The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Channel Swap
Agency: Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client: Unilever / Rexona Clinical Category: Influencer Marketing / Single Channel
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe Category: User-Generated Content
#ABreakForHaveABreak
Agency: Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat
Client: KitKat Category: User-Generated Content
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Social Channel / Multi-Platform
Dictators
Agency: Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client: RepresentUs Category: Social Channel / Multi-Platform
Shoppable Girls
Agency: TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client: Covenant House Category: Social Channel / Multi-Platform
#NotDone
Agency: Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client: Verizon Category: Social Channel / Single Platform
The Bad Influencers
Agency: Alma DDB / Miami
Client: Change the Ref Category: Social Channel / Single Platform
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Social Channel / Single Platform
Cités
Agency: HEREZIE / PARIS + Quad Stories / Paris
Client: AMAZON PRIME VIDEO Category: Social Channel / Single Platform
SHE SPEAKS
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: PONY MALTA AB InBev Category: Social Channel / Single Platform
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Social Channel / Single Platform
PLAY NZ
Agency: TBWA / Sydney + Tourism New Zealand / Sydney + Eleven PR / Sydney + AIRBAG / Melbourne
Client: Tourism New Zealand Category: Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Agency:
Energy BBDO / Sao Paulo + Unilever / Rexona Clinical
Client:
Unilever / Rexona Clinical
Title:
Channel Swap
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_094M
Award:
2021 Social Media Merit Award
Agency:
R/GA / New York
Client:
Merch Aid
Title:
Merch Aid
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SM21_095M
Award:
2021 Social Media Merit Award
Agency:
dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
User-Generated Content
Annual ID:
OS_SM21_071M
Award:
2021 Social Media Merit Award
Agency:
Wunderman Thompson / São Paulo + Wunderman Thompson / London + Nestlé - KitKat
Client:
KitKat
Title:
#ABreakForHaveABreak
Category:
User-Generated Content
Annual ID:
OS_SM21_072M
Award:
2021 Social Media Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_050M
Award:
2021 Social Media Merit Award
Agency:
Mischief @ No Fixed Address / New York + RepresentUs + Dini von Mueffling Communications
Client:
RepresentUs
Title:
Dictators
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_051M
Award:
2021 Social Media Merit Award
Agency:
TAXI Canada / Toronto + Covenant House / Toronto + Arthouse Productions / Toronto
Client:
Covenant House
Title:
Shoppable Girls
Category:
Social Channel / Multi-Platform
Annual ID:
OS_SM21_052M
Award:
2021 Social Media Merit Award
Agency:
Verizon Creative Marketing / New York + Linkedin / New York + The Mill / New York
Client:
Verizon
Title:
#NotDone
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_042M
Award:
2021 Social Media Merit Award
Agency:
Alma DDB / Miami
Client:
Change the Ref
Title:
The Bad Influencers
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_043M
Award:
2021 Social Media Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_044M
Award:
2021 Social Media Merit Award
Agency:
HEREZIE / PARIS + Quad Stories / Paris
Client:
AMAZON PRIME VIDEO
Title:
Cités
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_045M
Award:
2021 Social Media Merit Award
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_046M
Award:
2021 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
PONY MALTA AB InBev
Title:
SHE SPEAKS
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_047M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_048M