The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of IP & Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Integrated Digital & Physical Product
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Product
Project Guideline
Agency: Google Creative Lab
Client: Google Category: Experimental / Internal Projects / R&D
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola Category: Physical Product
Search Black-owned
Agency: Google Brand Studio / San Francisco
Client: Google Category: Digital Product
Light for Hope
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago
Client: SC Johnson, Baygon Category: Physical Product
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Physical Product
Running Stories
Agency: BBH / Singapore + Crystal Technology Solution / Hanoi
Client: Running Stories Category: Digital Product
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Digital Product
Terms Against Bullying
Agency: White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client: Universidade de Madeira / Terms Against Bullying Category: Digital Product
Green Instructions
Agency: Ogilvy Poland / Warsaw
Client: LEGO Category: Integrated Digital & Physical Product
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Product
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Physical Product
The Safe Training Jersey
Agency: Havas Sports & Entertainment / Puteaux + GMF / Paris
Client: GMF Category: Physical Product
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Physical Product
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Physical Product
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo
Client: Kura Sushi, Inc. Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
Big Good
Agency: TBWA ESPAÑA / Madrid
Client: McDonald's Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Best of Discipline Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Best of IP & Products
Annual ID:
OS_IP21_001G
Award:
2021 IP & Products Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP21_009G
Award:
2021 IP & Products Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Product
Annual ID:
OS_IP21_001G
Award:
2021 IP & Products Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Project Guideline
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS_IP21_010G
Award:
2021 IP & Products Silver Pencil
Agency:
FARM / Stockholm
Client:
Doconomy
Title:
The 2030 Calculator
Category:
Digital Product
Annual ID:
OS_IP21_006S
Award:
2021 IP & Products Silver Pencil
Agency:
Crayola + dentsumcgarrybowen / New York
Client:
Crayola
Title:
Colors of the World
Category:
Physical Product
Annual ID:
OS_IP21_002S
Award:
2021 IP & Products Bronze Pencil
Agency:
Cheil / Spain + Samsung / Spain
Client:
Samsung Spain
Title:
Tallk
Category:
Digital Product
Annual ID:
OS_IP21_007B
Award:
2021 IP & Products Bronze Pencil
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Search Black-owned
Category:
Digital Product
Annual ID:
OS_IP21_008B
Award:
2021 IP & Products Bronze Pencil
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago
Client:
SC Johnson, Baygon
Title:
Light for Hope
Category:
Physical Product
Annual ID:
OS_IP21_003B
Award:
2021 IP & Products Bronze Pencil
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Physical Product
Annual ID:
OS_IP21_004B
Award:
2021 IP & Products Bronze Pencil
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Physical Product
Annual ID:
OS_IP21_005B
Award:
2021 IP & Products Merit Award
Agency:
BBH / Singapore + Crystal Technology Solution / Hanoi
Client:
Running Stories
Title:
Running Stories
Category:
Digital Product
Annual ID:
OS_IP21_021M
Award:
2021 IP & Products Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Annual ID:
OS_IP21_022M
Award:
2021 IP & Products Merit Award
Agency:
White Rabbit / Budapest + Canja Audio Culture / Curitiba + Monster Films / Sao Paulo
Client:
Universidade de Madeira / Terms Against Bullying
Title:
Terms Against Bullying
Category:
Digital Product
Annual ID:
OS_IP21_023M
Award:
2021 IP & Products Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP21_024M
Award:
2021 IP & Products Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Product
Annual ID:
OS_IP21_011M
Award:
2021 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Product
Annual ID:
OS_IP21_012M
Award:
2021 IP & Products Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Physical Product
Annual ID:
OS_IP21_013M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Nest Thermostat
Category:
Physical Product
Annual ID:
OS_IP21_014M
Award:
2021 IP & Products Merit Award
Agency:
Google LLC / Mountain View
Client:
Google LLC
Title:
Pixel Buds
Category:
Physical Product
Annual ID:
OS_IP21_015M
Award:
2021 IP & Products Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + GMF / Paris
Client:
GMF
Title:
The Safe Training Jersey
Category:
Physical Product
Annual ID:
OS_IP21_016M
Award:
2021 IP & Products Merit Award
Agency:
INNOCEAN / Seoul
Client:
PARACOSM STUDIO
Title:
AIR PADDING
Category:
Physical Product
Annual ID:
OS_IP21_017M
Award:
2021 IP & Products Merit Award
Agency:
LG2 / Quebec City + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Physical Product
Annual ID:
OS_IP21_018M
Award:
2021 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
Bamboo Sweets
Category:
Physical Product
Annual ID:
OS_IP21_019M
Award:
2021 IP & Products Merit Award
Agency:
Saatchi & Saatchi / Australia + Herd MSL / Australia
Client:
The Royal Australian Mint
Title:
Donation Dollar
Category:
Physical Product
Annual ID:
OS_IP21_020M
Award:
2021 IP & Products Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_025M
Award:
2021 IP & Products Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IP21_026M