The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of Public Relations
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Voice
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Integrated PR Campaign
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Brand Partnerships
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Community Building
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Current Event Response
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events & Experiential
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Brand Voice
Virtual Sentosa
Agency: BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client: Sentosa Development Corporation Category: Innovation & Transformation / Innovation in Lockdown
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Innovation & Transformation / Innovation in Lockdown
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation Category: Innovation & Transformation / Innovation in Lockdown
The Kitchen is for Everyone
Agency: VMLY&R / Dubai
Client: General Mills - Betty Crocker Category: Brand Transformation
Cows' Menu
Agency: We Believers / New York
Client: Burger King Global Category: Brand Transformation
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Brand Partnerships
She Can
Agency: SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client: Ab InBev / Guarana Antarctica Category: Brand Partnerships
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Community Building
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Events & Experiential
Invisible Hate
Agency: 22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client: NAACP Atlanta Category: Events & Experiential
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
When It's All Over
Agency: Droga5 / New York + Reform Alliance / New York
Client: Reform Alliance Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
The ‘Design For Everyone’ Campaign
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Integrated PR Campaign
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Media Relations
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Reputation Management
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Brand Partnerships
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian Category: Brand Partnerships
The Future Official Sponsors of the NWSL
Agency: VaynerMedia / New York
Client: Budweiser (USA) Category: Brand Partnerships
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Community Building
Full Transparency by Verizon
Agency: Huge + Verizon / New York + Madnetwork + Huge and Mad Network
Client: Verizon Category: Innovation & Transformation / Innovation in Public Relations
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Current Event Response
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Events & Experiential
Not my job case
Agency: BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client: Pornhub Category: Brand Voice
America Could Use a Beer
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Molson Coors/ Coors Lite Category: Brand Voice
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Brand Voice
A Dad's Job
Agency: FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client: Home Centre Category: Brand Voice
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Brand Voice
Changing the Sideline
Agency: McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client: Microsoft Category: Brand Voice
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Brand Voice
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Dogs on Zoom
Agency: BBDO / New York
Client: Mars Petcare: Pedigree Category: Innovation & Transformation / Innovation in Lockdown
Pensions Delivery
Agency: Grey Argentina / Buenos Aires
Client: Itaú Bank Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Best of Discipline Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Best of Public Relations
Annual ID:
OS_PR21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Voice
Annual ID:
OS_PR21_001G
Award:
2021 Public Relations Gold Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Brand Voice
Annual ID:
OS_PR21_010G
Award:
2021 Public Relations Gold Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Brand Voice
Annual ID:
OS_PR21_011G
Award:
2021 Public Relations Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_029G
Award:
2021 Public Relations Gold Pencil
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombpainstories
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_026G
Award:
2021 Public Relations Gold Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Partnerships
Annual ID:
OS_PR21_019G
Award:
2021 Public Relations Gold Pencil
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Community Building
Annual ID:
OS_PR21_006G
Award:
2021 Public Relations Gold Pencil
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Annual ID:
OS_PR21_016G
Award:
2021 Public Relations Gold Pencil
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events & Experiential
Annual ID:
OS_PR21_003G
Award:
2021 Public Relations Silver Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Brand Voice
Annual ID:
OS_PR21_012S
Award:
2021 Public Relations Silver Pencil
Agency:
BBH / Singapore + Sentosa Development Corporation / Singapore + Zeno Group / Singapore
Client:
Sentosa Development Corporation
Title:
Virtual Sentosa
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_030S
Award:
2021 Public Relations Silver Pencil
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_031S
Award:
2021 Public Relations Silver Pencil
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_032S
Award:
2021 Public Relations Silver Pencil
Agency:
TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_033S
Award:
2021 Public Relations Silver Pencil
Agency:
VMLY&R / Dubai
Client:
General Mills - Betty Crocker
Title:
The Kitchen is for Everyone
Category:
Brand Transformation
Annual ID:
OS_PR21_013S
Award:
2021 Public Relations Silver Pencil
Agency:
We Believers / New York
Client:
Burger King Global
Title:
Cows' Menu
Category:
Brand Transformation
Annual ID:
OS_PR21_014S
Award:
2021 Public Relations Silver Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Brand Partnerships
Annual ID:
OS_PR21_020S
Award:
2021 Public Relations Silver Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Brand Partnerships
Annual ID:
OS_PR21_021S
Award:
2021 Public Relations Silver Pencil
Agency:
SOKO / São Paulo + AB InBev / Guarana Antarctica / São Paulo
Client:
Ab InBev / Guarana Antarctica
Title:
She Can
Category:
Brand Partnerships
Annual ID:
OS_PR21_022S
Award:
2021 Public Relations Silver Pencil
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Community Building
Annual ID:
OS_PR21_007S
Award:
2021 Public Relations Silver Pencil
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Events & Experiential
Annual ID:
OS_PR21_004S
Award:
2021 Public Relations Silver Pencil
Agency:
22Squared / Atlanta + NAACP Atlanta + Uppercut / New York + m ss ng p eces / New York
Client:
NAACP Atlanta
Title:
Invisible Hate
Category:
Events & Experiential
Annual ID:
OS_PR21_017S
Award:
2021 Public Relations Bronze Pencil
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_034B
Award:
2021 Public Relations Bronze Pencil
Agency:
Droga5 / New York + Reform Alliance / New York
Client:
Reform Alliance
Title:
When It's All Over
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_035B
Award:
2021 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_036B
Award:
2021 Public Relations Bronze Pencil
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
The ‘Design For Everyone’ Campaign
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_027B
Award:
2021 Public Relations Bronze Pencil
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Annual ID:
OS_PR21_002B
Award:
2021 Public Relations Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Annual ID:
OS_PR21_015B
Award:
2021 Public Relations Bronze Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Partnerships
Annual ID:
OS_PR21_023B
Award:
2021 Public Relations Bronze Pencil
Agency:
Rethink / Toronto + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Annual ID:
OS_PR21_024B
Award:
2021 Public Relations Bronze Pencil
Agency:
VaynerMedia / New York
Client:
Budweiser (USA)
Title:
The Future Official Sponsors of the NWSL
Category:
Brand Partnerships
Annual ID:
OS_PR21_025B
Award:
2021 Public Relations Bronze Pencil
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Community Building
Annual ID:
OS_PR21_008B
Award:
2021 Public Relations Bronze Pencil
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Community Building
Annual ID:
OS_PR21_009B
Award:
2021 Public Relations Bronze Pencil
Agency:
Huge + Verizon / New York + Madnetwork + Huge and Mad Network
Client:
Verizon
Title:
Full Transparency by Verizon
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_028B
Award:
2021 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Annual ID:
OS_PR21_018B
Award:
2021 Public Relations Bronze Pencil
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Events & Experiential
Annual ID:
OS_PR21_005B
Award:
2021 Public Relations Merit Award
Agency:
BETC / Paris + Mathematic / Paris + Iconoclast / Paris
Client:
Pornhub
Title:
Not my job case
Category:
Brand Voice
Annual ID:
OS_PR21_057M
Award:
2021 Public Relations Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Molson Coors/ Coors Lite
Title:
America Could Use a Beer
Category:
Brand Voice
Annual ID:
OS_PR21_058M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Voice
Annual ID:
OS_PR21_059M
Award:
2021 Public Relations Merit Award
Agency:
FP7 McCann / Dubai + Initiative Cairo / Cairo + Dejavu / Dubai + Mango Jam Studio / Dubai
Client:
Home Centre
Title:
A Dad's Job
Category:
Brand Voice
Annual ID:
OS_PR21_060M
Award:
2021 Public Relations Merit Award
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Brand Voice
Annual ID:
OS_PR21_061M
Award:
2021 Public Relations Merit Award
Agency:
Havas Turkey / İstanbul
Client:
Reckitt / Finish
Title:
Water Index
Category:
Brand Voice
Annual ID:
OS_PR21_062M
Award:
2021 Public Relations Merit Award
Agency:
McCann / New York + Microsoft / Redmond + Film 47 / Los Angeles + JSM Music / New York
Client:
Microsoft
Title:
Changing the Sideline
Category:
Brand Voice
Annual ID:
OS_PR21_063M
Award:
2021 Public Relations Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
2020 Wrapped
Category:
Brand Voice
Annual ID:
OS_PR21_064M
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Brand Voice
Annual ID:
OS_PR21_065M
Award:
2021 Public Relations Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_090M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_091M
Award:
2021 Public Relations Merit Award
Agency:
Grey Argentina / Buenos Aires
Client:
Itaú Bank
Title:
Pensions Delivery
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_092M
Award:
2021 Public Relations Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_093M
