The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
#JifvsGIF
Agency: PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client: The J. M. Smucker Company / Jif Category: Integrated PR Campaign
The Swim Heard ‘Round the World
Agency: Weber Shandwick / Chicago
Client: Milk Processor Education Program (MilkPEP) Category: Integrated PR Campaign
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Media Relations
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Media Relations
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light Category: Media Relations
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Media Relations
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Media Relations
Victoria 1.8
Agency: Ogilvy / Mexico
Client: AB InBev Grupo Modelo Mexico Category: Reputation Management
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser Category: Brand Partnerships
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Brand Partnerships
#WorldUpsideDown
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Brand Partnerships
Save Pub Life
Agency: draftLine / London
Client: Budweiser Brewing Group Category: Community Building
Helpy Hour
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: FEDCAF Category: Community Building
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Community Building
Make It Canadian
Agency: Rethink + Molson Canadian / Toronto
Client: Molson Canadian Category: Community Building
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Public Relations
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Public Relations
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Public Relations
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Current Event Response
Burger King & Friends
Agency: Buzzman / Paris
Client: Burger King France Category: Current Event Response
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Current Event Response
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Current Event Response
Oakland's Own M.V.P.
Agency: Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client: Golden State Warriors Category: Current Event Response
Thank you, Doctors
Agency: McCann / Beograd
Client: Nedeljnik Magazine Category: Current Event Response
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Current Event Response
Stick Together for Small Business
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Current Event Response
Quarancuts
Agency: Terri & Sandy / New York + Lawlor Media Group / New York
Client: Barba Men's Grooming Boutique Category: Current Event Response
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Current Event Response
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Current Event Response
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Events & Experiential
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Events & Experiential
HALF FANS
Agency: Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client: AB InBev / Aguila Beer Category: Events & Experiential
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Events & Experiential
Natural Light Da Vinci of Debt
Agency: Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client: Natural Light Category: Events & Experiential
Looks Like You Need To Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events & Experiential
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Events & Experiential
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Events & Experiential
Award:
2021 Public Relations Merit Award
Agency:
WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_PR21_094M
Award:
2021 Public Relations Merit Award
Agency:
PSOne / New York + Funny or Die / Los Angeles + GIPHY / New York
Client:
The J. M. Smucker Company / Jif
Title:
#JifvsGIF
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_085M
Award:
2021 Public Relations Merit Award
Agency:
Weber Shandwick / Chicago
Client:
Milk Processor Education Program (MilkPEP)
Title:
The Swim Heard ‘Round the World
Category:
Integrated PR Campaign
Annual ID:
OS_PR21_086M
Award:
2021 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Media Relations
Annual ID:
OS_PR21_037M
Award:
2021 Public Relations Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Media Relations
Annual ID:
OS_PR21_038M
Award:
2021 Public Relations Merit Award
Agency:
Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Media Relations
Annual ID:
OS_PR21_039M
Award:
2021 Public Relations Merit Award
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Media Relations
Annual ID:
OS_PR21_040M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Media Relations
Annual ID:
OS_PR21_041M
Award:
2021 Public Relations Merit Award
Agency:
Ogilvy / Mexico
Client:
AB InBev Grupo Modelo Mexico
Title:
Victoria 1.8
Category:
Reputation Management
Annual ID:
OS_PR21_066M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_PR21_079M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Brand Partnerships
Annual ID:
OS_PR21_080M
Award:
2021 Public Relations Merit Award
Agency:
DAVID / Miami + DAVID / Buenos Aires
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Annual ID:
OS_PR21_081M
Award:
2021 Public Relations Merit Award
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Brand Partnerships
Annual ID:
OS_PR21_082M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / Buenos Aires
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Annual ID:
OS_PR21_083M
Award:
2021 Public Relations Merit Award
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
#WorldUpsideDown
Category:
Brand Partnerships
Annual ID:
OS_PR21_084M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Annual ID:
OS_PR21_051M
Award:
2021 Public Relations Merit Award
Agency:
draftLine / London
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Community Building
Annual ID:
OS_PR21_052M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Community Building
Annual ID:
OS_PR21_053M
Award:
2021 Public Relations Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
FEDCAF
Title:
Helpy Hour
Category:
Community Building
Annual ID:
OS_PR21_054M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Community Building
Annual ID:
OS_PR21_055M
Award:
2021 Public Relations Merit Award
Agency:
Rethink + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Community Building
Annual ID:
OS_PR21_056M
Award:
2021 Public Relations Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_087M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_088M
Award:
2021 Public Relations Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS_PR21_089M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Current Event Response
Annual ID:
OS_PR21_067M
Award:
2021 Public Relations Merit Award
Agency:
Buzzman / Paris
Client:
Burger King France
Title:
Burger King & Friends
Category:
Current Event Response
Annual ID:
OS_PR21_068M
Award:
2021 Public Relations Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Annual ID:
OS_PR21_069M
Award:
2021 Public Relations Merit Award
Agency:
Edelman / New York + Good Humor / Englewood Cliffs
Client:
Good Humor
Title:
A New Jingle for a New Era
Category:
Current Event Response
Annual ID:
OS_PR21_070M
Award:
2021 Public Relations Merit Award
Agency:
Golden State Warriors / San Francisco + Warriors Studio / San Francisco + Carville Collective / San Francisco + Goodby Silverstein & Partners / San Francisco
Client:
Golden State Warriors
Title:
Oakland's Own M.V.P.
Category:
Current Event Response
Annual ID:
OS_PR21_071M
Award:
2021 Public Relations Merit Award
Agency:
McCann / Beograd
Client:
Nedeljnik Magazine
Title:
Thank you, Doctors
Category:
Current Event Response
Annual ID:
OS_PR21_072M
Award:
2021 Public Relations Merit Award
Agency:
McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client:
Change the Ref
Title:
The Unfinished Votes
Category:
Current Event Response
Annual ID:
OS_PR21_073M
Award:
2021 Public Relations Merit Award
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Current Event Response
Annual ID:
OS_PR21_074M
Award:
2021 Public Relations Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Stick Together for Small Business
Category:
Current Event Response
Annual ID:
OS_PR21_075M
Award:
2021 Public Relations Merit Award
Agency:
Terri & Sandy / New York + Lawlor Media Group / New York
Client:
Barba Men's Grooming Boutique
Title:
Quarancuts
Category:
Current Event Response
Annual ID:
OS_PR21_076M
Award:
2021 Public Relations Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Current Event Response
Annual ID:
OS_PR21_077M
Award:
2021 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Current Event Response
Annual ID:
OS_PR21_078M
Award:
2021 Public Relations Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Events & Experiential
Annual ID:
OS_PR21_042M
Award:
2021 Public Relations Merit Award
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Events & Experiential
Annual ID:
OS_PR21_043M
Award:
2021 Public Relations Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events & Experiential
Annual ID:
OS_PR21_044M
Award:
2021 Public Relations Merit Award
Agency:
Leo Burnett Colombia / Bogotá + The Coach / Dattis / Habla el balón / Lowe / Bogotá + AB InBev draftLine / Bogotá
Client:
AB InBev / Aguila Beer
Title:
HALF FANS
Category:
Events & Experiential
Annual ID:
OS_PR21_045M
Award:
2021 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Annual ID:
OS_PR21_046M
Award:
2021 Public Relations Merit Award
Agency:
Natural Light / New York + M&C Saatchi Sport & Entertainment / New York + The Bait Shoppe / New York + draftLine / New York
Client:
Natural Light
Title:
Natural Light Da Vinci of Debt
Category:
Events & Experiential
Annual ID:
OS_PR21_047M
Award:
2021 Public Relations Merit Award
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need To Let It Out
Category:
Events & Experiential
Annual ID:
OS_PR21_048M
Award:
2021 Public Relations Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Events & Experiential
Annual ID:
OS_PR21_049M