The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client: Budweiser Category: Current Event Response
The Clean Jersey Swap
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Current Event Response
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Current Event Response
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Current Event Response
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Current Event Response
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Current Event Response
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client: Golden State Warriors Category: Current Event Response
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine Category: Current Event Response
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Current Event Response
Stick Together for Small Business
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Current Event Response
Quarancuts
Agency: Terri & Sandy / New York + Lawlor Media Group / New York
Client: Barba Men's Grooming Boutique Category: Current Event Response
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Current Event Response
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Current Event Response
Award:
2021 Public Relations Gold Pencil
Agency:
DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Annual ID:
OS_PR21_016G
Award:
2021 Public Relations Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client:
Procter & Gamble - Tide
Title:
The Clean Jersey Swap
Category:
Current Event Response
Annual ID:
OS_PR21_018B
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Annual ID:
OS_PR21_067M
Award:
2021 Public Relations Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Current Event Response
Annual ID:
OS_PR21_068M
Award:
2021 Public Relations Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Annual ID:
OS_PR21_069M
Award:
2021 Public Relations Merit Award
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Annual ID:
OS_PR21_070M
Award:
2021 Public Relations Merit Award
Agency:
Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Annual ID:
OS_PR21_071M
Award:
2021 Public Relations Merit Award
Agency:
McCann / Beograd
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Annual ID:
OS_PR21_072M
Award:
2021 Public Relations Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Annual ID:
OS_PR21_073M
Award:
2021 Public Relations Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Annual ID:
OS_PR21_074M
Award:
2021 Public Relations Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Stick Together for Small Business
Category:
Current Event Response
Annual ID:
OS_PR21_075M
Award:
2021 Public Relations Merit Award
Agency:
Terri & Sandy / New York + Lawlor Media Group / New York
Client:
Barba Men's Grooming Boutique
Title:
Quarancuts
Category:
Current Event Response
Annual ID:
OS_PR21_076M
Award:
2021 Public Relations Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Annual ID:
OS_PR21_077M