The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Secret Menu
Agency: Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client: KFC Australia Category: Utility / Ecommerce
NarcoStore
Agency: Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client: Colombia con Memoria Foundation Category: Utility / Ecommerce
#DecoloniseAutocorrect
Agency: Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client: Distell / Savanna Cider Category: Utility
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Utility
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Utility
Award:
2021 Mobile Gold Pencil
Agency:
Google Creative Lab
Client:
Google
Title:
Look To Speak
Category:
Utility
Annual ID:
OS_MO21_004G
Award:
2021 Mobile Bronze Pencil
Agency:
Ogilvy Australia / Sydney + Ogilvy PR / Sydney + KFC Australia
Client:
KFC Australia
Title:
Secret Menu
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_005B
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Colombia / Bogotá + Akira Films / Bogotá + Laika / Bogotá + Goldfish / Bogotá
Client:
Colombia con Memoria Foundation
Title:
NarcoStore
Category:
Utility / Ecommerce
Annual ID:
OS_MO21_021M
Award:
2021 Mobile Merit Award
Agency:
Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Client:
Distell / Savanna Cider
Title:
#DecoloniseAutocorrect
Category:
Utility
Annual ID:
OS_MO21_016M
Award:
2021 Mobile Merit Award
Agency:
McCann / London + Craft / London + Momentum Worldwide / London + UM / London
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Annual ID:
OS_MO21_017M
Award:
2021 Mobile Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Utility
Annual ID:
OS_MO21_018M
Award:
2021 Mobile Merit Award
Agency:
R/GA / Buenos Aires
Client:
ACA
Title:
Mi Campo
Category:
Utility
Annual ID:
OS_MO21_019M