data Merit Award
Agency:
Ben Feist / Toronto
Client:
Self
Title:
Apollo in Real Time
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_031M
Award:
2020 Creative Use of Data Merit Award
Agency:
Isobar / Amsterdam + Achtung! mcgarrybowen / Amsterdam
Client:
Volkswagen
Title:
Road Tales
Category:
Creative Use of Data / Real-Time
Annual ID:
OS_CU20_032M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_016M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas Village / Geneva
Client:
CANAL+
Title:
Waiting Wins
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_017M
Award:
2020 Creative Use of Data Merit Award
Agency:
Rethink + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_018M
Award:
2020 Creative Use of Data Merit Award
Agency:
NORD DDB / Stockholm
Client:
Tradera
Title:
Face the hidden facts
Category:
Creative Use of Data / Targeting
Annual ID:
OS_CU20_019M
Award:
2020 Digital Craft Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + Basket Le Mag / Paris
Client:
Basket Le Mag
Title:
When the game became an art
Category:
Creative Use of Data
Annual ID:
OS_DC20_038M
Award:
2020 Digital Craft Merit Award
Agency:
thjnk Zürich / Zurich + Ateo / Zurich + Rocket Film / Zurich + Edelweiss Air / Zurich
Client:
Edelweiss Air AG
Title:
Catch a Flight to Buenos Aires
Category:
Creative Use of Data
Annual ID:
OS_DC20_039M
Award:
2020 Digital Craft Merit Award
Agency:
MRM//McCANN / Frankfurt + McCANN / Frankfurt
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Creative Use of Data
Annual ID:
OS_DC20_040M
Award:
2020 Digital Craft Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data
Annual ID:
OS_DC20_041M
Award:
2020 Digital Craft Merit Award
Agency:
MUH-TAY-ZIK / HOF-FER / San Francisco + RSA Films/Black Dog / Los Angeles
Client:
National Center For Missing & Exploited Children
Title:
Runaway Train 25
Category:
Creative Use of Data
Annual ID:
OS_DC20_042M
Award:
2020 Digital Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data
Annual ID:
OS_DC20_043M
Award:
2020 Digital Craft Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data
Annual ID:
OS_DC20_044M
Award:
2020 Creative Use of Data Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + MediaMonks / Amsterdam + Charité - Universitätsmedizin / Berlin
Client:
Charité - University Hospital Berlin
Title:
Printed by Parkinson's
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_012M
Award:
2020 Creative Use of Data Merit Award
Agency:
Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
Client:
Reckitt Benckiser
Title:
Finish - Glasses of Drought
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_013M
Award:
2020 Creative Use of Data Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Data Visualization
Annual ID:
OS_CU20_014M